Reddit UTM Parameters

Reddit Ads is not yet integrated with AnyTrack, but you can still track any conversion originating from your Reddit campaigns, and build custom audiences from traffic and conversions coming from Reddit Ads.

About Reddit Ads

Reddit advertising makes it easier for brands to reach their desired communities or subreddits through targeted and promoted posts that engage users in a way familiar to them.

The Reddit UTM parameters Template

utm_source=reddit&utm_medium=cpc&utm_campaign={{CAMPAIGN_ID}}_{{ADGROUP_NAME}}_{{AD_NAME}}&utm_content={{ADGROUP_NAME}}_{{AD_NAME}}&utm_id={{CAMPAIGN_ID}}&adgroup_id={{ADGROUP_ID}}&ad_id={{AD_ID}}&utm_term={{AD_NAME}}&adgroup_name={{ADGROUP_NAME}}&ad_name={{AD_NAME}}&rdt_cid={{CLICK_ID}}

When creating an ad, you can append the template to your ad

We will soon be adding a method to trigger their conversion pixel from our server-side integration. Stay tuned!

How to leverage Reddit campaigns to lift your cross networks performances?

Reddit UTM parameters:

Thanks to the The UTM Parameters template, you will be able to see your campaign reports in both AnyTrack, Google Analytics, and naturally in Reddit.

In AnyTrack

The AnyTrack Campaign Reports will include all traffic and campaign data from your Reddit Ads. The reports are broken down by campaigns, adset/adgroup, ads and keywords.

In Google Analytics

All UTM parameters will be used to track and attribute campaign data and conversions which are reported in your campaigns and acquisition reports.

What you can do with Reddit Campaign data?

You can create custom audiences across your ad platforms using rules based on utm parameters and events.

ex: Create an audience based on users who came from Reddit, and submitted a form but did not make a purchase.