Lookalike Audience

An ad-platform-modeled audience of new people who resemble a source audience, used to expand prospecting beyond your existing lists.

conceptindustry Also known as: lookalike, lookalike audiences, similar audience

A lookalike audience is a segment of new people an ad platform models to resemble a source (or “seed”) audience — for example, people who look like your past purchasers. It is how advertisers expand prospecting beyond their own lists, on Facebook (Lookalike Audience), Google (Similar Segments), and other platforms.

Do not confuse with

• Audience — a lookalike is modeled by the ad platform from a seed; an audience is the segment you define from your own data.

In AnyTrack

The quality of a lookalike depends on the quality of its seed. When AnyTrack sends conversions server-side with strong customer identifiers, the converter seed audience is cleaner and better-matched, so the platform-modeled lookalike is more accurate.