Taboola

Integrate Taboola with AnyTrack to create custom audiences and track conversions. Track eCommerce conversions, affiliate networks, CRM, or API conversions.

Taboola helps digital marketers reach targeted audiences with scale. AnyTrack integrates seamlessly to align your marketing data, create custom audiences, and optimize Taboola campaigns based on on-site engagements and conversions from any source.

Benefits of the Taboola Integration

• Automatic Client and Server-Side tracking — Events sync in real-time to Taboola pixel through optimal data pipeline
• Pre-built Event Mapping — Standard Taboola events like make_purchase are mapped with required parameters
• Automatic Event Parameter mapping — Parameters auto-set by conversion source (eCommerce, CRM, affiliate)
• Multi-product cart support — Cart data with multiple products sends to Taboola as itemized
• Automatic Data formatting — Data formats and hashes per Taboola requirements

How AnyTrack and Taboola Integration Works

When you enable the Taboola integration, AnyTrack automatically sends engagements and conversion events through the Taboola Pixel and Server-to-Server integration.

No event Tracking Tag or custom code needed — AnyTrack instruments both client-side and server-side tracking automatically:

• Engagement events sync via Client-Side Event Tracking (through browser)
• Conversion events from eCommerce, CRM, or affiliates sync via Server-Side Postback

Taboola receives data in real-time. Use each event type to create custom audiences and conversions, optimize ads by conversion type, run retargeting campaigns, exclude converters, or upsell to relevant audiences.

Prerequisites

Before setting up Taboola conversion tracking:

• Create a Taboola account
• Install Taboola pixel on your site
• Have an active AnyTrack account (Personal Plan or higher)

What This Guide Covers

In AnyTrack:

• Enable Taboola integration to send conversions
• Get the Taboola UTM Tracking template for your campaigns

In Taboola:

• Set up conversions to optimize by goal
• Create custom audiences to include/exclude by conversion
• Set up campaigns using conversion data

Step 1: In AnyTrack

1. Navigate to Tracking Tags and click Taboola
2. Add your Taboola Pixel ID
3. Toggle Server-Side Events
4. Update Conversion Event Mapping (optional — defaults are fine)

The left column shows AnyTrack Standard Events. The right column represents Conversion Events sent to Taboola. If you change event names in Taboola, update them identically in your Taboola Conversion Settings.

Step 2: Send Events for Validation

For existing tracking:

Save your Taboola settings in AnyTrack. Events send to Taboola Pixel immediately. Wait 10–20 minutes for Taboola to report conversions.

For new properties:

Save your settings and trigger test events/conversions to start sending data to Taboola.

AnyTrack sends events to Taboola regardless of traffic source.

Trigger conversion events:

1. Navigate to your website from a clean browser tab
2. Click a call-to-action
3. Fill out a form
4. Sign into your Taboola account
5. Navigate to the conversion tab

Taboola processes conversion events within 20–30 minutes.

Step 3: Create a Conversion

AnyTrack must send conversions to your Taboola pixel first, or manually create conversions using exact Event Names from Event Mapping.

1. Navigate to Conversion section
2. Click Create a conversion
3. Select Type: Event
4. Select Based on: Active

"Based on: Active" appears only after AnyTrack sends events to Taboola.

When Active is selected, a list of events sent to Taboola displays:

1. Click the event to configure as a conversion
2. Confirm Conversion Name (do not change)
3. Select the Category (e.g., ViewContent = View Content)
4. Configure other settings as needed

Create custom audiences:

1. Click the audience to update
2. Update Audience Name for your reports
3. Event Name is read-only
4. Set Include people from criteria
5. Set Exclude Audience from all campaigns as needed
6. Save audience

Step 4: Create a Taboola Campaign

If you already have campaigns running, edit the campaign and add the tracking template.

1. Follow on-screen setup guidelines
2. Select your campaign objective
3. Choose Audiences to target (only audiences with sufficient size display)
4. Copy the AnyTrack UTM Tracking Template from Tracking section
5. Add the tracking template in your campaign settings
6. Add the tracking template in the Realize platform