AnyTrack Attribution Explained

title: AnyTrack Attribution Explained excerpt: Understand how AnyTrack attributes conversions to traffic sources using first-party data and click IDs for accurate multi-channel reporting. deprecated: false hidden: false metadata: title: How AnyTrack Attribution Works description: Learn how AnyTrack's click-based attribution and first-party data approach gives you accurate multi-channel conversion tracking. image: >- https://cdn.anytrack.io/shared/kb/anytrack-attribution-explainedpopular%20questions.webp robots: index next: description: ''

Attribution Methods by Platform

How Ad Platform Attribution Works

Ad managers report conversions attributed to your ads using platform-specific rules and your campaign settings. However, ad platforms:

• Only consider traffic from their own network (not other sources)
• Attempt to maximize attribution to their own ads
• Apply platform defaults + your custom attribution window settings

Attribution Process

When you send a conversion to Meta Pixel (browser or server-side):

1. User interacts with an ad (view or click)
2. User visits your website and triggers a conversion
3. Your server sends the conversion to the ad platform with required data points
4. Ad platform matches the conversion using cookies, email hashes, and IP addresses
5. Ad platform applies its attribution rules and statistical modeling
6. Conversion is reported in Ad Manager (if attribution succeeds)

How Analytics Platform Attribution Works

Analytics platforms take a holistic approach: they consider all traffic sources on the path to conversion (not just one platform's ads). They apply flexible attribution models like first-click, last-click, or time-decay, with no attribution window limits.