E-Commerce integrations
🛒 E-Commerce Integrations with AnyTrack
🚀 Overview
The AnyTrack eCommerce integrations are designed to help you track, attribute, and sync all your conversion data across your online store and advertising platforms — with zero developer effort.
Whether you're using Shopify, WooCommerce, ThriveCart, or Memberful, this page will guide you toward the best integration path for your store. From traffic to conversion and event sync, AnyTrack ensures your marketing data flows automatically and accurately.
Core Benefits:
- Real-time conversion tracking and event attribution
- Sync with Meta, Google Ads, TikTok & more
- First-party data enrichment (click ID, UTM, referrer)
- Advanced audiences & remarketing setup
- Server-side event delivery (via Conversion API)
🔗 Supported eCommerce Platforms
| Platform | Integration Type | Notes |
|---|---|---|
| Shopify | Native + Webhooks | Tracks purchases, carts, and custom events |
| WooCommerce | Native Plugin | Supports full funnel tracking |
| ThriveCart | Manual / Webhook | Requires webhook + redirect setup |
| Memberful | Manual / Webhook | Limited to membership events |
| Other Platforms | Custom Setup | Use JS Tag + Webhook or API |
🧰 Features Enabled via Integration
- Automatic Event Tracking –
AddToCart,Purchase,InitiateCheckout, and more - Conversion API Sync – Send data to Meta, TikTok, Google Ads
- First-Party Attribution – Collect UTM data, click IDs, and source data
- Audience Building – Build advanced behavioral segments
- Event Deduplication – Prevent double-counting with server-side validation
📘 Integration Guides
🛠️ Getting Started: Step-by-Step
Step 1: Install the AnyTrack Tag
- Choose your preferred method:
- Copy/paste tracking tag
- Install via Google Tag Manager
- Use a platform plugin (e.g. WooCommerce)
This step enables client-side event collection and traffic attribution.
Step 2: Add Your eCommerce Integration
- Go to the Integration Catalog
- Search for your eCommerce platform
- Click Install Integration
- Follow the platform-specific instructions in the guide
Step 3: Connect Your Ad Platforms
- From your AnyTrack Dashboard, open the Tracking Pixels section
- Connect your Meta Pixel, Google Ads tag, TikTok, Bing, etc.
- Enable Conversion API (server-side delivery)
This ensures your platforms receive 100% of your conversion data for optimization.
✅ Final Steps
- Validate your integration
- Check your Events Log for real-time conversion data
- Fine-tune UTM templates and event mapping as needed
Updated 2 days ago