Link Tracking

AnyTrack tracks every outbound link click automatically. When a visitor clicks an affiliate link, product link, or external checkout URL, AnyTrack generates a unique Click ID that connects the click to any downstream conversion — even when the conversion happens on a third-party site.

Link tracking captures the moment users leave your site and ensures conversions on affiliate networks, partner sites, and external payments attribute back to the correct ad.

How Link Tracking Works

The AnyTrack Tracking Tag monitors all links on your page. When a visitor clicks an outbound link:

1. AnyTrack fires an OutboundClick event
2. The event is forwarded to all connected ad platforms via Conversion API
3. AutoTag appends the correct SubID parameter for the destination platform
4. The Click ID travels with the visitor, enabling server-side conversion matching

No code changes needed — install the Tracking Tag and link tracking runs automatically.

Redirectless Tracking

Traditional affiliate tracking uses redirect URLs that get flagged by Facebook and Google as cloaking. Redirectless tracking eliminates redirects entirely — visitors go straight from your landing page to the offer, while AnyTrack captures full attribution data client-side.

This eliminates click loss from browser blocking, keeps ads compliant, and maintains accurate attribution.

Link Attributes

Add data attributes to your links to pass event data (payout, brand, label) to your analytics and Conversion APIs:

<a href="https://example.com/offer"
   data-payout="2.1"
   data-brand="nike"
   data-label="hero-button"
   data-tracking-group="impact">
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</a>

Server-Side Conversions

Link tracking is the foundation for server-side tracking. When the Click ID travels with the visitor to an affiliate network or external checkout, the platform can return it via webhook or postback — connecting the offline conversion back to the original ad click.