Funnelish Integration with AnyTrack: Accurate Conversion tracking and attribution

Funnelish helps you deploy funnel solutions. If you run ads to your funnel, you need to know which campaigns convert based on actual sales. You also want ad algorithms to understand how visitors move through your funnel to improve targeting. AnyTrack's Funnelish integration makes this happen.

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Take Funnelish to the Next Level!
Use this integration to automatically send funnel activity and first-party data to the Conversion APIs. A simple and reliable way to improve ad targeting and enrich audience data.

Before you begin

You can edit your website or funnel
You have access to your AnyTrack account
You can access the conversion source (Shopify, ClickFunnels, etc.)
You have your Ad platform credentials (Meta, Google, etc.)

Before starting this integration, ensure you have:

Administrative access to both your AnyTrack and Funnelish accounts
At least one active funnel created in Funnelish
Basic understanding of your current tracking setup
Access to your website for tag validation

What

The Funnelish integration creates a direct connection between your Funnelish account and AnyTrack. When visitors trigger events in your funnel—purchases, purchase attempts, opt-ins, recurring payments, payment failures, refunds, new subscriptions, or subscription cancellations—Funnelish automatically notifies AnyTrack.

AnyTrack then sends this data to your connected ad networks and analytics platforms using the Conversion API (a server-to-server connection that bypasses browser tracking limitations). The integration also captures which specific ad generated the funnel events, along with PageViews and OutboundClicks, giving you complete data to optimize your campaigns.

Why

This integration solves critical tracking challenges for funnel-based businesses:

Accurate Attribution: Know exactly which campaigns drive conversions based on actual sales data, not just clicks or impressions.

Algorithm Optimization: Feed real conversion data to ad platforms so their algorithms can better target high-value prospects and improve your ROAS (Return on Ad Spend).

Privacy-Compliant Tracking: Server-to-server data transmission bypasses browser restrictions, ad blockers, and iOS 14.5 limitations that break traditional pixel tracking.

Unified Reporting: The Campaign Report shows which campaigns drive conversions and at what cost, letting you pause underperforming campaigns directly from your AnyTrack dashboard.

Real-Time Data: Instant event forwarding ensures ad platforms receive conversion data immediately, maximizing optimization opportunities.

How

Complete the setup in less than 20 minutes with no advanced skills required. You need an AnyTrack and a Funnelish account.

Step 1: Configure the Integration

Follow this step-by-step guide to install the Funnelish integration:

Step 2: Validate Your Setup

After completing the setup, test and verify the integration works correctly:

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Install the AnyTrack Pixel Helper Extension
Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad networks and browser-side events.

Frequently Asked Questions

What is the Funnelish integration with AnyTrack?

The Funnelish integration connects your Funnelish account to AnyTrack. This enables AnyTrack to track funnel events like purchases, subscriptions, and opt-ins, then automatically forward this data to connected ad platforms like Facebook, Google Ads, and TikTok.

Why is it better to use AnyTrack to feed data to all ad platforms?

Using AnyTrack to manage conversion data offers several advantages:

Standardized Data: Ensures consistent and accurate conversion data across platforms
Improved Data Quality: Enriches data with key metrics like funnel stages and revenue
Unified Data Source: Eliminates the need for separate integrations for each ad platform
Real-Time Synchronization: Sends events to platforms in real time for immediate updates
Cross-Platform Optimization: Provides the same data to all platforms, improving ROAS

What should I do if the AnyTrack Tag is not found or there are Event Log errors?

The most likely cause is that the AnyTrack Tag is either not installed or installed incorrectly. Ensure that your AnyTrack Tag settings in Funnelish match the correct configuration by following this guide. You can also use the AnyTrack Pixel Helper extension to validate your setup.

Can I track more than one funnel?

Yes! To track multiple funnels, add the AnyTrack Tag to each funnel. Follow Steps 6 to 16 of the Setup Guide and then run the Validation Guide to ensure the new funnel is tracked properly.

Can I track more than one Funnelish account with the same integration?

Yes. AnyTrack supports tracking funnels from multiple Funnelish accounts with the same integration. To ensure everything is set up correctly, run the Validation Guide for each account.

I'm only testing AnyTrack. Do I need to remove my pixel integrations?

If you are testing AnyTrack, we recommend disabling the Global Facebook Pixel App integration, as it can interfere with your funnel's pixel even if no Facebook pixel is set. If you want to use Facebook with other funnels, disable global settings and add specific pixels to those funnels instead.

What data does AnyTrack track from Funnelish?

AnyTrack tracks the following events from Funnelish:

Purchases and purchase attempts
Opt-ins (email captures)
Subscription creations and cancellations
Recurring payments and payment failures
Refunds

Is AnyTrack compatible with iOS 14.5 and other privacy restrictions?

Yes. AnyTrack uses server-side tracking to bypass browser-side limitations caused by iOS 14.5 and other privacy restrictions. This ensures your campaigns remain fully optimized, even in restricted environments.

Contact Support

The AnyTrack support team can be reached through the Messenger or by writing to mailto:[email protected].

Get started with AnyTrack

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