Funnel Page Tracking

This guide covers how to track a common sales funnel on WordPress and Elementor: a VSL landing page, a booking page, and Calendly scheduling. Each step is tracked automatically once the AnyTrack Tag and Calendly integration are configured.

📘

AnyTrack Tag on WordPress

The easiest way to load the AnyTrack Tag across your entire WordPress site is to install the AnyTrack Affiliate Link Manager plugin. It works with any WordPress setup including Elementor. See all WordPress installation options.

How Funnel Tracking Works

A typical sales funnel on WordPress and Elementor looks like this:

1. VSL or Landing Page — The visitor watches your video or reads your offer.
2. Book a Call Page — The visitor clicks through to a page with your Calendly link or embed.
3. Calendly Scheduling — The visitor books a meeting directly in Calendly.

AnyTrack tracks each of these steps automatically once the Tag and Calendly integration are set up. There is no need to add custom code to individual pages or build "thank you" pages for confirmation.

❗

No "thank you" page needed

AnyTrack receives Calendly booking data directly from the Calendly API via server-side tracking. This is more reliable than page-based tracking because it works even if the visitor closes the browser, navigates away, or books from a different device.

Step 1: Verify the AnyTrack Tag Is Loaded

If you installed the AnyTrack Affiliate Link Manager plugin or added the Tag via Elementor Custom Code, the Tag is already running on every page of your site. Page views are tracked automatically — no extra configuration needed.

To confirm the Tag is active, open any page on your site and launch the AnyTrack Pixel Helper Chrome extension. You should see the Tag detected with a green status.

Step 2: Connect Calendly in AnyTrack

If you have not connected Calendly yet, follow these steps:

1. Go to the Integration Catalog and click Install on the Calendly card.
2. In your Calendly account, generate a Personal Access Token and copy it.
3. Paste the token in AnyTrack and click Connect.

AnyTrack automatically creates a webhook with Calendly. When a visitor books a meeting, Calendly sends the booking data to AnyTrack in real time.

For the full setup guide, see Calendly Integration.

Step 3: Check That Calendly Links Are AutoTagged

AnyTrack automatically identifies Calendly links on your pages and appends tracking parameters (sfid and click_id) so that bookings can be attributed back to the original visitor session.

This works whether your Calendly link is a direct URL, a button, or an embedded scheduling widget. If you embed Calendly using an iframe, add the tracking group attribute to ensure proper AutoTagging:

<iframe src="https://calendly.com/your-account/meeting"
  data-tracking-group="calendly"
  width="100%" height="1200" style="border:none;">
</iframe>

Learn more about AutoTag and Tracking Groups.

Step 4: Optional — Add a ViewContent Event

Page views are tracked automatically, but if you want to send a specific ViewContent event to your ad platforms (for example, to create a custom audience of people who viewed your VSL page), you can add a small code snippet to that page.

In your WordPress dashboard, go to Elementor > Custom Code, create a new snippet, and set the display condition to the specific page:

<script>
  AnyTrack('trigger', 'ViewContent', {
    label: 'VSL Page'
  });
</script>

This is optional. Use it only if you need ad platforms to receive a named conversion event beyond the automatic PageView.

For more on custom events, see Custom Event Tracking.

Validate Your Setup

Page views and outbound clicks

1. Open your VSL or landing page in the browser.
2. Launch the AnyTrack Pixel Helper Chrome extension.
3. Confirm the Tag is detected and a PageView event has fired.
4. Click your Calendly link on the booking page and confirm an OutboundClick event appears in the Pixel Helper.

Calendly bookings

1. Complete a test booking through your Calendly scheduling page.
2. In your AnyTrack dashboard, go to the Integration Event Log for Calendly.
3. Confirm that a Lead event (or your custom event name) appears with the correct click_id and visitor data.

📘

Event name mapping

By default, AnyTrack maps Calendly bookings to the Lead event. You can change this in the Calendly integration settings under Event Mapping. If you use a custom name, update the corresponding event mapping on your ad platform integrations.