Reddit Integration

Reddit Integration Overview

The AnyTrack + Reddit integration enables you to automatically track, attribute, and optimize your Reddit Ads campaigns. By connecting Reddit Ads to AnyTrack, you can send real-time conversion data back to Reddit, improving campaign optimization and ROAS through the Reddit Conversions API (CAPI).

Benefits of Integrating Reddit with AnyTrack

🔄 Seamless Conversion Sync — Automatically send conversions from AnyTrack to Reddit Ads via the Conversions API.
🎯 Improved Attribution — Track the full customer journey across touchpoints.
📈 Better Ad Optimization — Feed Reddit’s algorithm with first-party conversion data for smarter bidding.
🔒 Compliant Tracking — Cookieless and GDPR-friendly tracking solution.

How to Connect Reddit with AnyTrack

Follow these steps to integrate your Reddit Ads account with AnyTrack:

Step 1: Access Your AnyTrack Dashboard

Log in to your AnyTrack account.
Navigate to the Integrations section.
Select Reddit Ads from the available integrations.

Step 2: Connect Reddit Ads

Click Connect Reddit Account.
A Reddit OAuth window will open — log into your Reddit Ads Manager.
Grant AnyTrack permission to access your Reddit Ads account.

✅ Once connected, AnyTrack will automatically import your Reddit Ad Accounts and associated Pixels.

Step 3: Map Conversion Events

Go to your AnyTrack Pixel configuration.
Define which conversion events (e.g., Purchase, Lead, Signup) should be sent to Reddit.
Match each event to the corresponding Reddit Standard Event using the AnyTrack event mapping tool.

💡
Tip:
You can use AnyTrack’s Auto-Tracking feature to capture and forward events automatically, without adding extra code.

Step 4: Verify Conversion Data

To confirm your integration is active:

Launch a test conversion (e.g., submit a form or make a test purchase).
Check your AnyTrack dashboard to ensure the conversion is recorded.
Open Reddit Ads Manager → Events Manager to verify the event received through the Conversions API.

If the event appears with a green “Active” status, your integration is complete!

Troubleshooting Tips

⚠️ No conversions appearing?
- Check that your Reddit Pixel is correctly linked in AnyTrack.
- Ensure Reddit’s CAPI token hasn’t expired.
- Verify that your domain is tracked with the correct AnyTrack script.
🧠 Duplicate conversions?
- Disable any manual pixel firing in your site code to avoid double-counting.
🕵️ Event mismatch warning in Reddit?
- Recheck your event mapping and ensure consistent naming between AnyTrack and Reddit.

Common Use Cases

Track Reddit ads promoting affiliate offers, lead forms, or ecommerce stores.
Attribute cross-channel conversions (e.g., Reddit → landing page → checkout).
Send server-side conversions to Reddit for better signal reliability.

Integration Summary

Feature	Description
Integration Type	Native API (CAPI)
Connection Method	OAuth 2.0
Events Supported	ViewContent, Lead, Purchase, Signup, Custom
Tracking Mode	Client + Server-side
Auto Event Tracking	✅ Yes
Multi-Domain Support	✅ Yes

FAQ

Q: Does Reddit Ads support postback tracking via AnyTrack?

Yes. AnyTrack can send conversions to Reddit Ads using both client-side and API-based tracking.

Q: Can I use AnyTrack without adding Reddit’s pixel code manually?

Yes — AnyTrack handles pixel firing automatically once the integration is connected.

Q: How often are conversions synced to Reddit?

Conversions are sent in near real-time (within a few seconds of being tracked by AnyTrack).