LeadsGate

Learn how to integrate Leadsgate with AnyTrack for automated conversion tracking. Set up postback URLs to track affiliate conversions and send data to your ad platforms for campaign optimization.

LeadsGate Integration Overview

The AnyTrack and LeadsGate integration tracks conversions across multiple platforms. With one click, marketers can send conversion data from LeadsGate to AnyTrack, which then sends it to popular ad platforms such as Google Ads, Facebook Conversion API and TikTok API. This integration provides visibility into user activity, allowing marketers to optimize campaigns for improved performance and ROI. Additionally, users can take advantage of advanced segmentation capabilities to get more granular insights on the effectiveness of their marketing efforts.

How does the LeadsGate AnyTrack integration work:

Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
Engagements: When visitors click on your LeadsGate affiliate links, AnyTrack does a few things:
1. Collects granular data tied to the OutboundClick.
2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
Conversions: When visitors convert on the merchant’s website, AnyTrack receives real time conversion data through Postback URL.
Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Reference	Value	Information
Tracking Group	None	The LeadsGate integration has no tracking group. Add the click ID token to each offer link.
Subid Parameter	click_id	The Subid Parameter used to pass the AnyTrack click_id.
Tracking Method	`Postback URL`	-

Standard Conversions

Event Name	Details	Data Source
`OutboundClick`	When a visitor clicks on LeadsGate offer links.	AnyTrack JS Tag
`Lead`	LeadsGate sends a new lead (`newLead`).	Postback URL
`CompleteRegistration`	LeadsGate sends a sold lead (`soldLead`).	Postback URL

The LeadsGate Postback URL

The Postback URL is fully pre-defined and ready to be implemented with your LeadsGate account.

https://t1.anytrack.io/hBtoE3hN/collect/leadsgate?type={type}&lead_id={lead_id}&source={source}&created={created}&price={price}&click_id={click_id}

Setup Guide

Step #1: Add LeadsGate to your AnyTrack Account

Go to the Integration Catalog, search for LeadsGate.
Now click on the LeadsGate cardand then click Install Integration.

Step #2: Connect your LeadsGate account

Copy the predefined Postback URL
Go to your LeadsGate account
Open the “Postback Tracking” tab
Paste the postback URL
Save

Step #3: Adjust the Integration Events

The Integration Events section of the integration page allows you to define which events to track and map them to the conversion events you send to your ad integrations (for example, the Facebook Conversion API).

Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you verify that your links are tracked and AutoTagged.

AutoTag Methods

Click ID Token: Add &click_id=--CLICK-ID-- to each LeadsGate offer link. The AnyTrack Tag replaces the token with the click_id value.

Once the links are set up, you can check in your LeadsGate account reports and see whether the click_id parameters are passed to the offer links.

Here is an example of how you would manually update links from leadsgate:

<a href="https://example.foo/goto/leadsgate?click_id=--CLICK-ID--">Hover on the LeadsGate Demo
Link to see the AnyTrack click_id</a>

Hover on the LeadsGate Demo Link to see the AnyTrack click_id

Conversion Tracking

To validate your setup, you wait for a conversion or trigger a test conversion yourself and inspect the Events Log.

FAQ and Troubleshooting

FAQ was last reviewed on 2026-11-13

Can I import past conversions into AnyTrack?

No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Please refer to this article.

Can I use a different <code>subid</code> parameter than the one predefined by AnyTrack?

No.

Can I track conversions without the <code>click_id</code>?

No. The click_id passed to the LeadsGate links is required to track conversions.

The Conversion Event Name is not what I am expecting, how can I change it?

You can change the event in the Integration Events section of the integration page.