Reddit Ads

Learn how to set up a Reddit UTM tracking template to measure ROI and improve your conversion tracking with

Reddit Ads is not yet integrated with AnyTrack, but you can still track any conversion originating from your Reddit campaigns, and build custom audiences from traffic and conversions coming from Reddit Ads.

About Reddit

Reddit advertising makes it easier for brands to reach their desired communities or subreddits through targeted and promoted posts that engage users in a way familiar to them.

The Reddit UTM Tracking Template


When creating an ad, you can append the template to your ad

We will soon be adding a method to trigger their conversion pixel from our server-side integration. Stay tuned!

Where will you see your campaign performances?

Thanks to the The UTM Parameters template, you will be able to see your campaign reports in both AnyTrack, Google Analytics, and naturally in Reddit.

  • In AnyTrack

    The AnyTrack Campaign Reports will include all traffic and campaign data from your Reddit Ads. The reports are broken down by campaigns, adset/adgroup, ads and keywords.
  • In Google Analytics

    All UTM parameters will be used to track and attribute campaign data and conversions which are reported in your campaigns and acquisition reports.