A conversion source is a connected origin that sends conversions into a tracking platform — an affiliate network returning a postback, an online store firing an order webhook, a CRM pushing lifecycle events, or the website’s own client-side tracking. Each source speaks its own language, so each carries its own mapping rules.
Per-persona meaning
Section titled “Per-persona meaning”- Affiliate marketer: an affiliate network (ClickBank, Impact, Awin) that returns conversions by postback.
- eCommerce marketer: your store (Shopify, WooCommerce) sending orders by webhook.
- Lead-gen marketer: your CRM (HubSpot, GoHighLevel) pushing lifecycle events as leads convert.
- Business owner: wherever your sales actually register — store, CRM, or your own site.
Do not confuse with
Section titled “Do not confuse with”- Conversion Mapping — the source is where a conversion comes from; the mapping is the rule that interprets it.
- Event Mapping — a source brings conversions in; event mapping sends them out to ad platforms.
In AnyTrack
Section titled “In AnyTrack”When you connect an integration, it becomes a conversion source. AnyTrack collects the raw conversion (a ClickBank Sale, a Shopify Order Created, a HubSpot deal stage), then applies that source’s Conversion Mapping to normalize it into a standard conversion before attribution and delivery to ad platforms.