Conversion Mapping

Conversion mapping is the set of per-source rules that translate a conversion source’s raw events into standardized conversions. Different sources name the same outcome differently; conversion mapping is how one “sale” from anywhere becomes the same Purchase everywhere downstream.

Per-persona meaning

Affiliate marketer: the rule that turns each network’s own name (Sale, Online Sale) into one standard Purchase.
eCommerce marketer: the rule that reads a store’s order and cart events as Purchase, AddToCart, and so on.
Lead-gen marketer: the rule that interprets CRM stages (booked, qualified, won) as Lead, Schedule, or Purchase.
Business owner: how AnyTrack decides what each incoming signal “counts as”.

Do not confuse with

Event Mapping — conversion mapping is inbound (interpret a source’s events into a standard conversion); event mapping is outbound (send a conversion to each ad platform). This is the defining pair.
Conversion Source — the source is where conversions arrive; the mapping is the rule applied to it.

In AnyTrack

Each conversion source has its own conversion mapping. An affiliate marketer connecting ClickBank, Impact, and Awin gets three differently named conversions — ClickBank Sale, Impact Online Sale, Awin Purchase — and conversion mapping normalizes all three into a single standard Purchase. That unified conversion is then sent outbound by Event Mapping.