Facebook Cookies
Understand how AnyTrack handles the Facebook _fbc and _fbp cookies and the fbclid click ID, and how these values are included in the attribution data of every conversion event sent to the Meta Conversion API through your connected Tracking Tags.
Meta Ads uses cookies to support its attribution and tracking processes. The two main cookies relevant for advertisers are _fbc and _fbp.
AnyTrack records the values of these cookies and the Meta click ID (fbclid) and includes them in the attribution data for all conversion events sent to the Conversion API via your connected Tracking Tags.
Cookie and Parameter Reference
Section titled “Cookie and Parameter Reference”| Identifier | What it is | How AnyTrack uses it |
|---|---|---|
_fbc | Meta browser cookie used for attribution | AnyTrack records the cookie value and includes it in the attribution data for that user. |
_fbp | Meta browser cookie used for attribution | AnyTrack records the cookie value and includes it in the attribution data for that user. |
fbclid | Meta click ID, a URL parameter Facebook automatically appends to ad links and links on its platforms | AnyTrack includes the fbclid value in the attribution data of conversion events sent to the Conversion API. |
How the fbclid Reaches Your Site
Section titled “How the fbclid Reaches Your Site”Facebook automatically appends the fbclid parameter to all ad links and links on its platforms, so it arrives on your landing page as part of the URL.
How AnyTrack Records These Values
Section titled “How AnyTrack Records These Values”AnyTrack records the values of the _fbc and _fbp cookies and includes them in the attribution data for that user.
