Tracking Checkout Champ Checkouts with AnyTrack

🧭 Overview

This guide explains how to track Checkout Champ conversions in AnyTrack using both postback webhooks (server-to-server) and pixel-based tracking.
By combining both methods, you’ll ensure data reliability, support for deduplication, and accurate revenue attribution across ad networks.

⚙️ Prerequisites

Before you start:

• You have an active Checkout Champ account with admin access.
• You have an AnyTrack property set up (e.g., mybrand.anytrack.io).
• You can access ADMIN → EXPORTS in Checkout Champ.
• You’ve configured UTM or click_id parameters in your marketing URLs.

🪄 Step 1 – Pass Custom Parameters from URL

Checkout Champ allows you to store custom parameters from the checkout URL directly onto an order.

To capture the AnyTrack Click ID (click_id), append it to your Checkout URL like this:

https://checkoutchamp.com/checkout?cc_custom_click_id={click_id}&utm_source=google&utm_campaign=brand

How it works:

• cc_custom_[name] tells Checkout Champ to store the value in the order record.
• {click_id} is dynamically replaced by AnyTrack’s tracking tag (or ad network redirect).
• The stored value [cc_custom_click_id] becomes available for postback exports.

🧩 Step 2 – Create a Postback Export Profile

1. In Checkout Champ, navigate to ADMIN → EXPORTS.
2. Click the green “+” button to create a New Export Profile.
3. Choose Postback as the export type.
4. Set a profile name, e.g., AnyTrack S2S.

General Settings Example:

🧠

Tip: Test Card orders will not export through the webhook system.

🧱 Step 3 – Map Standard Fields to AnyTrack Parameters

In the Field Mappings section, click “+” to add new fields.

Use the following mapping table:

⚠️

All parameter names are case-sensitive.
Use lowerCamelCase exactly as shown.

🧰 Step 4 – Configure POST and JSON Format

By default, webhooks are sent as GET requests.
To send as POST (recommended):

1. Add static headers as additional fields:

   header:Content-Type = application/json  
   header:httpMethod = POST

2. Checkout Champ will automatically send the mapped fields as a JSON payload.

Example JSON Payload Sent to AnyTrack:

{
  "event_name": "purchase",
  "click_id": "f8e3bf8dfba8b51ce3340",
  "email": "[email protected]",
  "firstName": "John",
  "lastName": "Smith",
  "value": 79.00,
  "currency": "USD",
  "transactionId": "ORD-58322",
  "country": "US",
  "items": [
    {
      "id": "PRD-109",
      "name": "Wireless Headphones",
      "quantity": 1,
      "price": 79.00
    }
  ]
}

🧮 Step 5 – Setup Profile Routing

1. Return to the Export Profiles list.
2. Under Profile Routing, click “+”.
3. Select which event types trigger exports:

🔁

You can add multiple routes to export both sales and upsells under one profile.

🪶 Step 6 – Add AnyTrack Pixel (Optional)

To add client-side tracking:

1. Open your Checkout Champ Thank You Page (Page Builder 2.0).
2. Add an HTML/JS block.
3. Paste your AnyTrack pixel snippet:

<script>
  AnyTrack('event', 'Purchase');
</script>

This ensures browser events are tracked instantly — even before the webhook fires.

🧩 Step 7 – Verify Tracking

1. Go to AnyTrack → Event Debugger.
2. Complete a live (non-test card) checkout.
3. Verify that both:
   • The pixel event fires on-page, and
   • The postback event appears in your AnyTrack logs.

💡

Tip: Checkout Champ logs each webhook in the Customer History section with a link showing the payload sent.

🧭 Standard Parameters & Event Attributes Reference

🧠

AnyTrack automatically hashes PII (email, phone, etc.) before sending to ad networks.

🧩 Standard Event Names

🚀 Troubleshooting Tips

✅ Summary

By following these steps, you’ve connected Checkout Champ with AnyTrack using a hybrid tracking model:

• Client-Side (Pixel) for immediate event capture.
• Server-Side (Postback) for verified conversion and deduplication.

This setup ensures maximum match rate, better ROAS, and cross-channel attribution accuracy.