# Lead Ads Instant Forms

> Connect Meta Lead Ads with Instant with AnyTrack to enable Conversion API tracking and campaign reporting. Send server-side conversion data for better ad optimization and accurate attribution.

Track [Meta Lead Ads with Instant Forms](https://www.facebook.com/business/help/761812391313386?id=735435806665862) in AnyTrack. Leads are automatically attributed to their campaigns and displayed in the Campaign Report. Extend the customer journey by sending additional conversion events tied to the lead's email for precise attribution.

Start tracking Meta Lead Ads Instant Forms in three steps.

## Step 1: Connect Your Facebook Ads Account

Follow the <a href='/docs/facebook-ads#step-1-connect-your-facebook-ads-account'>main setup guide</a> to connect your Facebook Ads account.

## Step 2: Connect Your Facebook Page

Connect your Facebook Page to AnyTrack to automatically track your Meta Lead Ads (Instant Forms).

1. **Select your AnyTrack property**

<Image align="center" alt="Select your AnyTrack property" border={true} src={readmeAsset1} className="border" />

2. **Click on Tracking Tags**

<Image alt="Click on Tracking Tags" border={false} src={readmeAsset2} />

3. **Select your Facebook Tracking Tag and click Lead Ads +CONNECT PAGE**

<Image alt="Select your Facebook Tracking Tag and click Lead Ads +CONNECT PAGE" border={false} src={readmeAsset3} />

4. **Log into your Facebook account**

<Image alt="Log into your Facebook account" border={false} src={readmeAsset4} />

5. **Click Connect As**

<Image align="center" alt="Click Connect As" border={true} src={readmeAsset5} className="border" />

6. **Choose your Facebook Page**

<Image align="center" alt="Choose your Facebook Page" border={true} src={readmeAsset6} className="border" />

7. **Click Continue**

<Image align="center" alt="Click Continue" border={true} src={readmeAsset7} className="border" />

8. **Choose the Facebook Business(es) and continue**

<Image alt="Choose the Facebook Business(es) and continue" border={false} src={readmeAsset8} />

9. **Click Save**

<Image alt="Click Save" border={false} src={readmeAsset9} />

10. **Select the Facebook Page**

<Callout icon="👍">

Lead Ads campaigns always connect through a Facebook Page.

</Callout>

<Image alt="Select the Facebook Page" border={false} src={readmeAsset10} />

11. **Click CONNECT**

<Image alt="Click CONNECT" border={false} src={readmeAsset11} />

12. **The connected page shows a green indicator**

<Image alt="The connected page shows a green indicator" border={false} src={readmeAsset12} />

## Step 3: Add the AdLeadInitialLead Column to Campaign Report

AnyTrack receives leads as `AdLeadInitialLead` events. Add the corresponding column to see them in the Campaign Report.

<Image align="center" alt="Add the AdLeadInitialLead column" border={true} caption="Add the AdLeadInitialLead column to the Campaign Report" src={readmeAsset13} />

<Image align="center" alt="See which campaigns generate AdLeadInitialLead events and add the Cost per AdLeadInitialLead column" border={true} caption="You will see which campaigns are driving the AdLeadInitialLead events." src={readmeAsset14} />

<Image align="center" alt="Apply the AdLeadInitialLead event filter on the Conversions Report to see all your Facebook leads" border={true} caption="Apply the AdLeadInitialLead event filter on the Conversions Report to see all your Facebook leads." src={readmeAsset15} />

## Extending the Customer Journey

Include the email from the `AdLeadInitialLead` event in conversion data you send to your custom integration. Map the email to the `refId` attribute so AnyTrack links the new conversion to the original lead for accurate attribution.

<Image align="center" alt="Use the email from your Facebook lead as the refId in future conversions to link them to the same customer journey." border={true} caption="Use the Facebook lead email as the refId in future conversions to link them to the same customer journey." src={readmeAsset16} />

### Example: Extending the Customer Journey After a Facebook Lead

Your Facebook Lead Ad generates an `AdLeadInitialLead` event. Later, signal lead warmth by generating a custom conversion event like `PrePurchase`. Create a custom integration endpoint and send a POST request including the email from the original `AdLeadInitialLead` event in the `refId` attribute. This links the new event to the same customer journey. See <a href='/docs/event-attributes'>all available event attributes</a>.

```
{
    "event_name": "PrePurchase",
    "refId": "Elzywood345@gmail.com",
    "fullName": "Elon Musk",
    "address": "Milky Way 1",
    "phone": "+1919875666",
    "country": "Space",
    "items": [
        {
            "id": "20291",
            "name": "Sony MDRZX110/BLK ZX Series Stereo Headphones",
            "quantity": 1,
            "price": 20.00,
            "brand": "Sony"
        },
        {
            "id": "49292",
            "name": "Beats Headphones",
            "quantity": 1,
            "price": 100.00,
            "brand": "Beats"
        }
    ],
    "currency": "USD",
    "id": "24356562534585",
    "subtotalprice": 120.00,
    "totalprice": 120.00,
    "taxPrice": 10,
    "value": 120.00,
    "transactionId": "#24356562534585"
}

```

On the Events Log of your custom integration you will find:

<Image align="center" alt="AnyTrack will use the refId to match the new event with the Facebook lead" border={true} caption="AnyTrack will use the refId to match the new event with the Facebook lead" src={readmeAsset17} />

<Image align="center" alt="The follow-up event is appended to the customer journey that began with the Facebook lead." border={true} caption="The new event is appended to the customer journey that began with the Facebook lead." src={readmeAsset18} />

For a full overview of the Lead Ads attribution flow, CRM integration, and event mapping, see the [Facebook Lead Ads integration guide](/docs/facebook-lead-ads).

## Related Articles

- [Install AnyTrack Tag](/docs/install-anytrack-tag)
- [Integration Event Log](/docs/integration-event-log)
- [Ad Platforms Attribution](/docs/attribution-delays)