Typeform Integration

Typeform Integration Overview

AnyTrack's Typeform integration enables you to track conversions from your forms seamlessly. Your users' data is securely sent from Typeform directly to AnyTrack, who then forwards it on - in real-time - to platforms like Google Ads, Facebook Conversion API and Tiktok API for conversion tracking. No complex setup required: just connect your accounts and start measuring the ROI of all of your campaigns!

Typeform integration popular use cases

Cross-Domain Tracking For Embedded Typeform.
Tracking multi-step funnels across multiple platforms and domains.
Paid Ads conversion and attribution tracking with Embedded Typeform.

How does the Typeform AnyTrack integration work:

Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
Engagements: When visitors click on Typeform links or when an embedded Typeform is detected on your page, AnyTrack does a few things:
1. Collects granular data tied to the initial engagement and track anOutboundClick event.
2. Triggers Event Tracking API requests to your pixels and analytics.
3. Generates a unique event identifier - the click_id- and appends it as a hidden field to the Typeform.
Conversions: When visitors submit the Typeform AnyTrack receives real time conversion data through Webhook.
Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the Anytrack Dashboard.
Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API to feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.

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Attribution data
AnyTrack leverages all data points collected through the funnel to attribute the conversion to your ad platform's. The attribution data includes first party data clientId, zero party data (email, phone) and other data points available via client side tracking - before the visitor moves to the typeform embed frame.

Technical details

Reference	Value	Information
Tracking Group	`typeform`	The Tracking Group reference can be used to activate AutoTag.
Subid Parameter	`at_click_id`	The Subid Parameter used to pass the AnyTrack `click_id`.
Tracking Method	`Webhook`	-

Standard Conversions

Event Name	Details	Data Source
`OutboundClick`	When a visitor clicks on Typeform links or load a Typeform Embed.	AnyTrack JS Tag
`FormSubmit`	When a visitor submits a form.	Webhook

The Typeform Webhook

The Webhook is fully pre-defined and ready to be implemented with your Typeform account.

https://t1.anytrack.io/:accountid/collect/typeform

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Before you begin

Add the AnyTrack Tracking Tag on the website where the form is loaded.

Add a hidden field to your Typeform: at_click_id.

Setup Guide

Navigate to the AnyTrack Integration Catalog and select Typeform

Set the integration Name and click on Create.

Open the Typeform Logic Settings and Add a Hidden field.

Click on Add a new field and type in at_click_id

This parameter will be automatically appended to your form and its value will be returned in the AnyTrack webhook.

Now return to the AnyTrack dashboard and copy the AnyTrack webhook.

Return to your typeform under the Connect tab and Add the AnyTrack webhook.

Paste the webhook, save it and turn it on!

Open the Events Log to inspect the webhook data.

Congratulations! Your Typeform integration is now complete!

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Pro-Tip to Track offline conversions
The same click_id that was used to track the TypeForm submission can be used in your downstream integrations such as Calendly or your CRM to track additional conversion events.
Use the Typeform Recall function to pass the at_click_id to the Form Redirect URL.
See how it works by visiting this link.

Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you should verify that your links are tracked and AutoTagged.

AutoTag Methods

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Reminder about AutoTag:
AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends at_click_id & click_id data to affiliate links. Learn more about AutoTag.

Default: By default, AnyTrack automatically identifies and AutoTags Typeform links and embeds found on your website.
AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
Manual:
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="typeform" or rel="typeform". More about Tracking Group.
- Click ID Token: You Manually append the subid: &at_click_id=--CLICK-ID-- to the typeform link.

Once the links are set up, you can check in your Typeform account results and see whether the at_click_id parameters are passed to the submissions.

Conversion Tracking

To validate your setup, you should either wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

Typeform webhook payload example

{
  "form_response": {
    "ending": {
      "ref": "01FXF6HF03KTFEJDW3CKPAVPYK",
      "id": "r1VYrJERq61u"
    },
    "hidden": {
      "atclid": null,
      "utm_term": null,
      "at_click_id": "p8qkMansHXKGkJidsL9XG9ChEkp6Uec8qc",
      "utm_campaign": null,
      "utm_medium": "referral",
      "nid": null,
      "userid": null,
      "atrefid": null,
      "utm_content": null,
      "utm_source": "anytrack.io"
    },
    "submitted_at": "2023-08-26T14:54:56Z",
    "form_id": "NrR80kQO",
    "answers": [
      {
        "type": "text",
        "field": {
          "type": "short_text",
          "ref": "firstName",
          "id": "nCi6I4NPbAO3"
        },
        "text": "john"
      },
      {
        "type": "text",
        "field": {
          "type": "short_text",
          "ref": "lastName",
          "id": "C13wd1bLbccT"
        },
        "text": "man"
      },
      {
        "type": "email",
        "field": {
          "type": "email",
          "ref": "email",
          "id": "VW1G1LkwtQYf"
        },
        "email": "[email protected]"
      },
      {
        "type": "choice",
        "choice": {
          "ref": "592b4dd5-5852-4bcc-8ab7-a5887394ee8a",
          "id": "2YeRsRvDp35m",
          "label": "I am a consultant and I will recommend AnyTrack to my clients"
        },
        "field": {
          "type": "multiple_choice",
          "ref": "59d14259-fc41-401b-a7aa-ba10e4bc8719",
          "id": "th6BKg7A0WgW"
        }
      },
      {
        "type": "url",
        "field": {
          "type": "website",
          "ref": "4596d784-7c24-4900-8262-f557128d0683",
          "id": "f5bw7zt5vqw3"
        },
        "url": "https://example.com"
      },
      {
        "type": "boolean",
        "field": {
          "type": "yes_no",
          "ref": "786f18bc-7b4f-4b1e-a8f6-09a33cf4b862",
          "id": "S4R6LxkJbcyZ"
        },
        "boolean": true
      },
      {
        "type": "text",
        "field": {
          "type": "long_text",
          "ref": "df9e7509-7eed-4db9-a20b-d73432a1fcb2",
          "id": "ksMtOtZfYLDn"
        },
        "text": "thanks for this"
      }
    ],
    "landed_at": "2023-08-26T14:54:17Z",
    "definition": {
      "endings": [
        {
          "ref": "01FXF6HF03KTFEJDW3CKPAVPYK",
          "id": "r1VYrJERq61u",
          "title": "Signup Referral",
          "type": "url_redirect",
          "properties": {
            "redirect_url": "https://anytrack.getrewardful.com/signup?email={{field:email}}&first_name={{field:firstName}}&last_name={{field:lastName}}"
          }
        }
      ],
      "id": "NrR80kQO",
      "title": "AnyTrack Referral Program Application",
      "fields": [
        {
          "ref": "firstName",
          "id": "nCi6I4NPbAO3",
          "type": "short_text",
          "title": "What's your first name?",
          "properties": {}
        },
        {
          "ref": "lastName",
          "id": "C13wd1bLbccT",
          "type": "short_text",
          "title": "Hey {{field:firstName}}! What's your last name?",
          "properties": {}
        },
        {
          "ref": "email",
          "id": "VW1G1LkwtQYf",
          "type": "email",
          "title": "Thanks {{field:firstName}}! Now that we know each other, please provide your email?",
          "properties": {}
        },
        {
          "ref": "59d14259-fc41-401b-a7aa-ba10e4bc8719",
          "allow_other_choice": true,
          "id": "th6BKg7A0WgW",
          "type": "multiple_choice",
          "title": "What type of referral marketer are you?",
          "choices": [
            {
              "ref": "da8a685f-5812-4ee3-ac9f-0784a02a42ef",
              "id": "MN1p6vcN7qaZ",
              "label": "I am an agency, and I will refer clients to AnyTrack"
            },
            {
              "ref": "5e0f100f-169e-405f-9523-d63f5127b569",
              "id": "MyLUyZZjtiCL",
              "label": "I plan to write a review of AnyTrack and publish it on my blog"
            },
            {
              "ref": "e5cf6d03-4b2f-4058-a2c0-5f844e1ef51e",
              "id": "qVDPjFXzaSH1",
              "label": "I plan to promote AnyTrack to my community / social media followers"
            },
            {
              "ref": "592b4dd5-5852-4bcc-8ab7-a5887394ee8a",
              "id": "2YeRsRvDp35m",
              "label": "I am a consultant and I will recommend AnyTrack to my clients"
            },
            {
              "ref": "b574ef05-386b-4020-90e9-95f96fcbcfbd",
              "id": "rSXjc57hAkHg",
              "label": "I represent a marketing app (funnel builder, landing page builder etc...) and I want to integrate AnyTrack with our app"
            },
            {
              "ref": "98ffbe1f-b39d-42f7-a4fc-2b3520f7f99b",
              "id": "J0tLFaDiUPtg",
              "label": "I represent an affiliate network and I want to recommend AnyTrack to our affiliates."
            },
            {
              "ref": "76529555-865f-4e9b-a639-232d0a209032",
              "id": "JkA1pYnD4IoD",
              "label": "I run a marketing course and I want to recommend AnyTrack to my students."
            }
          ],
          "properties": {}
        },
        {
          "ref": "4596d784-7c24-4900-8262-f557128d0683",
          "id": "f5bw7zt5vqw3",
          "type": "website",
          "title": "What is your website?",
          "properties": {}
        },
        {
          "ref": "786f18bc-7b4f-4b1e-a8f6-09a33cf4b862",
          "id": "S4R6LxkJbcyZ",
          "type": "yes_no",
          "title": "Are you an AnyTrack customer?",
          "properties": {}
        },
        {
          "ref": "df9e7509-7eed-4db9-a20b-d73432a1fcb2",
          "id": "ksMtOtZfYLDn",
          "type": "long_text",
          "title": "Thanks! Anything else you'd like to add to spice up your application?",
          "properties": {}
        }
      ]
    },
    "token": "uyhvrh82zns95misuyhvrwfx603yspa2"
  },
  "event_id": "01H8S5EJXYJG4N7NWM4AFMQSZ8",
  "event_type": "form_response"
}

FAQ & Troubleshooting

Can I import past conversions into Anytrack?
No. Anytrack can only ingest conversions that have been triggered following a visitor session on your website.
Can I track direct linking campaigns?
Yes, but this requires a custom setup. Please refer to this article.
Can I use a different subid parameter than the one predefined by AnyTrack?
No.
Can I track conversions without the click_id?
No. The click_id passed to the Typeform links is required to track conversions.
The Conversion Event Name is not what I am expecting, how can I change it?
You can update the Event Mapping in the Integration page.
General troubleshooting
- Verify that your tracking tag is set in the head section of your website.
- If you're on the free plan, verify that you didn't reach the monthly traffic limit and upgrade if needed.

Typeform