The AnyTrack Tracking Tag

The AnyTrack Tag is a lightweight JS tracking tag that you add to your website's head section. It should load across your entire website and doesn't need to be customized to track standard events.

Overview

The AnyTrack Tag captures campaign identifiers (from the UTM Tracking Template) assigned to a visitor after clicking on an ad. Therefore, it must be present on the landing page as well as any other pages involved in the customer journey. Additionally, the AnyTrack Tag assigns a client ID to the arriving visitor and generates the Click ID if the visitor triggers a conversion event.

The AnyTrack Tag also initializes the anytrack function, which is essential for generating the atclid and monitoring client-side events, such as outbound clicks, form submissions, pageviews, and custom events triggered via event codes.

Furthermore, the AnyTrack Tag orchestrates all your connected ad pixels and ensures the functionality of your installed integrations. Another critical use of the AnyTrack Tag is auto-tagging links from affiliate offers and e-commerce platforms for accurate tracking.

Therefore, it is essential to verify that it is properly installed across your funnels.

AnyTrack Tag Example

<script>
! function(e, t, n, s, a) {
	(a = t.createElement(n))
	.async = !0, a.src = "https://assets.anytrack.io/XXXXXXXXX.js",
		(t = t.getElementsByTagName(n)[0])
		.parentNode.insertBefore(a, t),
		e[s] = e[s] || function() {
			(e[s].q = e[s].q || [])
			.push(arguments)
		}
}(window, document, "script", "AnyTrack");
</script>

Find your AnyTrack Tag

The AnyTrack Tag is specific to your AnyTrack property, to find your Tracking Tag, after creating a new property navigate to Property Settings and select the Tracking Script tab.

Installing the AnyTrack Tag

There are different methods to install the AnyTrack Tag on your website, they all have the same purpose to place the code in the section.

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Check the article of your integration!

Refer to the integration article you want to install to find the recommended method for placing the AnyTrack Tag. Some platforms already provide a dedicated section for tracking tags.

Verify Your AnyTrack Tag Installation

Regardless of the method used, please verify your AnyTrack Tag installation, by checking for the success message in Property Settings, and also by using the AnyTrack Pixel Helper.

You should also use the AnyTrack Pixel Helper to verify your AnyTrack Tag presence and for general troubleshooting Learn more. If the extension icon turns blue, an AnyTrack Tagwas found, click on it, it should display your Property Tracking ID

AutoTrack Function for Engagement Events

What are engagement events:

Engagement events are events that occur on your site, such as outbound clicks and form submissions. They are considered as "micro-conversions" since they give an indication of how your audience engages with your website content.

The AutoTrack is a function provided in the AnyTrack tracking TAG that automatically sends engagement events such as outbound clicks and form submissions to your analytics and pixels.

Outbound Clicks

Outbound clicks are usually links that point to external URLs such as affiliate links. By default, AnyTrack will track and send these events to your analytics and pixels.
In addition, links with the attribute rel="nofollow" or rel="sponsored" will trigger an OutboundClick event which will be sent to your pixels and analytics.

Affiliate Link Tracking

Form submissions

Any standard form submission occurring on your site will generate a formSubmit event in AnyTrack, which will be forwarded to your analytics and pixels.

Form submission tracking

Page views

The AnyTrack Tag will record a PageView event every time a visitor loads the page or lands on the page. You can see the event with the AnyTrack Pixel Helper.