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EverFlow Integration

Set up AnyTrack's EverFlow integration to automatically track affiliate conversions and optimize your campaigns with real-time data.

What is the EverFlow Integration?

The EverFlow integration connects your affiliate marketing campaigns with AnyTrack's conversion tracking system. This integration automatically captures visitor data, tracks affiliate link clicks, and records conversions from EverFlow-powered affiliate networks.

EverFlow-Powered Networks Include:


Why Use This Integration?

Track Every Conversion
Get complete visibility into your affiliate performance with real-time conversion data from EverFlow to AnyTrack.

Optimize Ad Campaigns
Feed accurate conversion data to Google Ads, Facebook Ads, and TikTok Ads for automatic campaign optimization.

Maximize ROI
Make data-driven decisions with detailed attribution reports showing which traffic sources generate the most valuable conversions.

How AnyTrack Works with EverFlow

AnyTrack captures traffic source data and first party data when someone lands on your website. When visitors click your EverFlow affiliate links, AnyTrack passes `click_id` parameter to affiliate links. When visitors convert on the merchant's website, EverFlow sends conversion data back to AnyTrack in real-time. AnyTrack processes the conversion and sends it to your ad platforms (Google Ads, Facebook Ads, TikTok Ads) for campaign optimization.

Integration Details

SettingValuePurpose
Tracking GroupeverflowActivates automatic link tagging for EverFlow links
Subid Parametersub5Passes the unique click identifier to track conversions back to the original click
MethodPostback URLReal-time data connection between EverFlow and AnyTrack

📘

About EverFlow Networks

EverFlow is affiliate tracking software used by multiple affiliate networks. Any network running on EverFlow uses the same tracking technology and can be tracked with this integration using the everflow tracking group.

Tracked Events

EventWhen It TriggersData Source
OutboundClickVisitor clicks an EverFlow offer linkAnyTrack tracking tag
LeadFree registration completed on offerDirect API from EverFlow
PurchaseCommission generated from user activityDirect API from EverFlow

❗️

Prerequisites

Before setting up EverFlow, ensure you have:

  • AnyTrack tracking tag installed in your website's <head> section (Installation Guide)
  • Active affiliate account with an EverFlow-powered network
  • Access to your affiliate dashboard to configure postback URLs

Setup Instructions

Step 1: Install the Integration

  1. Go to your AnyTrack Integration Catalog
  2. Search for "EverFlow"
  3. Click the EverFlow card
  4. Click Install

Step 2: Configure Postback URL in EverFlow

To connect your EverFlow account to AnyTrack:

  1. Copy the postback URL from your AnyTrack integration settings
  2. Log into your EverFlow affiliate dashboard
  3. Navigate to Postback Settings or Tracking section
  4. Configure the postback:
    • Status: Active
    • Type: Conversion
    • Postback Level: Global
    • Delivery Method: Postback
  5. Paste the postback URL in the URL field
  6. Click Add or Save
### **Postback URL Format**

The postback URL is pre-configured with all required EverFlow parameters. Don't modify the URL structure - copy it exactly as provided by AnyTrack.

Example Postback URL:

https://t1.anytrack.io/hBtoE3hN/collect/everflow-test?sub1={sub1}&sub2={sub2}&sub3={sub3}&sub4={sub4}&sub5={sub5}&transaction_id={transaction_id}&event_name={event_name}&event_id={event_id}&timestamp={timestamp}&datetime={datetime}&affiliate_id={affiliate_id}&affiliate_name={affiliate_name}&source_id={source_id}&offer_id={offer_id}&offer_name={offer_name}&offer_currency={offer_currency}&payout_amount={payout_amount}&amount={amount}&revenue_amount={revenue_amount}&advertiser_id={advertiser_id}&advertiser_name={advertiser_name}

Step 3: Configure Event Mapping (Optional)

Event Mapping allows you to define which events to track and map them to conversion events sent to your ad platforms.

  1. Go to your EverFlow integration settings in AnyTrack
  2. Click Event Mapping
  3. Map EverFlow events to ad platform events (e.g., map "Lead" to "Lead", "Purchase" to "Purchase")
  4. Save your mappings

Validate Your Setup

Check Link Tracking

Your affiliate links need proper tracking data tags. AnyTrack handles this automatically through AutoTag.

AutoTag Methods:

  • Automatic (Recommended): AnyTrack finds and tags EverFlow links automatically
  • AutoScan: Works with redirect plugins by scanning and tagging embedded links
  • Manual: Add tracking attributes using data-tracking-group="everflow" or append &sub5=--CLICK-ID-- to links

Manual Link Example:

<a href="https://example.foo/goto/everflow-offer" data-tracking-group="everflow">
  EverFlow Offer
</a>

{<a href="https://example.foo/goto/everflow-offer" data-tracking-group="everflow">Hover to see the AnyTrack click_id added automatically</a>}

Verify Link Tagging:

  1. Add an EverFlow affiliate link to your website
  2. Hover over the link or inspect it in browser developer tools
  3. Confirm the sub5=[click_id] parameter is added automatically

❗️

Custom Subid Parameters

Some EverFlow networks use different subid parameters like subid5 or subid1. If your network uses a custom parameter, manually update links with the AnyTrack click ID token: &subid5=--CLICK-ID--

Verify Conversions

Check your conversion tracking by either:

  • Waiting for a natural conversion
  • Creating a test conversion yourself

Then inspect the conversion logs in your AnyTrack dashboard to confirm data flows correctly.

Check Sub5 Reports in EverFlow:

  1. Log into your EverFlow affiliate dashboard
  2. Navigate to Reports → Sub5 Report
  3. Verify click IDs appear in the sub5 column (e.g., XZ4vHGkJhOjhOJfybPTUzyCl3CkcGA0xuc)
Sub5 reports in EverFlow show the click IDs

❗️

Important

If you send traffic to EverFlow from websites without the AnyTrack tag, the sub5 parameter will not be passed, and conversions cannot be tracked.

Sample Conversion Data:

{
  "affiliate_id": "1762",
  "device_type": "Mobile",
  "datetime": "2023-05-22 02:35:25",
  "geo_country_name": "United States",
  "payout_amount": "50.0",
  "transaction_id": "a4096060a2654bd2a3ca3c4f59e1c3a7",
  "offer_name": "Buzz Blast Pro - Network - Digital MVMT",
  "geo_region_name": "California",
  "event_name": null,
  "device_platform": "iOS",
  "sub5": "XZ4vHGkJhOjhOJfybPTUzyCl3CkcGA0xuc",
  "offer_currency": "USD"
}

What to Expect After Setup

Timeline

Real-Time Tracking:

  • Immediate: Link clicks appear as OutboundClick events in AnyTrack (visible within seconds)
  • Real-time conversions: Conversion data flows from EverFlow to AnyTrack and then to your connected ad platforms in real-time
  • Validation timeframe: Depending on your traffic volume, you can validate the integration within minutes to hours (not days)
### **Quick Validation Tip**

For instant validation, connect Google Analytics 4 and use the Debug View to see events flowing in real-time as you test clicks and conversions.

Where to Check

  1. Link tracking: Use the AnyTrack Pixel Helper extension on your website
  2. Conversions: Check the Conversion Event Log in your AnyTrack dashboard
  3. Attribution: View Campaign Reports in your dashboard
  4. Real-time validation: Connect Google Analytics 4 and use Debug View to see events in real-time

If You Don't See Data

If conversions don't appear within a few hours of active traffic:

  1. Review the Conversion Event Log for errors
  2. Verify the sub5 parameter appears in your EverFlow sub5 reports
  3. Follow troubleshooting steps below

Common Questions

<FaqAccordion
title="Common Questions"
icon="fa-duotone fa-circle-question"
items={[
{
question: "Can I integrate an EverFlow-based affiliate network with this integration?",
answer: "Yes! Simply install the EverFlow integration from the Integration Catalog in AnyTrack. This automatically generates the postback URL needed for tracking any EverFlow-powered affiliate network, including GiddyUp and others."
},
{
question: "Can I import past conversions?",
answer: "No. AnyTrack only tracks conversions that happen after a visitor clicks through your website with the tracking tag installed. Past conversions cannot be imported because they lack the required click_id to connect them to traffic sources."
},
{
question: "Can I track direct linking campaigns?",
answer: "Yes, but this requires a custom setup. Direct linking to EverFlow offers (without a landing page) needs special configuration. See our direct linking guide for details."
},
{
question: "Can I use a different subid parameter?",
answer: "The standard EverFlow integration uses sub5. However, some networks use custom parameters like subid5 or subid1. If your network uses a different parameter, you'll need to manually append it to your links using the --CLICK-ID-- token (e.g., &subid5=--CLICK-ID--)."
},
{
question: "What if conversions don't have a click_id?",
answer: "Conversions without a click_id cannot be tracked. The click_id connects the conversion back to the original website visit and traffic source. Without it, AnyTrack cannot attribute the conversion correctly. Learn more about click IDs"
},
{
question: "Can I change the conversion event names?",
answer: "Yes! Use Event Mapping in the integration settings to map EverFlow events to different event names sent to your ad platforms. For example, you can map "Purchase" to "Lead" for lead generation campaigns."
}
]}
/>

Troubleshooting

Step 1: Verify Your Basic Setup

Check Tracking Tag Installation

  1. Install the AnyTrack Pixel Helper Chrome Extension
  2. Visit your website
  3. Verify the extension icon turns blue (indicating AnyTrack tag is detected)
  4. If the icon doesn't turn blue, review tag installation

Verify Postback URL is Valid

  1. Go to your AnyTrack integration settings for EverFlow
  2. Check for error messages in the integration status
  3. If you see errors:
    • Log into your EverFlow affiliate dashboard
    • Verify postback URL is correctly configured
    • Ensure postback status is set to "Active"
    • Update the postback URL if needed
    • Click Save

Step 2: Not Getting Any Conversions?

Check Your Integration Settings

  • Verify the postback URL is set and active in your EverFlow dashboard
  • Confirm you're using the correct AutoTag parameter (sub5 or your network's custom parameter)
  • Check the sub5 report to ensure click IDs are being passed

Check Your Link Tagging

  • Verify links aren't hidden behind JavaScript or double redirects
  • Ensure links use standard <a> HTML elements
  • Try adding the tracking group manually: data-tracking-group="everflow"

Step 3: Conversions Show Errors?

Most Common Issue: Missing Click ID
This happens when AutoTag couldn't add the click_id to your affiliate links.

Solutions:

  • Check if links are behind JavaScript or complex redirects
  • Verify links are in standard HTML format
  • Manually add tracking group attributes to links
  • Ensure your offers only get traffic from pages with the AnyTrack tag installed
  • Wait for new traffic if you just installed AnyTrack (old traffic wasn't tracked)

Conversions Not Validated?

  • Compare your postback URL with AnyTrack's pre-defined postback URL
  • Copy the Event Reference from your Conversion Event Log and contact support
### **Before Contacting Support**

Check the Conversion Event Log to identify specific errors. When contacting support, include:

  • Event Reference ID from any errors
  • Screenshot of your link's HTML code
  • Screenshot of EverFlow postback settings
  • Your affiliate ID

Related Resources

Essential Setup Guides

EverFlow Network Guides

Monitoring & Troubleshooting

Advanced Setups

Updated 3 days ago