Grammarly

Grammarly runs its affiliate program on the Impact network, so you track your Grammarly commissions the same way you track any Impact offer. Connect Grammarly conversions to your ad platforms so Google Ads, Facebook Ads, and TikTok algorithms receive the signals they need to optimize. Every commission is tracked server-side and forwarded to your ad platforms in real time, bypassing browser restrictions that cause tracking gaps.

Setup takes 10 minutes. No coding required.

Why Integrate Grammarly with AnyTrack?

• Server-side conversion tracking: Bypass browser blocks and ad blockers that lose 20-30% of affiliate conversions. Recover every Grammarly commission, even from iOS and Safari users.
• Ad platform optimization: Forward Grammarly conversions to Google Ads, Facebook, and TikTok via Conversion API so algorithms optimize toward affiliate revenue, not just clicks.
• Complete attribution: See which ad clicks drove your Grammarly commissions. Connect ad spend to affiliate payout for true ROAS visibility across your entire funnel.
• Real-time reporting: Grammarly conversions appear in your ad platforms within seconds, enabling same-day campaign adjustments based on actual commission data.

Use case: Run Facebook Ads promoting Grammarly. Track which campaigns, ad sets, and creatives generate the highest EPC and commission value. Feed conversion data back to Facebook to optimize toward profitable placements, not just clicks.

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How Does the Integration Work?

From ad click to ad-platform conversion

How a Grammarly commission flows back to the campaign that earned it

• 🎯
  Step 1 Traffic collection

  When visitors land on your site from ads, AnyTrack collects first-party data (cookies, client IDs) and UTM parameters.

• 🔗
  Step 2 Link tracking

  Visitors click your Grammarly affiliate links. AnyTrack collects the click, enriches it with session context, and appends the AnyTrack click_id to the link via the subId1 parameter.

• 📨
  Step 3 Conversion postback

  When a conversion happens, Impact sends the conversion data to AnyTrack via the postback URL, including the subId1 (AnyTrack click_id).

• 🧩
  Step 4 Attribution matching

  AnyTrack matches the Grammarly conversion back to the original ad click using the click_id, connecting commission data to campaign source, ad creative, keyword, and audience.

• 📡
  Step 5 Server-side forwarding

  AnyTrack forwards enriched conversion events to ad platform Conversion APIs (Facebook Conversion API, Google Enhanced Conversions, TikTok Events API) with customer data, commission value, and attribution context.

Result: Ad platforms receive complete conversion signals with revenue data, enabling value-based optimization toward your most profitable Grammarly campaigns.

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Technical Overview

Before you begin

• You have an AnyTrack account with a paid subscription
• You have an active Grammarly affiliate account on Impact
• The AnyTrack Tracking Tag is installed on your website

Reference	Value	Description
Tracking Group	impact	The tracking group identifier for activating AutoTag.
Subid Parameter	subId1	Parameter used to pass the AnyTrack click_id.
Tracking Method	Postback URL	Method for sending conversion data to AnyTrack.

Standard events and conversions

Event Name	Description	Data Source
OutboundClick	Visitor clicks on your Grammarly offer links.	AnyTrack JS Tag
Lead	Conversion with $0 payout (free signup, trial, registration).	Postback URL
Purchase	Conversion with a positive payout value (commission earned).	Postback URL

Automatic event mapping

Impact does not use standard event names like Purchase or Lead in its postback data. AnyTrack determines the correct event type automatically based on the conversion payout value:

• Payout = $0: AnyTrack records the conversion as a Lead event. This covers actions like free signups, trial activations, or registrations where no commission is earned yet.
• Payout > $0: AnyTrack records the conversion as a Purchase event. This covers completed sales or actions that generated a commission.

This mapping happens automatically when AnyTrack receives the postback. No manual configuration is needed for the default behavior.

📘

Customize event mapping in the integration settings

You can change the default mapping or disable Lead tracking entirely. Open the integration in your AnyTrack Dashboard and go to the Event Mapping section. From there, you can reassign which AnyTrack event each conversion type triggers, or turn off Lead events if you only want to track paid conversions.

The Grammarly Postback URL

Grammarly conversions are delivered through Impact’s postback. The Postback URL is predefined and ready to implement in your Impact account:

https://t1.anytrack.io/hBtoE3hN/collect/impact?ActionTrackerName={ActionTrackerName}&CampaignId={CampaignId}&CampaignName={CampaignName}&MediaPartnerId={MediaPartnerId}&MediaPartnerName={MediaPartnerName}&SubId1={SubId1}&SubId2={SubId2}&SubId3={SubId3}&AdId={AdId}&ActionTrackerId={ActionTrackerId}&ActionId={ActionId}&Amount={Amount}&Currency={Currency}&Payout={Payout}&EventDate={EventDate}&Status={Status}&StatusDetail={StatusDetail}&LandingPageUrl={LandingPageUrl}&SharedId={SharedId}&PromoCode={PromoCode}&RefCustomerCountry={RefCustomerCountry}

❗

AnyTrack Tag required

The AnyTrack Tag must be installed in the <head> section of your website. Learn how to install the AnyTrack Tag.

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Setup Guide

Step 1: Add the Integration to Your AnyTrack Account

1. From your AnyTrack Dashboard, go to Integrations and search for Grammarly.
2. Click Install Integration.
3. Copy the Global Postback URL.

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Step 2: Connect Your Impact Account

Because Grammarly runs on Impact, you add the postback in your Impact account. This single account-level postback covers your Grammarly conversions (and any other Impact offers you promote) — there is no per-offer setup.

1. Navigate to your Impact Account.
2. From your Impact Dashboard, click the cloud icon ☁️ and select Event Notifications.
3. Click the ✏️ edit icon on the right side of the page for Event Notifications.
4. Paste the Postback URL you copied from AnyTrack.
5. Click Save.

📘

When the first conversion is recorded, the integration status in AnyTrack switches to verified.

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Step 3: Review Event Mapping in the Integration

AnyTrack automatically maps Grammarly conversions based on payout value: $0 payout triggers a Lead event, and any positive payout triggers a Purchase event. You can adjust this behavior in the integration settings.

1. In your AnyTrack Dashboard, go to Integrations and open the integration.
2. Scroll to the Event Mapping section.
3. Review the default mapping:
   • $0 payout conversions → Lead
   • Positive payout conversions → Purchase
4. To customize, change the event assignment for either conversion type, or disable Lead tracking if you only want to track paid conversions.
5. Click Save.

Step 4: Configure Ad Platform Event Forwarding

Map the events to the correct events in your ad platforms so they know which actions to optimize for.

1. In AnyTrack Dashboard, go to Tracking Pixels and select a connected ad platform (Facebook, Google, TikTok).
2. Use Conversion Event Mapping to define how Grammarly conversions forward to ad platform events:
   • Purchase → Facebook Purchase
   • Lead → Facebook Lead
3. Click Save.
4. Repeat for each connected ad platform.

Why this matters: Event mapping tells Facebook (or Google/TikTok) to optimize campaigns toward Grammarly commissions, not generic conversions. Without proper mapping, ad platforms won’t receive the signals they need to improve performance.

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Validate Your Integration

Verify tracking is working before running live campaigns. Validation takes about 2 minutes.

Validate Link Tracking

❗

Vanity Links are not trackable

Impact provides multiple link types. All links support dynamic parameter tracking except Vanity Links. Vanity Links embed parameters in the short URL itself, so they can’t accept the subId1 parameter needed for attribution.

✅ Trackable links:

• Standard Link: https://<your-impact-domain>.sjv.io/c/169033/1328754/13053
• Deeplink: https://<your-impact-domain>.sjv.io/c/169033/1328754/13053?u=https%3A%2F%2Fgrammarly.com/

❌ Not trackable:

• Vanity Link: https://<your-impact-domain>.sjv.io/ORdo6P (parameters can’t be appended)

Your exact Grammarly tracking domain appears on the link in your Impact account. Hover over your Grammarly links on your page to see the appended subId1 parameter with the AnyTrack click_id value.

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AutoTag Methods

AutoTag automatically appends subId1 and click_id data to your Grammarly links. Learn more about AutoTag.

• Default (Recommended): AnyTrack automatically identifies and tags Grammarly links found on your website. No configuration required.
• AutoScan: AnyTrack scans links embedded in redirect plugins and tags them. Useful for link cloaking tools.
• Manual tagging:
  • Add tracking group attribute: data-tracking-group="impact" to specific links.
  • Manually append subid: &subId1=--CLICK-ID-- to links outside AutoTag scope.

Use case: If you use a WordPress link management plugin (Pretty Links, ThirstyAffiliates), enable AutoScan so AnyTrack can tag the final destination URL after the redirect.

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Conversion Tracking

To validate conversions, either wait for a real conversion or trigger a test conversion yourself, then inspect the Integration Event Log to confirm the conversion was received and correctly mapped to a Lead or Purchase.

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Advanced Topics

FAQ and Troubleshooting

FAQ was last reviewed on 2026-07-13

How does AnyTrack decide whether a Grammarly conversion is a Lead or a Purchase?

AnyTrack checks the payout value in the Impact postback. If the payout is $0 (free signup, trial, registration), the conversion is recorded as a Lead. If the payout is greater than $0, it is recorded as a Purchase. This happens automatically, no configuration is needed.

Can I disable Lead tracking for Grammarly conversions?

Yes. Open the integration in your AnyTrack Dashboard and go to the Event Mapping section. From there you can disable the Lead event or reassign it to a different event type.

Can I change which event is triggered for zero-payout or paid conversions?

Yes. The Event Mapping section in the integration settings lets you reassign the event type for both zero-payout and positive-payout conversions. For example, you could map zero-payout conversions to a custom event instead of Lead.

My Grammarly conversions are appearing as Leads instead of Purchases, why?

This happens when Impact sends a $0 payout value in the postback. AnyTrack classifies a conversion as Purchase only when the payout is greater than $0. To diagnose: (1) Check the Integration Event Log in AnyTrack to see the raw payout value Impact is sending. (2) In your Impact dashboard, confirm the commission is returning a positive payout for completed sales. (3) If Impact sends $0 for pending or unconfirmed commissions, AnyTrack records them as Lead until a payout is confirmed. If you want all conversions tracked as Purchase regardless of payout value, go to the integration > Event Mapping and reassign the $0 payout event to Purchase.

Can I import past conversions?

No. AnyTrack only tracks conversions from active sessions that originated from your website. Historical Grammarly conversions cannot be retroactively attributed.

Can I track direct linking campaigns?

Yes, but it requires custom setup. Direct linking (ads to the Grammarly link to the merchant) bypasses your website, so standard tracking will not work. See the direct link tracking guide for details.

Can I use a different subid parameter than subId1?

No. The Impact postback requires subId1 specifically. The AnyTrack integration is configured to match this parameter. Using subId2 or other parameters will not work.

How quickly do conversions appear in ad platforms?

Conversions are forwarded to ad platforms within 2-5 seconds of receiving the postback. Most conversions appear in Facebook Ads Manager or Google Ads within 1 minute.

Summary

Grammarly runs on the Impact network, and integrating it with AnyTrack connects your Grammarly commissions to ad campaign performance. AnyTrack automatically classifies conversions as Lead or Purchase based on payout value, so both zero-value and paid conversions are recovered without manual setup. Server-side tracking recovers every conversion, even when browsers block Tracking Tags. Conversion API forwarding gives ad platforms the revenue signals they need to optimize toward your most profitable Grammarly campaigns.

What you accomplish with this integration:

• Track both free signups (Lead) and paid commissions (Purchase) from Grammarly automatically
• Customize or disable event mapping directly in the integration settings
• Track 20-30% more conversions by bypassing browser restrictions
• Optimize Facebook and Google Ads toward commission value, not just clicks
• See true ROAS by connecting ad spend to affiliate revenue