JVZoo Integration

What the JVZoo Setup Does

JVZoo sends two events to AnyTrack through server-to-server (S2S) postbacks: an InitiateCheckout when your visitor opens the JVZoo checkout page, and a Purchase for each sale. AnyTrack attributes each event to the ad click and the traffic source of the visit that started on your website.

JVZoo is not in the Integration Catalog. You connect it with a Postback URL integration (a Custom Integration). Custom integrations are available on the Personal plan and higher (plan comparison).

AnyTrack sends these events to your ad platforms through the Conversion API. The Free plan does not include the Conversion API.

Before you begin

• You have an AnyTrack account on the Personal plan or higher, with a Property for your website
• You have a JVZoo affiliate account
• The AnyTrack Tag is installed on the pages that hold your JVZoo affiliate links

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AnyTrack Tag required

The JVZoo setup only works when the AnyTrack Tracking Tag is installed in the head section of your website, funnel, or landing pages. Learn how to Install the AnyTrack Tag on your website.

How the Integration Works

1. Session: A visitor clicks your ad and lands on your website. The AnyTrack Tag records the traffic source and creates a Click ID.
2. Click ID handoff: The visitor clicks your JVZoo affiliate link. AutoTag replaces the --CLICK-ID-- token in the sub_id5 parameter with the Click ID.
3. Postbacks: The visitor opens the JVZoo checkout page, then buys. At each step, JVZoo calls the AnyTrack postback URL and puts the Click ID in the {sub_id5} placeholder.
4. Attribution: AnyTrack matches the Click ID to the visit and records the event that the postback names in event_name.

Events

Event	JVZoo postback type	When JVZoo sends it	Value
InitiateCheckout	Initiated	The visitor opens the JVZoo checkout page.	None. JVZoo sends no transaction data with this type.
Purchase	Purchase	The sale is complete.	Your commission, from {affiliate_amount}.

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Event names are case-sensitive

AnyTrack keeps the case of event_name. Send Purchase and InitiateCheckout exactly as written. For example, event_name=purchase records a custom event named purchase, not a Purchase.

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Use sub_id5, not tid

The JVZoo tid accepts up to 24 lowercase letters and numbers. The AnyTrack Click ID has 34 characters in mixed case (AnyTrack Identifiers). JVZoo sends long click IDs in the Sub IDs, {sub_id1} to {sub_id5}, which accept up to 512 characters.

Set Up JVZoo

Step 1: Tag Your JVZoo Affiliate Links

Add sub_id5=--CLICK-ID-- to each JVZoo affiliate link on your website:

https://www.jvzoo.com/c/<affiliate-id>/<product-id>/?sub_id5=--CLICK-ID--

If the link already has a ?, add &sub_id5=--CLICK-ID-- to the end of the link.

sub_id5 keeps tid and sub_id1 to sub_id4 free for your own tracking.

Step 2: Create a Custom Integration in AnyTrack

1. In your AnyTrack dashboard, open the Integration Catalog.
2. Search for Custom Integration and click Install.
3. In Name, type JVZoo.
4. Fill in the placeholders with the JVZoo values in this table.
5. Click Save. AnyTrack shows the postback URL of the integration.

AnyTrack field	JVZoo placeholder
Sub ID/Click ID Placeholder	{sub_id5}
Commission/Payout Placeholder	{affiliate_amount}
Transaction ID Placeholder	{transaction_id}
Product/Brand Name	{product_name}

Step 3: Build the Two Postback URLs

Both postbacks use the same AnyTrack postback URL. Only the parameters are different.

Purchase postback URL. Copy the postback URL from AnyTrack. Keep all its parameters. Add these parameters to the end of the URL:

&currency={currency}&event_name=Purchase&email={customer_email}&full_name={customer_name}&country={customer_country}

The complete Purchase postback URL has this format. Use the URL from your AnyTrack account, not this example:

https://t1.anytrack.io/xxxxxxxx/collect/jvzoo?click_id={sub_id5}&commission={affiliate_amount}&transaction_id={transaction_id}&brand_name={product_name}&currency={currency}&event_name=Purchase&email={customer_email}&full_name={customer_name}&country={customer_country}

Parameter	JVZoo placeholder	What AnyTrack does with it
click_id	{sub_id5}	Matches the sale to the visit.
commission	{affiliate_amount}	Uses your commission as the conversion value.
transaction_id	{transaction_id}	Uses it as the transaction ID.
brand_name	{product_name}	Records the product name.
currency	{currency}	Sets the currency of the value.
event_name	Purchase (fixed value)	Records a Purchase.
email, full_name, country	{customer_email}, {customer_name}, {customer_country}	Adds the buyer data to the conversion.

The buyer data helps ad platforms match the sale to a user. See Event Attributes. The full parameter list is in Custom Integration Parameters.

Initiated postback URL. Copy the part of the AnyTrack postback URL before the ?. Add these parameters:

?click_id={sub_id5}&event_name=InitiateCheckout&country={country}

The complete Initiated postback URL has this format:

https://t1.anytrack.io/xxxxxxxx/collect/jvzoo?click_id={sub_id5}&event_name=InitiateCheckout&country={country}

The Initiated type has no transaction placeholders. Do not add {affiliate_amount}, {transaction_id}, or {currency} to this URL. {country} is the country code of the visitor.

Step 4: Add the Two Postbacks in JVZoo

Add the Purchase postback first.

1. Log in to JVZoo.
2. Click My Account > Account Details.
3. Scroll down to Affiliate Settings.
4. Click Manage S2S Postbacks.
5. Click Add New Postback.
6. In Name, type AnyTrack - Purchase.
7. In Type, select Purchase.
8. In Postback URL, paste the Purchase postback URL from Step 3.
9. Set Status to Active.
10. In Product Scope, select All Products.
11. Save the postback.

Then add the Initiated postback:

1. In Manage S2S Postbacks, click Add New Postback.
2. In Name, type AnyTrack - InitiateCheckout.
3. In Type, select Initiated.
4. In Postback URL, paste the Initiated postback URL from Step 3.
5. Set Status to Active.
6. In Product Scope, select All Products.
7. Save the postback.

The Initiated postback fires on each checkout page visit in its product scope.

Verify Your Integration

• The AnyTrack Tag loads on the page that holds your JVZoo affiliate link.
• When you point to the link on your page, the link shows a Click ID in sub_id5, not the --CLICK-ID-- token.
• The JVZoo postback log of each postback shows the call with the Click ID in click_id. To open the log, go to Manage S2S Postbacks and click the log icon of the postback.
• The Events Log of the JVZoo integration in AnyTrack shows a valid InitiateCheckout for the checkout visit and a valid Purchase for the sale.

Troubleshoot Missing Conversions

Open the JVZoo postback log and the AnyTrack Events Log first.

• The JVZoo log shows no call: the postback is not active, or the product is not in its scope. Verify Status and Product Scope.
• click_id is empty in the call: the Click ID did not reach JVZoo. Verify that the affiliate link has sub_id5=--CLICK-ID-- and that the page loads the AnyTrack Tag.
• click_id shows --CLICK-ID--: AutoTag did not replace the token. Verify that the link is a standard a element on a page with the AnyTrack Tag. Do not put the token inside a link shortener or a redirect plugin.
• The event has the wrong name: event_name is case-sensitive. Verify that the URLs send Purchase and InitiateCheckout exactly.
• The call arrives but is not valid: copy the event reference from the Events Log and contact support.

Related Resources

• Postback URL Integration
• Custom Integration Parameters
• Custom Affiliate Networks
• AutoTag
• Events Log

Frequently Asked Questions

FAQ was last reviewed on 2026-10-23

How do I track JVZoo sales in AnyTrack?

Create a Custom Integration in AnyTrack. Add sub_id5=--CLICK-ID-- to your JVZoo affiliate links. Add the AnyTrack postback URL in JVZoo as a Purchase postback, with click_id={sub_id5} and event_name=Purchase. To track checkouts too, add an Initiated postback with event_name=InitiateCheckout. AnyTrack then attributes each JVZoo checkout and sale to the ad click. Custom integrations are available on the Personal plan and higher.

Why not use the JVZoo tid for the Click ID?

The JVZoo tid accepts up to 24 lowercase letters and numbers. The AnyTrack Click ID has 34 characters in mixed case. Use sub_id5, which accepts up to 512 characters.

Which value does AnyTrack record for a JVZoo sale?

AnyTrack records your affiliate commission, from the {affiliate_amount} placeholder, in the currency from {currency}.

Why does the InitiateCheckout event have no value?

The JVZoo Initiated postback fires when the visitor opens the checkout page, before any payment. JVZoo sends no transaction data with it, so AnyTrack records the InitiateCheckout without a value.

Do JVZoo events reach my ad platforms?

Yes, on plans that include the Conversion API and custom integrations (Personal and higher). Set the Event Mapping of each ad integration to send Purchase and InitiateCheckout.