# Compare Plans and Features

> Compare AnyTrack plans feature by feature. See what is included on every plan and which features unlock on Starter, Personal, Advance, and Custom.

This page is the complete feature-by-feature comparison of AnyTrack's plans. Use it to see what every plan includes and what each paid tier adds.

AnyTrack has five plans: Free, Starter, Personal, Advance, and Custom. Every paid plan builds on the one below it, so each tier includes everything in the cheaper plans plus its own additions. If you want to understand how billing and billable sessions work, see the [Pricing Model](/docs/pricing-model). To change your plan, see [Manage Your Subscription](/docs/subscription-management).

## Plans at a glance

<Table width="wide" align={["left","center","center","center","center","center"]}>
  <thead>
    <tr>
      <th>Plan limit</th>
      <th>Free</th>
      <th>Starter</th>
      <th>Personal</th>
      <th>Advance</th>
      <th>Custom</th>
    </tr>
  </thead>
  <tbody>
    <tr><td>Monthly price</td><td>$0</td><td>$100</td><td>$150</td><td>$300</td><td>Contact us</td></tr>
    <tr><td>Annual price</td><td>$0</td><td>$1,000</td><td>$1,500</td><td>$3,000</td><td>Contact us</td></tr>
    <tr><td>Monthly sessions</td><td>5,000</td><td>100,000</td><td>500,000</td><td>3,000,000</td><td>Unlimited</td></tr>
    <tr><td>Properties (websites)</td><td>1</td><td>1</td><td>3</td><td>10</td><td>Unlimited</td></tr>
    <tr><td>Conversion source integrations</td><td>1</td><td>Unlimited</td><td>Unlimited</td><td>Unlimited</td><td>Unlimited</td></tr>
    <tr><td>Ad platform integrations</td><td>1</td><td>All 6</td><td>All 6</td><td>All 6</td><td>All 6</td></tr>
    <tr><td>Overage per 1,000 sessions</td><td>n/a</td><td>$0.40</td><td>$0.30</td><td>$0.20</td><td>Custom</td></tr>
    <tr><td>Free trial</td><td>Free forever</td><td>14 days</td><td>14 days</td><td>14 days</td><td>n/a</td></tr>
  </tbody>
</Table>

The six ad platforms AnyTrack integrates with are Facebook Ads, Google Ads, TikTok Ads, Microsoft Ads, Outbrain, and Taboola.

## Included on every plan

These features are available on all plans, including Free. They are not repeated in the comparison table further down because the answer is the same for every tier: included.

<Table align={["left","left"]}>
  <thead>
    <tr><th>Feature</th><th>What it is</th></tr>
  </thead>
  <tbody>
    <tr><td><a href='/docs/autotrack'>AutoTrack</a>, AutoScan, and AutoTag</td><td>Automatically track form submissions and outbound clicks, capture standard events (AddToCart, ViewContent) from connected sources, and append the click ID and affiliate subid to links.</td></tr>
    <tr><td>Client-side <a href='/docs/install-anytrack-tag'>Tracking Tag</a> with tag management</td><td>Browser JavaScript that captures sessions, page views, clicks, and form events, and loads ad platform tags (Meta Pixel, Google tag, TikTok Pixel) with the right identifiers.</td></tr>
    <tr><td>Server-side and cookieless tracking</td><td>Server-to-server conversion tracking, independent of the browser, resilient to ad blockers and cookie limits.</td></tr>
    <tr><td>Redirectless tracking</td><td>Appends the click ID to affiliate and outbound links without an intermediate redirect, keeping the original URL.</td></tr>
    <tr><td>First Ad Click and Last Ad Click <a href='/docs/anytrack-attribution-explained'>attribution</a></td><td>Choose first-ad-click or last-ad-click attribution (switchable in the Campaign Report), with a configurable window of 1, 7, 30 days, or maximum.</td></tr>
    <tr><td>UTM tracking templates</td><td>Predefined UTM parameter sets with dynamic placeholders the ad platform fills in at click time.</td></tr>
    <tr><td>Real-time Event Log</td><td>Per-integration live feed of incoming events, used to verify that events and conversions are captured.</td></tr>
    <tr><td>ROAS, Campaign, and Landing Page reports</td><td>Campaign performance with attribution (spend, conversions, revenue, ROAS, CPA, EPC) and per-landing-page metrics.</td></tr>
    <tr><td>Identity resolution</td><td>Stitches a visitor's events across sessions into a single identity for attribution.</td></tr>
    <tr><td>Affiliate link tracking</td><td>Tracks affiliate link clicks and attributes affiliate-network conversions back to the source via Postback URL.</td></tr>
    <tr><td>Multi-currency support</td><td>Send conversions in any currency; AnyTrack converts each into the property's default currency.</td></tr>
    <tr><td>First-party data compliance</td><td>Collects first-party data in a privacy-compliant way (GDPR, CCPA), without third-party cookies.</td></tr>
    <tr><td>Google Tag Manager API</td><td>Deploy and manage the Tracking Tag and ad platform tags through a GTM container.</td></tr>
    <tr><td>CMS integrations</td><td>Install the Tracking Tag and capture events on a CMS such as WordPress without code edits.</td></tr>
    <tr><td>Conversion deduplication</td><td>Automatically dedupes conversions by event source, click identifiers, event names, and transaction or order IDs.</td></tr>
    <tr><td>Chrome extension for tag troubleshooting</td><td>Inspects the Tracking Tag on a page to confirm it loads, fires events, and applies click IDs.</td></tr>
    <tr><td>Onboarding Wizard</td><td>Scans your site, discovers the integrations in your stack, and connects them to AnyTrack automatically.</td></tr>
    <tr><td>Tracking Wizard</td><td>AI assistant that guides setup and answers tracking questions from AnyTrack documentation.</td></tr>
    <tr><td>Email and chat support</td><td>Support by email at support@anytrack.io and through in-dashboard chat.</td></tr>
  </tbody>
</Table>

<Callout icon="📘" theme="info">
On Free you can connect one ad platform (Google Ads, Meta, or TikTok) to pull its campaign data into your reports, and you can track activity server-side. Sending conversions to ad platforms through the [Conversion API](/docs/conversion-api) requires a paid plan (Starter or above). This is the one capability the Free plan does not include.
</Callout>

## Feature comparison by plan

The table below covers the features that differ between plans. Everything in the [Included on every plan](#included-on-every-plan) table above is available on all tiers and is not repeated here.

**Legend:** ✓ included · ✗ not available. Where a plan has a specific limit, the cell shows the value.

<Table width="wide" align={["left","center","center","center","center","center"]}>
  <thead>
    <tr>
      <th>Feature</th>
      <th>Free</th>
      <th>Starter</th>
      <th>Personal</th>
      <th>Advance</th>
      <th>Custom</th>
    </tr>
  </thead>
  <tbody>
    <tr><td colSpan="6"><strong>Ad platforms and Conversion API</strong></td></tr>
    <tr><td>Ad platform integrations</td><td>1</td><td>All 6</td><td>All 6</td><td>All 6</td><td>All 6</td></tr>
    <tr><td><a href='/docs/conversion-api'>Conversion API</a></td><td>✗</td><td>✓</td><td>✓</td><td>Unlimited</td><td>✓</td></tr>
    <tr><td><Glossary term="Maps the event names from a conversion source to AnyTrack standard events, for example Shopify Cart Created to AddToCart">Conversion event mapping</Glossary></td><td>✗</td><td>✓</td><td>✓</td><td>✓</td><td>✓</td></tr>
    <tr><td><Glossary term="Adds hashed first-party customer data to conversions sent to ad platforms to improve match quality on Meta and Google">Session enrichment with first-party data</Glossary></td><td>✗</td><td>✓</td><td>✓</td><td>✓</td><td>✓</td></tr>
    <tr><td><Glossary term="Builds ad-platform audiences from first-party signals collected across sessions, such as UTM values and customer traits">Audience building</Glossary></td><td>✗</td><td>✓</td><td>✓</td><td>✓</td><td>✓</td></tr>
    <tr><td><Glossary term="Connect multiple pixels of the same type, for example two Meta or two Google, to a single property">Multiple pixels per property</Glossary></td><td>✗</td><td>✗</td><td>✗</td><td>✓</td><td>✓</td></tr>
    <tr><td colSpan="6"><strong>Integrations and data sources</strong></td></tr>
    <tr><td>Conversion source integrations</td><td>1</td><td>Unlimited</td><td>Unlimited</td><td>Unlimited</td><td>Unlimited</td></tr>
    <tr><td><a href='/docs/ga4'>Google Analytics 4 (GA4)</a></td><td>✗</td><td>✗</td><td>✓</td><td>✓</td><td>✓</td></tr>
    <tr><td><Glossary term="Send conversions from any platform into AnyTrack using the Collect API, an incoming Webhook, or a Postback URL">Custom integrations</Glossary></td><td>✗</td><td>✗</td><td>✓</td><td>✓</td><td>✓</td></tr>
    <tr><td><a href='/docs/webhooks-outgoing'>Outgoing Webhooks</a></td><td>✗</td><td>✗</td><td>2</td><td>10</td><td>Custom</td></tr>
    <tr><td colSpan="6"><strong>Tracking and attribution</strong></td></tr>
    <tr><td><a href='/docs/cross-domain-tracking'>Cross-domain tracking</a></td><td>✗</td><td>✗</td><td>✓</td><td>✓</td><td>✓</td></tr>
    <tr><td colSpan="6"><strong>Properties, account, and support</strong></td></tr>
    <tr><td>Properties (websites)</td><td>1</td><td>1</td><td>3</td><td>10</td><td>Unlimited</td></tr>
    <tr><td>Extra properties at $30/mo each</td><td>✗</td><td>✗</td><td>✗</td><td>✓</td><td>n/a</td></tr>
    <tr><td>Support</td><td>Email and chat</td><td>Email and chat</td><td>Email and chat</td><td>Dedicated</td><td>Managed service</td></tr>
    <tr><td>Priority beta access</td><td>✗</td><td>✗</td><td>✗</td><td>✓</td><td>✓</td></tr>
    <tr><td>Custom implementation and managed tracking</td><td>✗</td><td>✗</td><td>✗</td><td>✗</td><td>✓</td></tr>
  </tbody>
</Table>

## What each plan unlocks

### Free

Built for freelancers and anyone testing tracking on a single site. The Free plan tracks server-side, connects one ad platform (for campaign data) and one conversion source, and includes ROAS reports, with 5,000 sessions a month. It does not include the Conversion API.

### Starter

For marketers running ads who need conversions sent back to their ad platforms. Starter unlocks the [Conversion API](/docs/conversion-api) to all six ad platforms, audience building, conversion event mapping, session enrichment with first-party data, and unlimited conversion sources, with 100,000 sessions a month.

### Personal

The popular choice for growing teams. Personal adds [Google Analytics 4](/docs/ga4), two outgoing [Webhooks](/docs/webhooks-outgoing), custom integrations, and [cross-domain tracking](/docs/cross-domain-tracking), across 3 properties and 500,000 sessions a month.

### Advance

For established businesses and agencies. Advance adds 10 properties, unlimited Conversion API integrations, 10 outgoing Webhook configurations, multiple pixels of the same type per property, dedicated support, and priority beta access, with 3,000,000 sessions a month. Add extra properties at $30 per month each.

### Custom

For companies with high-volume or specialized tracking needs. The Custom plan covers unlimited websites and sessions, a custom tracking plan, custom implementation, and a managed tracking service. [Contact us](/docs/contact-support) to scope a plan.

<FaqAccordion
  title="Plan Comparison FAQ"
  icon="fa-duotone fa-circle-question"
  lastReviewed="2026-06-24"
  items={[
    {
      question: "Which features are included on the AnyTrack Free plan?",
      answer: "The Free plan includes AutoTrack, server-side and cookieless tracking, the Tracking Tag, first- and last-ad-click attribution, UTM tracking templates, the real-time Event Log, and ROAS, Campaign, and Landing Page reports. It covers one property, one ad platform for campaign data, one conversion source, and 5,000 sessions per month. It does not include the Conversion API."
    },
    {
      question: "Does the Free plan include the Conversion API?",
      answer: "No. The Free plan tracks activity server-side and can connect one ad platform for campaign data, but it does not send conversions to ad platforms through the Conversion API. Sending server-side conversions to Facebook, Google, TikTok, and other platforms requires a paid plan. See <a href='/docs/conversion-api'>the Conversion API guide</a> for details."
    },
    {
      question: "What is the difference between the Starter and Personal plans?",
      answer: "Starter sends conversions to all six ad platforms through the Conversion API and includes unlimited conversion sources and 100,000 sessions. Personal adds Google Analytics 4, two outgoing Webhooks, custom integrations, and cross-domain tracking, and raises the limits to 3 properties and 500,000 sessions per month."
    },
    {
      question: "Can I change my plan later?",
      answer: "Yes. You can upgrade or downgrade at any time. Upgrades take effect immediately and are prorated. Downgrades take effect at the start of your next billing cycle. See <a href='/docs/subscription-management'>Manage Your Subscription</a> for how plan changes are billed."
    },
    {
      question: "What happens if I go over my session limit?",
      answer: "Your tracking keeps running. Sessions above your plan limit are billed as overage at your plan rate per 1,000 sessions, charged monthly for the previous month. See <a href='/docs/overage-fees'>Session Overage Fees</a> for the rates and how overage billing works."
    }
  ]}
/>

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