Link tracking

Link tracking is a crucial aspect of digital marketing, enabling marketers to measure the effectiveness of their campaigns and optimize their strategies. AnyTrack has revolutionized this process with its unique features, including AutoTrack, AutoTag, and the innovative "redirectless" tracking method. This article will explore how AnyTrack enhances link tracking and why it's an essential tool for marketers.

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TL;DR: How to track affiliate links

Let's say the affiliate network you want to integrate is not part of the catalog, and your affiliate link looks like https://example.com?oid=777&aff_id=789.

1. Find out what the affiliate network's subid parameter is. For example: subid1
2. Edt your link and append the following query string to the offer link subid=--CLICK-ID--
3. Your link looks like: https://example.com?oid=777&aff_id=789&subid1=--CLICK-ID--
4. Now save your page and hover on the link to see the --CLICK-ID-- token Automagically substituted with the AnyTrack Click ID

✅ You can hover on this demo link to see how it looks at run time.

https://example.com/?oid=777&aff_id=789&subid1=w23xvjXjemr59B86QJ8mVAXUCip6IcHBm9

What is Link Tracking?

Link tracking involves monitoring the activities associated with your website's links, such as clicks and conversions. This data provides valuable insights into your audience's behavior and the performance of your marketing campaigns. However, traditional link tracking methods often involve complex setups and may not provide the most accurate data.

How Does AnyTrack Enhance Link Tracking?

AnyTrack has transformed link tracking with its unique features, making it more efficient, accurate, and user-friendly.

AutoTrack

AutoTrack is a feature that automatically sends "onsite" tracked events to your analytics and pixels. This means that you don't need to modify, update, code or do anything beside adding the Anytrack tag to your site. This feature provides you with a comprehensive view of your site's performance and eliminates the need for manual tracking.

AutoTag

AutoTag is another innovative feature of AnyTrack that appends subid and click_id to your product links, according to each link's requirement. This ensures that every click on your site can be accurately tracked back to its source, providing you with valuable insights into which of your marketing efforts are most effective.

Redirectless Tracking

One of the standout features of AnyTrack's link tracking capabilities is the Redirectless tracking method. This method allows marketers to track and measure campaign traffic and website link clicks without adding any redirect URLs. This not only simplifies the tracking process but also reduces click loss, improves conversion rates, and enhances compliance with premium ad networks.

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Enabling Server Side Conversions with AnyTrack

A significant advantage of AnyTrack's link tracking method is its ability to enable Understanding Server-Side Tracking, also known as Offline Conversions. This feature is particularly beneficial for marketers who want to track conversions that occur outside of the online environment, such as phone calls, in-store purchases, or other offline interactions.

The Importance of Link Tracking with AnyTrack

Link tracking with AnyTrack offers numerous benefits for marketers:

1. Efficiency: With features like AutoTrack and AutoTag, AnyTrack automates the tracking process, saving you time and effort.

2. Accuracy: AnyTrack's advanced tracking methods ensure that your data is accurate and reliable, helping you make informed decisions.

3. Improved Performance: By reducing click loss and improving conversion rates, AnyTrack helps you optimize your marketing efforts and achieve better results.

4. Compliance: AnyTrack's redirectless tracking method enhances compliance with premium ad networks, which often disallow redirect URLs of any kind.

In conclusion, link tracking is a powerful tool for marketers, and AnyTrack's unique features make it even more effective. By automating the tracking process, providing accurate data, and offering innovative features like redirectless tracking, AnyTrack can help you optimize your marketing efforts and achieve better results.