# Advance Plan

> What the AnyTrack Advance plan includes and adds over Personal, its limits and pricing, and how it compares to a Custom plan.

The Advance plan is AnyTrack's top self-serve plan. This page covers what it adds over the Personal plan, its limits and pricing, and when to move to a Custom plan.

## TL;DR

**The AnyTrack Advance plan is built for established businesses and agencies tracking at scale.** On top of everything in the [Personal plan](/docs/personal-plan), Advance raises outgoing [Webhooks](/docs/webhooks-outgoing) to 10, adds multiple pixels per property, includes personalized onboarding and dedicated support, and scales to 10 properties (extra at $30 per month each) and 3,000,000 sessions per month.

| Attribute | Advance plan |
|-----------|--------------|
| Price | $300 per month, or $3,000 per year |
| Best for | Established businesses and agencies at scale |
| Most common use case | High-volume, multi-property tracking across several ad accounts |
| Monthly sessions | 3,000,000 |
| Properties (websites) | 10 - extra properties at $30 per month each |
| Conversion sources | Unlimited |
| Ad platform integrations | All 6, with multiple pixels per property |
| Conversion API | Included - unlimited integrations |
| Outgoing Webhooks | 10 |
| Team members | 10 |
| Overage | $0.20 per 1,000 sessions above 3,000,000 |
| Free trial | 14 days |

## What the Advance plan adds over Personal

These features are unlocked on Advance, on top of everything in the [Personal plan](/docs/personal-plan).

| Feature | What it is | How to use it |
|---------|-----------|---------------|
| Multiple pixels per property | Connect multiple pixels of the same type (for example two Meta pixels or two Google tags) to a single property. | Add the additional pixels when configuring the property's ad platform. |
| Extra Properties | Add properties beyond the 10 included, billed at $30 per month for each extra property. | Add extra properties from your billing or property settings. |
| Personalized onboarding | One-on-one onboarding with a dedicated specialist. | Arranged with your account contact after subscribing. |
| Premium Integrations | A plan-gated group of premium integration connectors available on Advance. | Connect from the Integration Catalog. |

Advance also raises outgoing [Webhooks](/docs/webhooks-outgoing) from 2 to 10, increases properties to 10 and team members to 10, and lifts the session limit to 3,000,000 per month.

<Callout icon="📘" theme="info">
**Beyond Advance.** If you need unlimited sessions or properties, a custom tracking plan, or a managed implementation, the [Custom plan](/docs/custom-plan) covers it. Advance is the largest plan you can self-serve.
</Callout>

## Also included from Personal, Starter, and Free

Everything in the lower plans is included on Advance - the Conversion API to all ad platforms, GA4, custom integrations, cross-domain tracking, every pre-built integration, audience building, and the full Free baseline. See the [plan comparison](/docs/plan-comparison) for the complete feature grid.

## How trials and upgrades work

**Using an Advance feature while on a lower plan - connecting a second ad account on the same platform, or needing more than the 2 outgoing webhooks Personal allows - starts a 14-day Advance trial.** Adding more than 3 properties also moves you to Advance. You are not charged during the trial.

Advance is the top self-serve plan. If your needs go beyond it - unlimited sessions or properties, a custom tracking plan, or a managed tracking service - move to the [Custom plan](/docs/custom-plan) by contacting the team.

<FaqAccordion
  title="Advance Plan FAQ"
  icon="fa-duotone fa-circle-question"
  lastReviewed="2026-06-23"
  items={[
    {
      question: "What does the Advance plan add over Personal?",
      answer: "Advance adds multiple pixels per property, personalized onboarding, and premium integrations, and raises the limits to 10 properties, 10 outgoing webhooks, 10 team members, and 3,000,000 sessions per month."
    },
    {
      question: "How many outgoing webhooks does the Advance plan include?",
      answer: "Ten. Advance includes 10 outgoing Webhook endpoints, up from 2 on Personal. See <a href='/docs/webhooks-outgoing'>Outgoing Webhooks</a>."
    },
    {
      question: "Can I add more than 10 properties on Advance?",
      answer: "Yes. Advance includes 10 properties, and you can add extra properties at $30 per month each. For unlimited properties, see the Custom plan."
    },
    {
      question: "What is the Advance session limit and overage?",
      answer: "Advance includes 3,000,000 sessions per month. Sessions above that are billed at $0.20 per 1,000 - the lowest overage rate. See <a href='/docs/overage-fees'>Session Overage Fees</a>."
    },
    {
      question: "When should I choose Custom instead of Advance?",
      answer: "Choose Custom when you need unlimited sessions or properties, a custom tracking plan, custom implementation, or a managed tracking service. Advance is the largest self-serve plan; Custom is negotiated with the team. See the <a href='/docs/custom-plan'>Custom plan</a>."
    }
  ]}
/>

## Related articles

<Cards columns={2}>
  <Card title="Personal Plan" href="/docs/personal-plan" icon="fa-star">
    The plan below - GA4, webhooks, custom integrations, 3 properties.
  </Card>
  <Card title="Custom Plan" href="/docs/custom-plan" icon="fa-gem">
    Unlimited scale, custom implementation, and a managed tracking service.
  </Card>
  <Card title="Compare Plans and Features" href="/docs/plan-comparison" icon="fa-table-list">
    Every feature side by side across all plans.
  </Card>
  <Card title="Session Overage Fees" href="/docs/overage-fees" icon="fa-chart-line">
    How overage is billed - $0.20 per 1,000 sessions on Advance.
  </Card>
</Cards>