hubspot-meeting-integration

Overview

The HubSpot Meeting Integration is now natively integrated with AnyTrack, eliminating the need for third-party tools like Zapier. This integration allows you to automatically track form submissions, contact creation, meeting bookings, and deal progression directly through the AnyTrack app.

Key Benefits

Improved Attribution Accuracy: Directly links HubSpot customer actions to ad campaigns, keywords, and traffic sources.
Streamlined Data Flow: Automatically syncs customer interactions from HubSpot to ad platforms, removing the need for manual data transfers.
Optimized Marketing Spend: Enables data-driven budget decisions by identifying campaigns that generate high-value leads and customers.

Setup Steps

Install AnyTrack Tracking Tag

Copy the JavaScript tracking tag from the AnyTrack dashboard.
Add it to your HubSpot pages via Settings → Tools → Content → Pages (or via Google Tag Manager or your website).

Connect HubSpot to AnyTrack

In the AnyTrack dashboard, go to the Integration Catalog, find HubSpot, and click “Install Integration.”
Authenticate your HubSpot account, review permissions, and complete the connection.

Configure Form Tracking

AnyTrack creates a custom property in HubSpot called AnyTrack Client ID.
Add this as a hidden field in your HubSpot forms to link submissions to specific visitors.

Tracked Events

The integration automatically captures the following HubSpot activities:

Form submissions → FormSubmit
Contact creation → Lead
Meeting scheduling → Schedule
Lifecycle stage reaching “Customer” → CompleteRegistration
Lead and deal stage updates → Custom event names

Requirements & Limitations

Only native HubSpot forms are supported (embedded, popup, or HubSpot-created forms). Third-party form builders are not compatible.
The AnyTrack tracking tag must be present on the page for tracking to work.
Zapier is not required—the integration handles data transfer natively.

Additional Context

AnyTrack offers real-time CRM + web event sync, merging website interactions and HubSpot CRM events, and sending them to ad platforms via Conversion APIs (Meta, Google, TikTok, etc.).
The integration supports building granular custom audiences and full-funnel visibility—from ad click to deal closed—without manual setup.
Pricing and availability may vary; the HubSpot marketplace listing indicates that an Advance plan is required for installation.