Funnelish Integration
Use the Funnelish integration to know exactly which campaigns are converting and inform the ad algorithms on how your visitors advance through the funnel.
Funnelish is a great option to deploy funnel solutions, and if you have ads driving traffic to your funnel, you really want to know which campaigns are converting based on actual sales. You also want to update the algorithms on how your visitors move through the funnel to improve ad targeting. AnyTrack makes this happen with its Funnelish integration.
Take Funnelish to the Next Level!
Use this integration to automatically send funnel activity and first-party data to the Conversion APIs. A simple and reliable way to improve ad targeting and enrich audience data.
Overview
When you install the Funnelish integration, Funnelish uses a server-to-server connection to notify AnyTrack when visitors in the funnel trigger events such as: On Purchase, Purchase attempt, On optin, Recurring payment, Recurrent payment fails, On refund, New Subscription, or Subscription canceled.
AnyTrack automatically forwards this data to the connected ad networks and analytics using the Conversion API, free of the limitations of browser-side tracking and iOS 14.5 restrictions.
AnyTrack also forwards the Id of the Ad that generated the funnel events, as well as PageViews and OutboundClicks, turbocharging the targeting algorithms for optimized ROAS.
Finally, the Campaign Report will show which campaigns are driving conversions and at what cost, so you can pause underperforming campaigns directly from your AnyTrack dashboard.
Requirements
To install this integration you only need an AnyTrack and a Funnelish account. You can complete the setup in less than 20 minutes and no advanced skills are necessary.
Setup Guide
To install the Funnelish integration simply complete this step-by-step guide.
Validate Your Setup
After completing the setup, follow this guide to test and verify the integration.
Forward Data to Ad Networks and Analytics
Now that you are tracking what happens on your funnel, you want the ad networks and analytics to be updated with this information in real-time.
Step 1. Connect AnyTrack to the Pixels
In this first step, plug AnyTrack to your pixels to establish a server-side connection.
Prevent Duplicates
Once AnyTrack is connected to your pixels using S2S, you must remove pixels and other tracking systems installed directy on your website to prevent duplicates.
Step 2. Map Funnelish Events to Ad Events
In this second step, you match the events from Funnelish with the conversion events expected on your ad networks and analytics.
Install the AnyTrack Pixel Helper Extension
Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad networks and browser-side events. Learn more.
Funnelish Integration FAQ
What is the Funnelish integration with AnyTrack?
The Funnelish integration allows you to seamlessly connect your Funnelish account to AnyTrack. This integration enables AnyTrack to track funnel events, such as purchases, subscriptions, and opt-ins, and automatically forward this data to connected ad platforms like Facebook, Google Ads, TikTok, and more.
Why is it better to use AnyTrack to feed data to all ad platforms?
Using AnyTrack to manage conversion data offers several advantages:
- Standardized Data: Ensures consistent and accurate conversion data across platforms.
- Improved Data Quality: Enriches data with key metrics, such as funnel stages and revenue.
- Unified Data Source: Eliminates the need for separate integrations for each ad platform.
- Real-Time Synchronization: Sends events to platforms in real time for timely updates.
- Cross-Platform Optimization: Provides the same data to all platforms, improving ROAS.
What should I do if the AnyTrack Tag is not found or there are Event Log errors?
The most likely cause of this error is that the AnyTrack Tag is either not installed or installed incorrectly. Ensure that your AnyTrack Tag settings in Funnelish match the correct configuration by following this guide. You can also use the AnyTrack Pixel Helper extension to validate your setup.
Can I track more than one funnel?
Yes! To track multiple funnels, simply add the AnyTrack Tag to each funnel. Follow Steps 6 to 16 of the Setup Guide and then run the Validation Guide to ensure the new funnel is tracked properly.
Can I track more than one Funnelish account with the same integration?
Yes, you can. AnyTrack supports tracking funnels from multiple Funnelish accounts with the same integration. To ensure everything is set up correctly, run the Validation Guide for each account.
I’m only testing AnyTrack. Do I need to remove my pixel integrations?
If you are testing AnyTrack, we recommend disabling the Global Facebook Pixel App integration, as it can interfere with your funnel’s pixel even if no Facebook pixel is set. If you want to use Facebook with other funnels, disable global settings and add specific pixels to those funnels instead.
What data does AnyTrack track from Funnelish?
AnyTrack tracks the following events from Funnelish:
- Purchases and purchase attempts
- Opt-ins
- Subscription creations and cancellations
- Recurring payments and payment failures
- Refunds
Is AnyTrack compatible with iOS 14.5 and other privacy restrictions?
Yes. AnyTrack uses server-side tracking to bypass browser-side limitations caused by iOS 14.5 and other privacy restrictions. This ensures that your campaigns remain fully optimized, even in restricted environments.
Where can I find support for the Funnelish integration?
If you encounter issues, you can:
- Refer to the Funnelish integration setup guide in the AnyTrack documentation.
- Install the AnyTrack Pixel Helper extension for browser-side validation.
- Contact AnyTrack support for personalized assistance.
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Updated 11 days ago