PageView and Click ID

PageView tracking is the automatic capture of every page load on your website by the AnyTrack Tracking Tag, generating an atclid Click ID for each session that ties subsequent events back to the originating ad click. It enriches each page load with UTM parameters, traffic source, and session data so AnyTrack can attribute conversions to the campaigns that drove them.

PageView events build a complete picture of the customer journey. Ad platforms use this journey data — combined with Event Attributes and AnyTrack's standard events — to understand what content and messaging drives conversions.

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Note

PageView tracking is available on all plans, including Free.

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Important

The atclid and atclidToUrl commands below require JavaScript knowledge. If you are not comfortable with code, share this guide with your developer.

Generate the atclid Variable

The atclid command returns a Click ID generated from the current user session, without relating it to any specific event. Use this when you need the Click ID value for custom integrations:

var atclid = AnyTrack('atclid');

This command only works after the Tracking Tag has loaded. To ensure the Tracking Tag is ready, wrap the call in a callback:

AnyTrack(function () {
    var atclid = AnyTrack('atclid');
    // Use atclid value here
});

Generate atclid in Google Tag Manager

Create a Custom JavaScript Variable in GTM with the following code:

function () {
    return AnyTrack('atclid');
}

The atclid value is then available as a variable in any tag within your GTM container.

Append Click ID to Page URL

Sometimes you need to append the AnyTrack Click ID on page load. For example, when a form builder does not let you customize hidden field values, or has no hidden fields at all but can grab URL parameters.

<script>
  AnyTrack(function() {
    AnyTrack('atclidToUrl', 'custom_query_parameter');
  });
</script>

Replace custom_query_parameter with the parameter name your form expects. The default parameter name is _atid if no custom name is provided.

For a complete guide on URL-based Click ID passing, see Single Page Tracking. To pass your own identifier as the AnyTrack Click ID, see Use an External ID as the AnyTrack Click ID. If a conversion is missing its Click ID, see Missing Click ID value for troubleshooting.