ChatGPT Ads

This guide covers the ChatGPT Ads integration in AnyTrack. Connect your ChatGPT Ads account with one Ads API key. AnyTrack then sends your conversions to OpenAI through the Conversion API. AnyTrack also loads the ChatGPT Ads pixel on your website and fetches your campaign metrics into the Campaign Report.

Key Features and Benefits

• Conversion API delivery. AnyTrack sends each conversion to OpenAI server-side, with the OpenAI click reference attached. Conversion-optimized campaigns learn from real sales, not from browser events alone.
• Tag management. The AnyTrack Tracking Tag loads the ChatGPT Ads pixel for you. You do not install the OpenAI snippet on your pages.
• Automatic conversion events. AnyTrack creates the standard conversion events in your ChatGPT Ads account and maps your AnyTrack conversions to them.
• Campaign metrics. AnyTrack fetches spend, impressions, clicks, and results from ChatGPT Ads. The Campaign Report shows cost, conversions, revenue, and ROAS per campaign, ad group, and ad.
• UTM tracking template. One template attributes every ChatGPT Ads click to the campaign, ad group, and ad that served the ad.

How the Integration Works

1. A person clicks your ad in ChatGPT. OpenAI adds the oppref click reference to your landing page URL. The UTM tracking template adds the campaign, ad group, and ad IDs.
2. The AnyTrack Tracking Tag collects the UTM parameters and the oppref value, and loads the ChatGPT Ads pixel. AnyTrack stores the click reference with the visitor journey.
3. The visitor converts on your website or in a connected conversion source. AnyTrack records the conversion and attributes the conversion to the ChatGPT Ads click.
4. AnyTrack sends the conversion to OpenAI through the Conversion API. The conversion carries the ChatGPT Ads standard event name that you selected.
5. AnyTrack fetches the campaign metrics from ChatGPT Ads and merges them with your conversions in the Campaign Report.

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Plan availability. Every plan tracks ChatGPT Ads traffic and shows the conversions in your reports. AnyTrack sends conversions to ChatGPT Ads through the Conversion API on the Starter plan and higher. See the plan comparison.

How to Set Up ChatGPT Ads in AnyTrack

Complete the setup in three steps. You do not need code.

Before you begin

• AnyTrack enabled ChatGPT Ads on your account (see Request Access below)
• You have an active AnyTrack property with the Tracking Tag installed on your landing pages
• You have admin access to your ChatGPT Ads account in OpenAI Ads Manager
• You have at least one ChatGPT Ads campaign to track

Request Access

AnyTrack enables the ChatGPT Ads integration per account, on request.

1. In AnyTrack, open Integrations.
2. Find the ChatGPT Ads card and click Request access.
3. Wait for the confirmation from AnyTrack. After the confirmation, ChatGPT Ads appears in Tracking Pixels.

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ChatGPT Ads is not in Tracking Pixels yet? AnyTrack did not enable the integration on your account yet. Click Request access on the ChatGPT Ads card in Integrations, or contact support from the dashboard.

1. Connect Your ChatGPT Ads Account

Connect your ad account with an Ads API key. Each Ads API key belongs to one ad account.

1. In AnyTrack, open Tracking Pixels and click New Pixel.
2. Select ChatGPT Ads. The Connect ChatGPT Ads window opens.
3. Click Open Ads Manager. In Ads Manager, open Settings, then General.
4. In the API Keys section, click Create New Key. Enter a name you recognize, for example AnyTrack, and click Create.
5. Copy the key. In AnyTrack, paste the key in the Ads API key field and click Connect account.
6. In Choose a conversion pixel, select an existing pixel from your ad account, or click Create a new pixel. Click Connect.

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Use an Ads API key, not a conversion key. OpenAI Ads Manager offers two key types. The Ads API key connects your ad account to AnyTrack. A conversion key works only with the Conversion API endpoint of OpenAI. AnyTrack rejects a conversion key in the Ads API key field.

AnyTrack sends the key to OpenAI once and never shows the key again. To replace the key, open the pixel, select the Conversions tab, and click Manage connection under Account Connection.

2. Enable the Conversion API and Map Your Events

After the connection, AnyTrack opens the pixel page. Select the Conversions tab.

1. Under Account Connection, verify the status reads Connected via followed by your ad account name.
2. Under OpenAI Conversions API (the Conversion API section), verify that Enable server-to-server tracking is on.
3. Under Conversion Event Mapping, review the events. Each row maps one AnyTrack conversion to one ChatGPT Ads event.
4. To send an event, select the checkbox and select the ChatGPT Ads event name from the drop-down list. To stop an event, clear the checkbox.
5. Click Save.

AnyTrack applies the default mapping below when you connect the account.

AnyTrack conversion	ChatGPT Ads event
PageView	page_viewed
Lead	lead_created
CompleteRegistration	registration_completed
Purchase	order_created
Upsell	order_created
Schedule	appointment_scheduled
CombinedOrder	order_created

ChatGPT Ads accepts twelve standard events: page_viewed, contents_viewed, items_added, checkout_started, order_created, lead_created, registration_completed, appointment_scheduled, subscription_created, trial_started, app_installed, and app_opened. AnyTrack sends the order value and the currency with each conversion that carries a value. For the full list of AnyTrack events, see Standard Events.

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AnyTrack creates the conversion events in ChatGPT Ads for you. For each mapped event, AnyTrack creates the matching standard conversion event in your ChatGPT Ads account. When you create a conversion-optimized campaign in Ads Manager, select one of these conversion events as the campaign goal. OpenAI requires exactly one active standard conversion event per conversion-optimized campaign.

3. Install the ChatGPT Ads UTM Tracking Template

The UTM tracking template tells AnyTrack which campaign, ad group, and ad served each click. Without the template, the Campaign Report groups all ChatGPT Ads traffic under (not set).

1. Copy the template below.
2. In Ads Manager, open the Campaigns page.
3. Click the three-dot menu on the campaign and select Edit campaign.
4. Paste the template in the Landing page query parameters field.
5. Save your changes.

utm_source=chatgpt&utm_medium=cpc&utm_id={campaign_id}&ad_group_id={ad_group_id}&ad_id={ad_id}&utm_content={ad_group_id}&utm_campaign={campaign_id}

Set the template once per campaign. Ads Manager applies the most specific setting, so a template on one ad group or ad overrides the campaign template. For the macro list, the precedence rules, and the parameter breakdown, see ChatGPT Ads UTM Parameters.

Complete! You now send conversions to ChatGPT Ads with AnyTrack. Verify your setup.

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Verify Your ChatGPT Ads Setup

Verify the integration in AnyTrack first, then in Ads Manager.

1. Verify in AnyTrack

1. Click one of your ChatGPT Ads. As an alternative, open your landing page with ?oppref=test and the UTM parameters from the template.
2. Open the Conversions Report. The PageView event shows the source chatgpt and the medium cpc.
3. Complete a test conversion, for example a lead form or a test order.
4. In the Conversions Report, open the conversion. The attribution touchpoints show the ChatGPT Ads click.
5. Open the Campaign Report and filter by the source chatgpt. The campaign metrics from ChatGPT Ads show on the campaign rows.

2. Verify in Ads Manager

1. In Ads Manager, open the conversions section and select the pixel you connected.
2. Compare the recent events with the events in your AnyTrack Conversions Report.

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OpenAI reports conversions with a delay. Impressions and clicks show in Ads Manager within minutes. Spend and cost metrics arrive later. OpenAI states that conversion reports need at least one day to populate and continue to update through daily processing. A conversion that you see in AnyTrack today shows in Ads Manager reports tomorrow.

3. Remove Your Own ChatGPT Ads Pixel

Verify that conversions reach Ads Manager first. Then remove the OpenAI pixel snippet that you installed on your pages yourself, or with a plugin. The AnyTrack Tracking Tag loads the ChatGPT Ads pixel for you. Two pixels on one page send the page_viewed event twice.

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Free plan. On the Free plan, AnyTrack does not send conversions to ChatGPT Ads. Keep your own pixel and conversion setup in place. Remove the pixel only after you upgrade and verify that AnyTrack delivers your conversions.

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The oppref Click Reference

OpenAI appends the parameter oppref to every landing page URL from a ChatGPT Ads click. The oppref value is the OpenAI click reference, comparable to gclid on Google Ads or fbclid on Meta Ads. You do not add oppref to your tracking template, and AutoTag does not add the parameter.

AnyTrack reads the oppref value from the landing page URL and classifies the visit as ChatGPT Ads traffic. AnyTrack stores the value with the visitor journey. AnyTrack keeps the value through redirects and cross-domain journeys. When the visitor converts, AnyTrack sends the oppref value with the conversion through the Conversion API. OpenAI then attributes the conversion to the ad click. The ChatGPT Ads pixel also stores the value in a first-party cookie named __oppref.

ChatGPT Ads Attribution Windows

OpenAI attributes a conversion to an ad click within the click attribution window of the campaign, for example 30 days. You set the window in Ads Manager. OpenAI attributes a conversion to an impression within one day of the impression. When a conversion qualifies for both, the click takes precedence. The Conversion API endpoint of OpenAI accepts events with a timestamp up to 7 days in the past. A conversion that a connected source reports more than 7 days after the event does not reach ChatGPT Ads.

AnyTrack attributes the same conversion with the attribution model and window that you set in Property Settings. The Campaign Report and Ads Manager show different figures when the windows differ. See Attribution Delays.

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Troubleshoot ChatGPT Ads

Symptom	Cause	Fix
ChatGPT Ads is missing in Tracking Pixels	AnyTrack did not enable the integration on your account yet	Click Request access on the ChatGPT Ads card in Integrations.
Connect account fails	The key is a conversion key, or belongs to another ad account	Create an Ads API key in Ads Manager under Settings, General, API Keys. Paste the new key.
Conversions show in AnyTrack but not in Ads Manager	Enable server-to-server tracking is off, the event is not mapped, or the report has not updated yet	Open the pixel Conversions tab. Turn the toggle on and map the event. Allow one day for the Ads Manager report.
ChatGPT Ads traffic shows as (not set) in the Campaign Report	The UTM tracking template is missing on the campaign	Add the template to the Landing page query parameters field of the campaign.
Ads Manager shows twice the page views	Your own OpenAI pixel snippet is still installed	Remove the snippet after you verify the AnyTrack delivery.
A conversion is missing in Ads Manager after a late postback	OpenAI accepts events up to 7 days old	Check the conversion source for delayed postbacks. Conversions older than 7 days do not reach ChatGPT Ads.

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ChatGPT Ads and AnyTrack FAQs

FAQ was last reviewed on 2026-09-15

Why do I not see ChatGPT Ads in Tracking Pixels?

AnyTrack enables the ChatGPT Ads integration per account, on request. Open Integrations, find the ChatGPT Ads card, and click Request access. After the confirmation from AnyTrack, ChatGPT Ads appears in Tracking Pixels.

Does AnyTrack send conversions to ChatGPT Ads?

Yes. AnyTrack sends each mapped conversion to OpenAI through the Conversion API, server to server. Each conversion carries the oppref click reference and the order value. AnyTrack sends conversions on the Starter plan and higher.

Do I need to install the OpenAI pixel on my website?

No. The AnyTrack Tracking Tag loads the ChatGPT Ads pixel for you when you connect a pixel in step 1. If you installed the OpenAI snippet yourself, verify that conversions reach Ads Manager first. Then remove the snippet. Two pixels send the page_viewed event twice.

Which key do I paste in AnyTrack?

An Ads API key from OpenAI Ads Manager, under Settings, General, API Keys. Each Ads API key belongs to one ad account. Do not paste a conversion key. A conversion key works only with the Conversion API endpoint of OpenAI. AnyTrack rejects a conversion key in the Ads API key field.

Do I need the UTM tracking template when AnyTrack reads oppref?

Yes. The oppref value attributes the conversion for OpenAI. The UTM parameters attribute the conversion for your AnyTrack reports. Without the template, the Campaign Report groups every ChatGPT Ads click under (not set). See the UTM parameters guide.

Why does Ads Manager show fewer conversions than AnyTrack?

Three reasons apply. OpenAI conversion reports need at least one day to populate. OpenAI counts only the conversions within the attribution window of the campaign. AnyTrack counts every conversion with the attribution model and window in your Property Settings. Compare the same date range in both tools. Allow one day before you compare the totals.

Can I create a conversion-optimized campaign with the events AnyTrack sends?

Yes. AnyTrack creates the standard conversion events in your ChatGPT Ads account for each mapped event. In Ads Manager, select one of these conversion events as the goal of the conversion-optimized campaign. OpenAI requires exactly one active standard conversion event per conversion-optimized campaign.

Related Articles

• ChatGPT Ads UTM Parameters
• Campaign Report
• Conversion API
• Install the AnyTrack Tracking Tag