AnyTrack Explained

In this article, you’ll learn how AnyTrack tracks your conversions and identifies the ads that generated them. It then sends all the enriched conversion data to your ad networks to help optimize targeting algorithms and build audiences.

We’ll walk you through the tracking dynamics and data flow for some of the most common scenarios: affiliate offer links, eCommerce sales, and lead generation. The same principles apply to any type of conversion event you want to track with AnyTrack.

Typical Scenarios

• Affiliate Offers
• eCommerce Sales
• Leads

Conversion tracking from Affiliate Link Offers, with traffic from FB Ads.

Stage 1. Identifying Campaign Ids

When someone clicks on your ad, FB automatically appends campaign ids (UTM Tracking parameters) to the destination URL (your landing page), so it will look like this example:

https://mywebsite.com/my-offers?utm_source=facebook&utm_medium=cpc&utm_campaign=winter_sale&utm_term=discount&utm_content=ad1

As the visitor lands on your website, the installed AnyTrack Tag captures the campaign IDs and assigns the visitor a unique Client ID . A PageView event is triggered, visible with the and the AnyTrack Pixel Helper Chrome extension.

You can then inspect the Page View event in the Conversions Report and see the UTMs of the ad. The attribution will be inherited by all future conversions generated by the same ClientID.

Stage 2. Tracking the affiliate offer link click

Now that your visitors have arrived at your website and their campaign ID has been registered, you want to know if they click on your affiliate offer links. As part of the AnyTrack setup, you have installed the AnyTrack Tag on your website. The AutoScan function will automatically scan your site, detect all affiliate links, and automatically append the appropriate tracking parameter with its corresponding tracking group.

For example, the following link is an offer for CJ affiliates.

https://example.foo/goto/cj

When AutoScan identifies the link, it automatically adds the tracking parameter for the CJ affiliate network (sid) as well as its value (the Click ID value, so it will look like this:

https://example.foo/goto/cj?sid=p8qkMansHXKG9eOQAu6rKeNrCOvg0kznL8

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AutoScan

AutoScan will only identify and tag links from affiliate networks in the Integration Catalog. For other networks, you have to tag the links manually.

If you use the AnyTrack Pixel Helper Extension you'll be able to see that an OutboundClick event took place:

Stage 3. Tracking the conversion (Purchase)

Your visitor will then arrive at the offer's page, delivering the sid value to the affiliate network, if he completes a Purchase, the network will send a postback notification to AnyTrack, which will include the sid value (click ID), then AnyTrack will be able to associate the Purchase notification with the visitor that produced it through Click ID matching.

In the Campaign Report you will be able to see which campaigns, ad sets and ads are generating the OutboundClick and the Purchases and at what cost (ROAS)

Stage 4. Sending conversion data to Facebook

AnyTrack will send the OutboundClick and Purchase events to FB Ads via API, optimizing for targeting.

The Events Manager on Facebook will show the sent events within 10-20 minutes, and for the Ads Manager, officially it can take up to 72 hours, but usually within hours.

This tracking setup is now training the Facebook Ads algorithm with the data from the purchase events. The OutboundClick events can be used to create audiences for retargeting. Facebook is also informed on which campaigns, ad sets, and ads produced the conversions. The more data processed through the setup, the more effective the algorithm will become, improving ROAS.

Sales funnel tracking with WooCommerce, with traffic from ads.

Lead generation tracking using GoHighLevel, with traffic from ads.