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FlexOffers

The article provides an overview of the integration between FlexOffers and AnyTrack, highlighting its ability to enhance advertising campaign management for marketers. This integration allows FlexOffers publishers to track, measure, and optimize marketing performance in real-time by sending conversion data directly to AnyTrack's platform, which can then be shared with various ad platforms like Google Ads and Facebook. The integration aims to maximize ROI and save time by providing detailed insights and facilitating automatic optimization through ad platforms' machine learning capabilities.

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FlexOffers Integration Overview

FlexOffers and AnyTrack have joined forces to provide marketers with a powerful solution for managing their advertising campaigns. Our integration allows FlexOffers publishers to track, measure and optimize the performance of their marketing activities in real-time by sending conversion data from FlexOffers directly into AnyTrack's platform. From there, it can be pushed out onto multiple ad platforms such as Google Ads, Facebook Conversion API or Tiktok API so that you get detailed insights on your campaigns' effectiveness faster than ever before! With our combined services at your disposal, you'll be able to maximize ROI like never before - all while saving time too!

How does the FlexOffers AnyTrack integration work:

  1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
  2. Engagements: When visitors click on your FlexOffers affiliate links, AnyTrack does a few things:
    1. Collects granular data tied to the OutboundClick.
    2. Triggers Event Tracking API requests to your pixels and analytics.
  3. Conversions: When visitors convert on the merchant's website, AnyTrack receives real time conversion data through API Integration.
  4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the Anytrack Dashboard.
  5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

ReferenceValueInformation
Tracking GroupflexoffersThe Tracking Group reference can be used to activate AutoTag.
Subid ParameterfobsThe Subid Parameter used to pass the AnyTrack click_id.
Tracking MethodAPI Integration-

Standard Conversions

Event NameDetailsData Source
OutboundClickWhen a visitor clicks on FlexOffers offer links.AnyTrack JS Tag
LeadWhen a free registration is recorded in FlexOffers.API Integration
PurchaseWhen a user generates a commission in FlexOffers.API Integration

The FlexOffers API Integration

The API Integration is fully pre-defined and ready to be implemented with your FlexOffers account.

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Before you begin

The FlexOffers integration requires that the AnyTrack Tracking Tag in the head section of your website or landing pages. Learn now to Install the AnyTrack Tag on your website.

Setup Guide

Step #1: Add FlexOffers to your AnyTrack Account

  1. Go to the Integration Catalog, search for FlexOffers.
Integration Catalog
  1. Now click on the FlexOffers cardand then Click on Install.
FlexOffers Integration Page

Step #2: Connect your FlexOffers account

  1. Navigate to the FlexOffers API Section to generate your API key.
  2. Copy the API key (ctrl+C)
  3. Return to the AnyTrack settings and Paste the API key in the field
  4. Save

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (ex: Facebook Conversion API)

FlexOffers Conversion Event Mapping

Validate your integration

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Install the AnyTrack Pixel Helper Extension

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad networks and browser-side events. Learn more.

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you should verify that your links are tracked and AutoTagged.

AutoTag Methods

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Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends fobs & click_id data to affiliate links. Learn more about AutoTag.

  • Default: By default, AnyTrack automatically identifies and AutoTags FlexOffers links found on your website.
  • AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
  • Manual:
    • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="flexoffers" or rel="flexoffers". More about Tracking Group.
    • Click ID Token: You Manually append the subid: &fobs=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your FlexOffers account reports and see whether the fobs parameters are passed to the offer links.

Updated 9 days ago