Facebook Custom Conversions

Track and map custom conversions specific to your business in AnyTrack and Facebook. Use custom conversions to track business-specific goals with your own naming convention instead of standard events.

From Facebook Business Website:

Custom conversions let you create rules for events. When you create these rules, you can measure more specific customer actions. For example, you can filter all purchases to measure just purchases of women’s shoes over $40. Then use your custom conversions to optimize your ad delivery and reach people who are most likely to take the actions you care about.

Read more in the Facebook custom conversions guide.

Create custom conversions directly from your AnyTrack dashboard without code, using the most accurate data points available in the Conversion API.

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Custom conversions are sent to Facebook through the Conversion API, which requires a Starter plan or higher.

Set Up a Custom Conversion

1. Send a custom conversion event to AnyTrack via webhook or JavaScript snippet
2. Go to the Meta Pixel Settings in AnyTrack and scroll to Event Mapping
3. Select the custom event from the left column (AnyTrack Tracked Events)
4. Type the conversion name you want to send to Facebook on the right side
5. Click SAVE, then click Setup Conversions
6. Select the Ad Account and Event Type in the window that opens
7. Click SETUP

Using Custom Conversions

• Improve reporting with your own data
• Create custom audiences and lookalike audiences
• Optimize campaigns based on custom conversion goals

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