FlexOffers
The article provides an overview of the integration between FlexOffers and AnyTrack, highlighting its ability to enhance advertising campaign management for marketers. This integration allows FlexOffers publishers to track, measure, and optimize marketing performance with conversion data that AnyTrack pulls from FlexOffers once a day and can then share with various ad platforms like Google Ads and Facebook. The integration aims to maximize ROI and save time by providing detailed insights and facilitating automatic optimization through ad platforms machine learning capabilities.
FlexOffers Integration Overview
Section titled “FlexOffers Integration Overview”FlexOffers and AnyTrack have joined forces to provide marketers with a powerful solution for managing their advertising campaigns. Our integration allows FlexOffers publishers to track, measure and optimize the performance of their marketing activities with conversion data that AnyTrack pulls from FlexOffers once a day.
How does the FlexOffers AnyTrack integration work:
Section titled “How does the FlexOffers AnyTrack integration work:”- Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
- Engagements: When visitors click on your FlexOffers affiliate links, AnyTrack does a few things:
- Collects granular data tied to the
OutboundClick. - Triggers Event Tracking API requests to your Tracking Tags and analytics.
- Collects granular data tied to the
- Conversions: When visitors convert on the merchant’s website, AnyTrack gets the conversion data through API Integration. AnyTrack pulls this data once a day.
- Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
- Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.
Technical details
Section titled “Technical details”| Reference | Value | Information |
|---|---|---|
| Tracking Group | flexoffers | The Tracking Group reference can be used to activate AutoTag. |
| Subid Parameter | fobs | The Subid Parameter used to pass the AnyTrack click_id. |
| Tracking Method | API Integration | - |
Standard Conversions
Section titled “Standard Conversions”| Event Name | Details | Data Source |
|---|---|---|
OutboundClick | When a visitor clicks on FlexOffers offer links. | AnyTrack JS Tag |
CompleteRegistration | FlexOffers reports a sale with the status Pending. AnyTrack ignores the other statuses. | API Integration |
The FlexOffers API Integration
Section titled “The FlexOffers API Integration”The API Integration is fully pre-defined and ready to be implemented with your FlexOffers account.
Setup Guide
Section titled “Setup Guide”Step #1: Add FlexOffers to your AnyTrack Account
Section titled “Step #1: Add FlexOffers to your AnyTrack Account”- Go to the Integration Catalog, search for FlexOffers.
- Now click on the FlexOffers cardand then click Install Integration.
Step #2: Connect your FlexOffers account
Section titled “Step #2: Connect your FlexOffers account”- Navigate to the FlexOffers API Section to generate your API key.
- Copy the API key (ctrl+C)
- Return to the AnyTrack settings and Paste the API key in the field
- Save
Step #3: Check the event mapping
Section titled “Step #3: Check the event mapping”The FlexOffers integration uses a fixed event mapping. AnyTrack sets the conversion event for each FlexOffers conversion, as the events table above shows. To send a different event name to an ad platform, use the Conversion Event Mapping of that ad integration.
Validate your integration
Section titled “Validate your integration”This section will enable you to validate the main aspects of your setup.
Link tracking
Section titled “Link tracking”Since Tracking starts when visitors clicks on offer links, you verify that your links are tracked and AutoTagged.
AutoTag Methods
Section titled “AutoTag Methods”- Default: By default, AnyTrack automatically identifies and AutoTags FlexOffers links found on your website.
- AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
- Manual:
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example:
data-tracking-group="flexoffers"orrel="flexoffers". More about Tracking Group. - Click ID Token: You Manually append the
subid:&fobs=--CLICK-ID--to the offer link.
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example:
Once the links are set up, you can check in your FlexOffers account reports and see whether the fobs parameters are passed to the offer links.