Reddit UTM Parameters

Why UTM Parameters Matter for Reddit Ads

Reddit Ads doesn't have a direct conversion API integration with AnyTrack. Instead, you track campaign performance using UTM parameters appended to your ads. UTM parameters embed campaign details into your URLs, allowing AnyTrack to identify which Reddit campaign, ad group, or specific ad drove traffic to your website and generated conversions. Without UTM parameters, all Reddit traffic looks the same in your reports.

Track conversions originating from your Reddit campaigns and build custom audiences from traffic and conversions coming from Reddit Ads.

About Reddit Ads

Reddit advertising helps brands reach their desired communities through targeted and promoted posts that engage users with native content.

Reddit UTM Parameters Template

`utm_source`=reddit&`utm_medium`=cpc&`utm_campaign`={{CAMPAIGN_ID}}_{{ADGROUP_NAME}}_{{AD_NAME}}&`utm_content`={{ADGROUP_NAME}}_{{AD_NAME}}&utm_id={{CAMPAIGN_ID}}&adgroup_id={{ADGROUP_ID}}&ad_id={{AD_ID}}&`utm_term`={{AD_NAME}}&adgroup_name={{ADGROUP_NAME}}&ad_name={{AD_NAME}}&rdt_cid={{CLICK_ID}}

Append the template to your ad in Reddit's campaign setup.

View Campaign Performance

In AnyTrack

Campaign Reports include all traffic and campaign data from your Reddit Ads, broken down by campaigns, ad groups, ads, and keywords.

In Google Analytics

All UTM parameters track and attribute campaign data and conversions in your campaigns and acquisition reports.

Create Custom Audiences with Reddit Campaign Data

Build custom audiences across your ad platforms using rules based on UTM parameters and events. For example, create an audience of users who came from Reddit, submitted a form, but did not make a purchase.