ClickFunnels

Use the ClickFunnels Classic integration to know exactly which campaigns are converting and inform the ad algorithms on how your visitors advance through the funnel.

ClickFunnels Classic is a great option to deploy funnel solutions, and if you have ads driving traffic to your funnel, you really want to know which campaigns are converting based on actual sales. You also want to update the algorithms on how your visitors move through the funnel to improve ad targeting. AnyTrack makes this happen with its ClickFunnels integration.

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Take ClickFunnels Classic to the Next Level!

Use this integration to automatically send funnel activity and first-party data to the Conversion APIs. A simple and reliable way to improve ad targeting and enrich audience data.

Overview

When you install the ClickFunnels integration, ClickFunnels uses a server-to-server connection to notify AnyTrack when visitors in the funnels trigger events such as: Contact Created, Sale, and Upsell. AnyTrack also automatically fires a Form Submit server-side event each time a form is submitted within your funnel.

Then, AnyTrack automatically forwards this data to the connected ad platforms and analytics using the Conversion API, free of the limitations of browser-side tracking and iOS 14.5 restrictions.

AnyTrack also forwards the Id of the Ad that generated the funnel events, as well as PageViews and OutboundClicks, turbocharging the targeting algorithms for optimized ROAS🚀.

Finally, the Campaign Report will show which campaigns are driving conversions and at what cost, so you can pause underperforming campaigns directly from your AnyTrack dashboard.

The ClickFunnels integration with AnyTrack captures events from the funnels and sends them to the Conversion APIs of your ad platforms.

Before you begin

  • You have an active AnyTrack account
  • You have a ClickFunnels Classic account with admin access
  • You can access your funnel settings and webhook configuration
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Looking

This integration is for ClickFunnels Classic only. If you are using ClickFunnels 2.0, see the ClickFunnels 2.0 Integration guide instead.

Setup Guide

To install the ClickFunnels integration simply complete this step-by-step guide.

Validate Your Setup

After completing the setup, follow this guide to test and verify the integration.

Forward Data to Ad Platforms and Analytics

Now that you are tracking what happens on your funnel, you want the ad platforms and analytics to be updated with this information in real-time.

Step 1. Connect AnyTrack to the Pixels

In this first step, plug AnyTrack to your Tracking Tags to establish a server-side connection.

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Prevent

Once AnyTrack is connected to your Tracking Tags using S2S, you must remove Tracking Tags and other tracking systems installed directy on your website to prevent duplicates.

Step 2. Map ClickFunnels Events to Ad Events

In this second step, you match the events from ClickFunnels with the conversion events expected on your ad platforms and analytics.

Troubleshooting and FAQ

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Install the AnyTrack Pixel Helper Extension

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad platforms and browser-side events. View the Pixel Helper guide.

ClickFunnels Classic - Frequently Asked Questions

FAQ was last reviewed on 2026-03-07

The most likely cause is that the AnyTrack Tag is not installed or is installed in the wrong place. Use the AnyTrack Pixel Helper Chrome extension to verify the tag is present on your funnel URL. Make sure the tag is in the head section of all funnel pages.
This integration supports ClickFunnels Classic only. If you are using ClickFunnels 2.0, use the dedicated ClickFunnels 2.0 integration available in the AnyTrack Integration Catalog.
Yes. Once AnyTrack is connected to your ad platforms via server-side tracking, remove any Tracking Tags installed directly on your funnel pages to prevent duplicate conversions.
The integration tracks Contact Created, Sale, and Upsell events via server-to-server webhooks. AnyTrack also automatically fires a FormSubmit event each time a form is submitted within your funnel, plus PageView and OutboundClick events from the tracking tag.

Advanced Options and Pro-Tips

Given the popularity of ClickFunnels as one of our most used integrations, we invite you to explore our Advanced Options for detailed settings and solutions addressing a wide range of integration concerns.

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Technical support available!

For additional ClickFunnels questions and unidentified errors, please contact technical support, mentioning the current result and the expected outcome. We'll be back to you in no time!


What’s Next

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