# Google Ads via GA4

> Integrate Google Ads with Google Analytics 4 to track conversions reliably, optimize campaigns with better data, and maximize ROAS using AnyTrack conversion tracking platform.

This guide follows the standard steps recommended by Google to sync your Google Analytics goals with Google Ads.

> 📘 **Not Sure Whether to Use Google Analytics 4 or Google Ads Conversions?**
>
> Read our in-depth comparison of <a href='/docs/google-ads-vs-google-analytics-4'>Google Ads vs Google Analytics 4</a> to understand their features, benefits, and determine which tracking method suits your business needs.

## Prerequisites

- An AnyTrack account
- A Google Analytics 4 property
- Conversion goals configured in Google Analytics
- A Google Ads account

## Connect Your Google Ads and Google Analytics Accounts

Before connecting to Google Ads, update your Google Analytics property settings to allow manual tagging (`UTM`).

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1. In Google Analytics, go to **Admin** settings and open the **Google Ads Linking** menu
2. Follow the on-screen steps

## Google Ads Settings

1. Open the **Conversion** menu
2. Add a conversion
3. Select the **Import** option
4. Select **Google Analytics** and click **Continue**
   - You see a list of conversion goals to import from your Google Analytics account
5. Select the conversion goals you want to import
6. Update each conversion according to your needs
7. Check the **Include in Conversions** option or not

> ❗ ****
>
> This option significantly impacts campaign performance depending on how you run campaigns.

## UTM Tracking Template

The tracking template adds `UTM` parameters to your ad URLs. `UTM` parameters customize your final URL and are used to create your landing page URL when an ad is clicked.

Find the recommended tracking template under your **Ads Integration** tab on your [pixel settings](https://dashboard.anytrack.io/asset-Tracking Tags).

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For example, if your final ad URL is [https://anytrack.io](https://anytrack.io), you target the keyword "Conversion Tracking Platform", and your tracking template is:

```
{lpurl}?url={lpurl}&`utm_term`={keyword}
```

At runtime, the URL becomes:

```
https://anytrack.io?url=https%3A%2F%2Fanytrack.io&`utm_term`=Conversion%20Tracking%20Platform
```

## Setup Instructions

1. Navigate to your **Account Settings**
   - Access account settings from the "All Campaigns" view
2. Enable **Auto-Tag** if not already enabled
3. Paste the tracking template

## Conversion Event Mapping

> 📘 **Good to know**
>
> AnyTrack automatically tracks standard events and maps them to standard event types in Google Analytics (for example, Purchase, FormSubmit, OutboundClick).

Trigger Google Analytics events when AnyTrack receives the same events:

1. Go to the **Tracking Tags** section
2. Select **Google Analytics**
3. After connecting your Tracking Tag, see the standard event mapping

Remove or remap events according to your needs.

## Complete

Conversions triggered in AnyTrack automatically send to Google Analytics and sync with Google Ads.

## Related Articles

- [Shopify and Google Ads](/docs/shopify-and-google-ads-integration)
- [Install AnyTrack Tag](/docs/install-anytrack-tag)
- [Ad Platforms Attribution](/docs/attribution-delays)