An audience is a reusable segment of people, built from the events, conversions, and attributes they generate, that you sync to ad platforms to target or retarget. Audiences turn tracked behavior (viewed a product, abandoned a cart, became a lead) into a list an ad platform can act on.
Per-persona meaning
Section titled “Per-persona meaning”- Affiliate marketer: a retargeting pool of clickers or converters to exclude or re-engage across offers.
- eCommerce marketer: cart-abandoners, past purchasers, or high-value buyers, segmented for retargeting and exclusion.
- Lead-gen marketer: leads at a given funnel stage, or qualified leads, used as a prospecting seed.
- Business owner: the groups of people you want ads to reach — or stop wasting spend on.
Do not confuse with
Section titled “Do not confuse with”- Lookalike Audience — an audience is a segment you define from your own data; a lookalike is one the ad platform models to resemble it.
In AnyTrack
Section titled “In AnyTrack”The richer and better-matched the events AnyTrack sends, the more accurate the audiences an ad platform can build from them. Conversions delivered server-side with strong identifiers raise Event Match Quality, which in turn improves both retargeting audiences and the lookalikes modeled from your converters.