Purchase is the standard conversion AnyTrack records when it receives an event carrying a monetary value — a completed sale. It is one type of Conversion, distinct from Lead (zero value) and CompleteRegistration (a lead that carries a value).
What a Purchase means for each marketer
Section titled “What a Purchase means for each marketer”- Affiliate marketer: A network-reported sale with a payout (amount > 0).
- eCommerce marketer: A Shopify or Woo order — the headline conversion.
- Lead-gen marketer: Applies when the offer sells a product, not just captures a lead.
- Business owner: A revenue event for their own product.
Purchase vs Conversion
Section titled “Purchase vs Conversion”- Conversion — the umbrella; Purchase is one type.
How AnyTrack handles a Purchase
Section titled “How AnyTrack handles a Purchase”A Purchase maps automatically to Facebook Purchase, Google purchase, and TikTok CompletePayment. The trigger is the platform’s order or sale event (for Shopify, the orders/create webhook — not “Order paid”). eCommerce purchases also arrive server-side via webhook, so they survive ad-blocker and iOS loss.
Frequently asked questions
FAQ was last reviewed on 2026-06-23
What triggers a Purchase event?
A source event that carries a monetary value. For Shopify, the trigger is the orders/create webhook — not 'Order paid'. For affiliate networks, a postback with amount greater than zero. The event maps automatically to Facebook Purchase, Google purchase, and TikTok CompletePayment.
Is a zero-value form submission a Purchase?
No. A zero-value action is a Lead, and a lead that carries a value is a CompleteRegistration. Reserve Purchase for events with a monetary value.
