Compare Plans and Features
Compare AnyTrack Free, Starter, Personal, Advance, and Custom plans side by side. See which tracking, Conversion API, integration, and reporting features are included on every plan and which features unlock on higher tiers.
This page is the complete feature-by-feature comparison of AnyTrack’s plans. Use it to see what every plan includes and what each paid tier adds.
AnyTrack has five plans: Free, Starter, Personal, Advance, and Custom. Every paid plan builds on the one below it, so each tier includes everything in the cheaper plans plus its own additions. If you want to understand how billing and billable sessions work, see the Pricing Model. To change your plan, see Manage Your Subscription.
Plans at a glance
Section titled “Plans at a glance”| Plan limit | Free | Starter | Personal | Advance | Custom |
|---|---|---|---|---|---|
| Monthly price | $0 | $100 | $150 | $300 | Contact us |
| Annual price | $0 | $1,000 | $1,500 | $3,000 | Contact us |
| Monthly sessions | 5,000 | 100,000 | 500,000 | 3,000,000 | Unlimited |
| Properties (websites) | 1 | 1 | 3 | 10 | Unlimited |
| Conversion source integrations | 1 | Unlimited | Unlimited | Unlimited | Unlimited |
| Ad platform integrations | 1 | All 6 | All 6 | All 6 | All 6 |
| Overage per 1,000 sessions | n/a | $0.40 | $0.30 | $0.20 | Custom |
| Free trial | Free forever | 14 days | 14 days | 14 days | n/a |
The six ad platforms AnyTrack integrates with are Facebook Ads, Google Ads, TikTok Ads, Microsoft Ads, Outbrain, and Taboola.
Included on every plan
Section titled “Included on every plan”These features are available on all plans, including Free. They are not repeated in the comparison table further down because the answer is the same for every tier: included.
| Feature | What it is |
|---|---|
| AutoTrack, AutoScan, and AutoTag | Automatically track form submissions and outbound clicks, collect standard events (AddToCart, ViewContent) from connected sources, and append the click ID and affiliate subid to links. |
| Client-side Tracking Tag with tag management | Browser JavaScript that collects sessions, page views, clicks, and form events, and loads ad platform tags (Meta Pixel, Google tag, TikTok Pixel) with the right identifiers. |
| Server-side and cookieless tracking | Server-to-server conversion tracking, independent of the browser, resilient to ad blockers and cookie limits. |
| Redirectless tracking | Appends the click ID to affiliate and outbound links without an intermediate redirect, keeping the original URL. |
| First Ad Click and Last Ad Click attribution | Switch the Campaign Report between first-ad-click and last-ad-click attribution on the fly, on any plan. Every Property runs the default attribution settings — Automatic (Last Click) with the maximum window; changing the default model or setting a custom window of 1, 7, or 30 days requires a plan upgrade. |
| UTM tracking templates | Predefined UTM parameter sets with dynamic placeholders the ad platform fills in at click time. |
| Real-time Event Log | Per-integration live feed of incoming events, used to verify that events and conversions are collected. |
| ROAS, Campaign, and Landing Page reports | Campaign performance with attribution (spend, conversions, revenue, ROAS, CPA, EPC) and per-landing-page metrics. |
| Identity resolution | Stitches a visitor’s events across sessions into a single identity for attribution. |
| Affiliate link tracking | Tracks affiliate link clicks and attributes affiliate-network conversions back to the source via Postback URL. |
| Multi-currency support | Send conversions in any currency; AnyTrack converts each into the property’s default currency. |
| First-party data compliance | Collects first-party data in a privacy-compliant way (GDPR, CCPA), without third-party cookies. |
| Google Tag Manager API | Deploy and manage the Tracking Tag and ad platform tags through a GTM container. |
| CMS integrations | Install the Tracking Tag and collect events on a CMS such as WordPress without code edits. |
| Conversion deduplication | Automatically dedupes conversions by event source, click identifiers, event names, and transaction or order IDs. |
| Chrome extension for tag troubleshooting | Inspects the Tracking Tag on a page to confirm it loads, fires events, and applies click IDs. |
| Onboarding Wizard | Scans your site, discovers the integrations in your stack, and connects them to AnyTrack automatically. |
| Tracking Wizard | AI assistant that guides setup and answers tracking questions from AnyTrack documentation. |
| Email and chat support | Support by email at support@anytrack.io and through in-dashboard chat. |
Feature comparison by plan
Section titled “Feature comparison by plan”The table below covers the features that differ between plans. Everything in the Included on every plan table above is available on all tiers and is not repeated here.
Legend: ✓ included · ✗ not available. Where a plan has a specific limit, the cell shows the value.
| Feature | Free | Starter | Personal | Advance | Custom |
|---|---|---|---|---|---|
| Ad platforms and Conversion API | |||||
| Ad platform integrations | 1 | All 6 | All 6 | All 6 | All 6 |
| Conversion APIDelivers conversion events server-side to each ad platform (Meta, Google, TikTok) in real time, replacing browser pixels for accurate, iOS-resilient attribution Read more → | ✗ | ✓ | ✓ | Unlimited | ✓ |
| Conversion event mappingMaps the event names from a conversion source to AnyTrack standard events, for example Shopify Cart Created to AddToCart Read more → | ✗ | ✓ | ✓ | ✓ | ✓ |
| Session enrichment with first-party dataAdds hashed first-party customer data to conversions sent to ad platforms to improve match quality on Meta and Google Read more → | ✗ | ✓ | ✓ | ✓ | ✓ |
| Audience buildingBuilds ad-platform audiences from first-party signals collected across sessions, such as UTM values and customer traits Read more → | ✗ | ✓ | ✓ | ✓ | ✓ |
| Multiple pixels per propertyConnect multiple pixels of the same type, for example two Meta or two Google, to a single property Read more → | ✗ | ✗ | ✗ | ✓ | ✓ |
| Integrations and data sources | |||||
| Conversion source integrations | 1 | Unlimited | Unlimited | Unlimited | Unlimited |
| Google Analytics 4 (GA4)Streams AnyTrack conversion data server-side directly into your Google Analytics 4 property for reliable, real-time measurement Read more → | ✗ | ✗ | ✓ | ✓ | ✓ |
| Custom integrationsSend conversions from any platform into AnyTrack using the Collect API, an incoming Webhook, or a Postback URL Read more → | ✗ | ✗ | ✓ | ✓ | ✓ |
| Outgoing WebhooksSends conversion data from AnyTrack to external platforms in real time through configurable webhook URLs Read more → | ✗ | ✗ | 2 | 10 | Custom |
| Tracking and attribution | |||||
| Cross-domain trackingTracks a visitor's journey across multiple websites you own, preserving attribution as they move between domains Read more → | ✗ | ✗ | ✓ | ✓ | ✓ |
| Properties, account, and support | |||||
| Properties (websites) | 1 | 1 | 3 | 10 | Unlimited |
| Extra properties at $30/mo each | ✗ | ✗ | ✗ | ✓ | n/a |
| Support | Email and chat | Email and chat | Email and chat | Dedicated | Managed service |
| Priority beta access | ✗ | ✗ | ✗ | ✓ | ✓ |
| Custom implementation and managed tracking | ✗ | ✗ | ✗ | ✗ | ✓ |
What each plan unlocks
Section titled “What each plan unlocks”Built for freelancers and anyone testing tracking on a single site. The Free plan tracks server-side, connects one ad platform (for campaign data) and one conversion source, and includes ROAS reports, with 5,000 sessions a month. It does not include the Conversion API.
Starter
Section titled “Starter”For marketers running ads who need conversions sent back to their ad platforms. Starter unlocks the Conversion API to all six ad platforms, audience building, conversion event mapping, session enrichment with first-party data, and unlimited conversion sources, with 100,000 sessions a month.
Personal
Section titled “Personal”The popular choice for growing teams. Personal adds Google Analytics 4, two outgoing Webhooks, custom integrations, and cross-domain tracking, across 3 properties and 500,000 sessions a month.
Advance
Section titled “Advance”For established businesses and agencies. Advance adds 10 properties, unlimited Conversion API integrations, 10 outgoing Webhook configurations, multiple pixels of the same type per property, dedicated support, and priority beta access, with 3,000,000 sessions a month. Add extra properties at $30 per month each.
Custom
Section titled “Custom”For companies with high-volume or specialized tracking needs. The Custom plan covers unlimited websites and sessions, a custom tracking plan, custom implementation, and a managed tracking service. Contact us to scope a plan.
Plan Comparison FAQ
FAQ was last reviewed on 2026-06-24