AnyTrack Attribution Explained
Get answers about index. Understand the key concepts and how they apply to your conversion tracking setup for optimal performance and tracking accuracy.
Attribution Methods by Platform
| Platform | Post-view | Post-click | Rules | Multi-channel | Data basis |
|---|---|---|---|---|---|
| Ad Manager | Yes | Yes | Platform + account settings | No | First-party data |
| Event Manager | Yes | Yes | None | No | First-party data |
| AnyTrack | No | Yes | Last ad click | Yes | First-party data + UTM |
How Ad Platform Attribution Works
Ad managers report conversions attributed to your ads using platform-specific rules and your campaign settings. However, ad platforms:
- Only consider traffic from their own network (not other sources)
- Attempt to maximize attribution to their own ads
- Apply platform defaults + your custom attribution window settings
Attribution Process
When you send a conversion to Meta Pixel (browser or server-side):
- User interacts with an ad (view or click)
- User visits your website and triggers a conversion
- Your server sends the conversion to the ad platform with required data points
- Ad platform matches the conversion using cookies, email hashes, and IP addresses
- Ad platform applies its attribution rules and statistical modeling
- Conversion is reported in Ad Manager (if attribution succeeds)
How Analytics Platform Attribution Works
Analytics platforms take a holistic approach: they consider all traffic sources on the path to conversion (not just one platform's ads). They apply flexible attribution models like first-click, last-click, or time-decay, with no attribution window limits.
Updated 18 days ago