Standard Conversions

Predefined, platform-recognized conversion event names — like Purchase, Lead, and CompleteRegistration — that ad platforms understand natively, so the same action optimizes consistently across channels.

conceptindustry Also known as: standard events, standard conversion

Standard conversions are the predefined conversion event names that ad platforms recognize natively — such as Purchase, Lead, CompleteRegistration, and AddToCart. Because every platform understands the same names, one tracked action can be reported and optimized consistently across Facebook, Google, TikTok, and others without per-platform code.

Per-persona meaning

• Affiliate marketer: the normalized names every network conversion maps to before it reaches an ad platform.
• eCommerce marketer: the store events (Purchase, AddToCart, InitiateCheckout) platforms read natively from checkout.
• Lead-gen marketer: Lead and CompleteRegistration — what your form and CRM events resolve to.
• Business owner: the shared vocabulary that makes one action mean the same thing on every platform.

Do not confuse with

• Custom Conversions — names you define yourself, vs the predefined standard set.
• Event — any tracked action; standard conversions are the platform-recognized conversion subset.
• Conversion — the umbrella concept; standard conversions are the specific names it normalizes to.

In AnyTrack

AnyTrack’s standard conversions include Lead (zero value), CompleteRegistration (a lead with a monetary value), Purchase (monetary value), and Upsell, alongside engagement events like ViewContent and AddToCart. AnyTrack automatically translates each into every connected platform’s format — a Purchase becomes Facebook Purchase, Google purchase, and TikTok CompletePayment — so you track once and optimize everywhere.

Related terms

PurchasePurchase is one of the standard conversionsConversion MappingMaps each source's raw events into a standard conversionEvent MappingRoutes a standard conversion out to each platform's event