Tracking Group
Section titled “Tracking Group”A Tracking Group is AnyTrack’s label for the integration or affiliate network a link or conversion belongs to. It tells AutoTag which click-ID parameter to append for that platform — for example afftrack for ShareASale or subid for many networks — so the Click ID lands in the exact field that platform reads. Each Tracking Group has a Tracking Group ID (tgid), AnyTrack’s internal code for that platform.
What a Tracking Group means for each marketer
Section titled “What a Tracking Group means for each marketer”- Affiliate marketer: which SubID-style parameter the network expects — chosen automatically from its Tracking Group.
- eCommerce marketer: the cart/integration label (
thrivecart,shopify) that routes AutoTag for that platform. - Lead-gen marketer: the integration label that tells AnyTrack how to tag links and match conversions for your funnel tool.
- Business owner: an internal setup detail, rarely touched once an integration is connected.
Tracking Group vs AutoTag vs Tracking Tag
Section titled “Tracking Group vs AutoTag vs Tracking Tag”- AutoTag — AutoTag is the feature that appends the Click ID; the Tracking Group is the label telling it which parameter to use.
- Tracking Tag — the Tracking Tag is the base script you install once; a Tracking Group is a per-platform routing label AutoTag reads.
How AnyTrack uses Tracking Groups
Section titled “How AnyTrack uses Tracking Groups”- You assign a Tracking Group by adding a
data-tracking-group="thrivecart"attribute (orrel="thrivecart") to a link, or it is set automatically when you connect a supported integration. - AnyTrack maps each Tracking Group to the correct AutoTag parameter — the tgid-to-parameter table covers networks like ShareASale (
afftrack), ClickBank (tid), and Rakuten (u1). - On affiliate networks, the network returns the Click ID through that parameter via its Postback URL, closing the attribution loop.
Frequently asked questions
FAQ was last reviewed on 2026-06-28
What is a Tracking Group ID (tgid)?
The tgid is the identifier of a Tracking Group — AnyTrack's internal code for an integration or affiliate network, such as shareasale or clickbank. It determines the click-ID parameter AutoTag appends, like afftrack or subid.
How do I set a Tracking Group on a link?
Add the tracking-group attribute to the link — for example data-tracking-group='thrivecart' or rel='thrivecart'. AnyTrack then applies that platform's AutoTag parameter. When you connect a supported integration, its Tracking Group is set for you.