SamCart Troubleshooting Checklist

SamCart + AnyTrack Integration Setup Verification Checklist

Systematically verify your integration to identify tracking issues. Focus on the critical checkpoints that actually impact functionality.

Quick Diagnostic Tests

  • Not seeing conversions?
    β†’ Check AnyTrack integration log first - if empty, webhook isn't configured β†’ Return to the setup guide and complete the instructions.
  • Conversions tracked in anytrack but not reaching ad platforms?
    β†’ Verify ad platform connections in AnyTrack are authenticated and Conversion API is enabled.
  • Wrong revenue amounts?
    β†’ Confirm webhook is sending complete order data including upsells. You should see a list of items in the event log.

Prerequisites βœ“

  • AnyTrack Personal Plan or higher active
  • Admin access to both AnyTrack and SamCart accounts

Core Integration Status βœ“

  • AnyTrack tag loads on all pages (check browser dev tools β†’ Network tab on SamCart pages AND any external landing pages)
  • Webhook receiving data (check AnyTrack integration log for recent events)
  • atclid parameter appears in SamCart URLs when navigating from external pages

SamCart Configuration Audit βœ“

Tag Installation

  • Tag in correct location: SamCart β†’ Account Settings β†’ Tracking & Pixels β†’ <head> field
  • "Enable Pixel Firing Before Redirecting" is ON
  • Content URL parameter includes atclid
  • Custom parameter atclid created and added to all products and upsells

Webhook Setup

  • Webhook rule configured: Global β†’ Send Notify URL for POST β†’ Order Completed
  • Exact webhook URL provided by Anytrack for the Samcart integration
  • Samcart via Zapier you have follow exactly the provided instructions

Event Firing Verification βœ“

Test with a real purchase flow:

  • PageView fires on landing page visits
  • OutboundClick fires when clicking from external page to SamCart
  • InitiateCheckout fires when checkout page loads
  • AddPaymentInfo fires when payment details entered
  • Purchase event appears in AnyTrack log within 5 minutes of completion (includes upsells in total order value)

Configuration Conflicts βœ“

  • No duplicate pixels in SamCart (Facebook, Google, TikTok pixels removed)
  • Client-side tracking disabled (if account connected before May 2025)
  • Slide checkout enabled in AnyTrack (if using SamCart slide checkout feature)

Multi-Page Funnel Check βœ“

Only if your funnel includes pages outside SamCart:

  • External landing pages have AnyTrack tag installed and links to samcart checkout pages include the utm_content=0asd8...aduh parameter appended.
  • Click IDs pass through entire funnel chain to SamCart

Data Flow Validation βœ“

Use external platforms to verify conversions are being tracked and sent according to your tracking plan.

  • Facebook Event Manager conversions appears within 20 minutes (via Conversion API only)
  • GA4 Debugging conversions appears in real time
  • Attribution data matches between AnyTrack and ad accounts (Ad platforms have attribution delays, check after 24 hours)
  • Revenue values: In AnyTrack, campaign report verify the values sync correctly with actual order amounts.