Checkout Champ

Overview

Checkout Champ conversions happen server-side, where browser Tracking Tags can't see them. When customers complete purchases, Facebook receives zero conversion signals—your ads look like they're failing when they're actually driving sales, so the algorithm stops optimizing and your cost per acquisition climbs.

This guide connects Checkout Champ conversions to AnyTrack using server-side postbacks and client-side Tracking Tags together. Postbacks send purchase data instantly from Checkout Champ's backend (capturing 100% of conversions regardless of ad blockers), while Tracking Tags track the landing page visit (capturing UTM parameters and Click IDs that connect sales back to specific ads). Combined tracking delivers complete attribution and maximum Event Match Quality.

Why Use Both Tracking Methods?

Combining postback and pixel tracking gives you the best of both worlds:

• Higher Match Rates: Server-to-server postbacks don't rely on browser loading, ensuring more conversions reach your ad platforms
• Real-Time Data: Postbacks send conversion data instantly without waiting for customer actions
• Deduplication Support: AnyTrack automatically prevents double-counting when both methods send the same conversion
• Better ROAS: More accurate data leads to better ad optimization and higher returns
• Cross-Channel Attribution: Track customers across different devices and sessions

Step 1 – Pass Custom Parameters from URL

Checkout Champ lets you store custom parameters from the checkout URL directly onto an order. AnyTrack calls this "AutoTag" - it captures the AnyTrack Click ID and appends it to your checkout URL.

Add the Click ID parameter to your checkout URL like this:

https://checkout.yourwebsite.foo/checkout?cc_custom_click_id=--CLICK-ID--

How it works:

• cc_custom_[name] tells Checkout Champ to store the value in the order record
• --CLICK-ID-- is a placeholder that AnyTrack's tracking tag replaces automatically
• The stored value [cc_custom_click_id] becomes available for postback exports

👉 Hover on this checkout champ link to see the click_id value generated by the AnyTrack tag.

Update the checkout URL destination

1. Edit your landing page call-to-action URL that points to the Checkout Champ checkout page
2. Add cc_custom_click_id=--CLICK-ID-- to the checkout URL

🚧 Beta — Depending on your checkout URL, add either ? or & before the parameter.

Example: ?cc_custom_click_id=--CLICK-ID--

3. Save your page

📘 Note — Verify

1. Hover on the checkout URL to see that --CLICK-ID-- is being updated
2. Click on the checkout URL to verify it works and AnyTrack passes the ID to the destination

Step 2 – Create a Custom Conversion Source in AnyTrack

Create a Custom Conversion Source in AnyTrack to generate the postback URL template.

1. Go to AnyTrack → Integrations → Custom Sources
2. Click ➕ New Source and name it Checkout Champ
3. Fill in the Connection Settings using Checkout Champ's parameters:

After saving, AnyTrack generates a postback URL like this:

https://t1.anytrack.io/<ACCOUNT_ID>/collect/?click_id=[cc_custom_click_id]&value=[orderAmount]&transactionId=[orderId]&currency=[orderCurrency]&event_name=purchase

📘

Good

When AnyTrack successfully receives and verifies a conversion, the integration status automatically changes to Active.

Step 3 – Create a Postback Export Profile

1. In Checkout Champ, navigate to ADMIN → EXPORTS
2. Click the green "+" button to create a New Export Profile
3. Choose Postback as the export type
4. Set a profile name, e.g., AnyTrack S2S

General Settings Example:

❗

Important

Test card orders will not export through the webhook system.

Step 4 – Map Standard Fields to AnyTrack Parameters

In the Field Mappings section, click "+" to add new fields.

📘 Note — Create a postback in Checkout Champ for each conversion type you want to track in AnyTrack and send to your ad platform. Update the Event Name static value according to the conversion event you want to track.

Use the following mapping table:

⚠

Warning

Use lowerCamelCase exactly as shown above.

Step 5 – Configure POST and JSON Format

By default, webhooks are sent as GET requests. To send as POST (recommended):

1. Add static headers as additional fields:

   header:Content-Type = application/json  
   header:httpMethod = POST

2. Checkout Champ will automatically send the mapped fields as a JSON payload

Example JSON Payload Sent to AnyTrack:

{
  "event_name": "Purchase",
  "click_id": "f8e3bf8dfba8b51ce3340",
  "email": "[email protected]",
  "firstName": "John",
  "lastName": "Smith",
  "value": 79.00,
  "currency": "USD",
  "transactionId": "ORD-58322",
  "country": "US"
}

Step 6 – Setup Profile Routing

Profile routing defines which conversion types will fire the postback.

📘 Note — We highly recommend firing the main conversion events that can be mapped to standard ad platform events.

1. Return to the Export Profiles list
2. Under Profile Routing, click "+"
3. Select which event types trigger exports:

📘 Note — Add one route per Conversion Type

Since Checkout Champ doesn't pass an event name parameter to the postback URL, configure a route for each conversion type and add the conversion name to the URL.

Step 7 – Verify Tracking

1. Go to AnyTrack → Event Debugger
2. Complete a live (non-test card) checkout
3. Verify that both:
   • The pixel event fires on-page
   • The postback event appears in your AnyTrack logs

📘 Note — Checkout Champ logs each webhook in the Customer History section with a link showing the payload sent.

Standard Parameters & Event Attributes Reference

📘 Note — Parameter hashing

AnyTrack automatically hashes PII (email, phone, etc.) according to each ad platform's requirements before sending to ad platforms.

Troubleshooting Tips

Summary

You've successfully connected Checkout Champ with AnyTrack using a hybrid tracking model:

• Client-Side (Pixel): For pageview and AutoTag tracking parameters
• Server-Side (Postback): For real-time and rich conversion data from Checkout Champ backend

This setup ensures maximum match rate, better ROAS, and cross-channel attribution accuracy.