# Free Plan
> What the AnyTrack Free plan includes, who it is for, its limits, and how trials start when you use a paid feature.
The AnyTrack Free plan is the no-cost entry point to AnyTrack. This page lists what the plan includes, who it is for, its limits, and what happens when you use a feature that needs a paid plan.
## TL;DR
**The AnyTrack Free plan is a free-forever tracking plan for one website with 5,000 sessions per month.** It is built for freelancers, solo affiliates, and anyone validating AnyTrack before they pay. You get client-side and server-side conversion tracking, affiliate tracking, and the ROAS, Campaign, and Landing Page reports. The main thing it does not include is the [Conversion API](/docs/conversion-api): on Free, conversions are tracked and shown in AnyTrack but are not sent to ad platforms. Sending conversions starts on the [Starter plan](/docs/starter-plan).
| Attribute | Free plan |
|-----------|-----------|
| Price | $0 - free forever |
| Best for | Freelancers, solo affiliates, first-time AnyTrack users |
| Most common use case | Track conversions on one site and see ROAS without paying |
| Monthly sessions | 5,000 |
| Properties (websites) | 1 |
| Conversion sources | 1 |
| Ad platform integration | 1 - campaign data via Google Ads, Meta, or TikTok |
| Conversion API | Not included (starts on Starter) |
| Team members | 1 |
| Overage | None - capped at 5,000 sessions per month, resets at the end of the billing cycle |
| Free trial | Not needed - the plan is free |
**What "tracked but not sent" means on Free.** AnyTrack still records conversions and shows them in your reports on the Free plan. What requires a paid plan is the [Conversion API](/docs/conversion-api) - the server-side delivery of those conversions to ad platforms like Meta, Google, and TikTok for optimization. Free includes one ad platform integration so you can pull its campaign data into reports, but not send conversions back to it.
## What is included in the Free plan
Every feature below is live on the Free plan. Each row says what the feature is and how to use it.
### Tracking
| Feature | What it is | How to use it |
|---------|-----------|---------------|
| Client-side tracking | Browser-based tracking through the Tracking Tag. Captures sessions, page views, outbound clicks, form events, and standard events such as AddToCart and ViewContent directly in the visitor's browser. | [Install the Tracking Tag](/docs/install-anytrack-tag) on your site; events are captured automatically. |
| Server-side tracking | Server-to-server tracking, independent of the browser, so data holds up under ad blockers and cookie limits. | Connect a conversion source (for example Shopify) or send events to the Collect API. |
| Redirectless tracking | Appends the click ID to affiliate and outbound links without an intermediate redirect, keeping the original URL. | Enabled automatically through [AutoTag](/docs/autotrack) on tracked links. |
| Lead journey tracking | Links the events a lead generates across sessions into one journey for attribution and reporting. | No setup - lead journeys appear in your reports once leads are tracked. |
### Tag management
| Feature | What it is | How to use it |
|---------|-----------|---------------|
| AutoTrack | Part of the Tracking Tag. Tracks form submissions and outbound clicks on the page, and adds standard events (AddToCart, ViewContent, and others) emitted by integrated conversion sources such as Shopify, HubSpot, and GoHighLevel, without per-element code. | On by default once the [Tracking Tag](/docs/autotrack) is installed. |
| AutoScan | Part of the Tracking Tag. Scans outbound links on each page and marks their tracking group so they can be AutoTagged with the required subid parameter for the matching affiliate network. | Automatic on every page once the Tracking Tag is installed. |
| AutoTag | Part of the Tracking Tag. Automatically identifies affiliate links and appends the affiliate network's subid parameter together with the AnyTrack click identifier (atclid). | Add affiliate links to your pages; AutoTag identifies them and appends the parameters at click time. |
| Tag management | Loads ad platform tags (Meta Pixel, Google tag, TikTok Pixel) with the right identifiers from one tag. | Connect an ad platform; AnyTrack loads its tag automatically. |
| CMS integrations | Installs the Tracking Tag and captures events on a CMS such as WordPress without code edits. | Install the Tracking Tag through your CMS integration. |
| Google Tag Manager API | Deploys and manages the Tracking Tag and ad tags through a GTM container. | Add AnyTrack to your GTM container. |
| Chrome extension for tag troubleshooting | Inspects the Tracking Tag on a page to confirm it loads, fires events, and applies click IDs. | Install the AnyTrack Chrome extension and open it on your site. |
### Data and conversions
| Feature | What it is | How to use it |
|---------|-----------|---------------|
| 30 data points | Up to ~30 event attributes (customer, product, and event data) carried on each event to improve Event Match Quality. | Send [event attributes](/docs/event-attributes) with your events; richer data improves matching. |
| Deduplication | Removes duplicate conversions before they are sent to ad platforms, based on event source, click identifiers, event names, and transaction or order IDs. | Automatic - no setup. |
| Multi-currency | Send conversions in any currency; AnyTrack converts each value into the property's default currency for consistent reporting. | Automatic when conversions carry a currency. |
| Global conversion settings | Property-level default rules for how conversions are handled across that property's integrations. | Configure in the property's conversion settings. |
| Automatic conversion logic | Classifies qualifying events as conversions automatically, without tagging each one. | Automatic - qualifying events become conversions. |
| Combine orders | Merges multiple orders from the same customer into a single conversion. Available for GoHighLevel, WooCommerce, ClickFunnels, ClickFunnels 2.0, Funnelish, and ClickBank. Not available for Shopify. | Enable in the supported integration's settings. |
| Real-time Event Log | Per-integration live feed of tracked events. Each conversion source integration has its own event log used to verify capture. | Open Integrations, choose the integration, and inspect its event log. |
| Real-time validation | Events arrive in AnyTrack in real time, so you can validate tracking immediately without waiting hours or days for data to appear. | Watch the Event Log while you test the install. |
### Ads and campaigns
| Feature | What it is | How to use it |
|---------|-----------|---------------|
| Ad platform integration (campaign data) | Connect one ad platform to pull its campaign data (spend, impressions, clicks) into the Campaign Report. Campaign-data fetching is available for Google Ads, Meta, and TikTok. | Connect one of Google Ads, Meta, or TikTok from the Integration Catalog. Free includes one ad integration; sending conversions back via the Conversion API starts on Starter. |
| UTM tracking templates | Predefined UTM parameter sets with dynamic placeholders the ad platform fills at click time. | Add the UTM template to your ad platform campaign settings. |
| Affiliate tracking | Tracks affiliate link clicks and attributes affiliate-network conversions back to the source. | Add affiliate links (AutoTag appends the click ID) and set the network's Postback URL. |
**Only Google Ads, Meta, and TikTok fetch campaign data into AnyTrack.** Microsoft Ads, Taboola, and Outbrain track traffic by UTM and rely on the Conversion API to send conversions - and the Conversion API is not on the Free plan, so those three platforms need a paid plan.
### Reports and dashboard
| Feature | What it is | How to use it |
|---------|-----------|---------------|
| Custom Campaign Reports | The Campaign Report: ad spend, impressions, and clicks plus AnyTrack conversions, revenue, ROAS, CPA, and EPC. | Open the Campaign Report in the dashboard. |
| Landing Page Reports | Per-landing-page performance: sessions, events, conversions, and revenue. | Open the Landing Page Report. |
| Campaign Report Export | Export selected campaign or ad set data to a single file from the report view. | Use the export option in the Campaign Report. |
| Ads management | Connect ad platforms and manage how campaign data and conversions flow. | Manage ad platforms in the Ads section. |
| Integration management | The Integration Catalog for connecting and configuring conversion sources and ad platforms. | Connect integrations from the Integration Catalog. |
| Property management | Create and manage your property (website) with its own tracking settings and Tracking Tag. | Add your property in the dashboard. |
### Support and onboarding
| Feature | What it is | How to use it |
|---------|-----------|---------------|
| Email support | Support by email at support@anytrack.io. | Email support@anytrack.io. |
| Chat support | Support through the in-dashboard chat. | Open the chat in your dashboard. |
| Knowledge base | Setup and troubleshooting guides at readme.anytrack.io. | Search readme.anytrack.io. |
| Group onboarding | Onboarding through scheduled group sessions or webinars. | Join a scheduled onboarding session. |
| Tracking Wizard | AI assistant that guides Tracking Tag installation and answers tracking questions. | Open the Tracking Wizard in the dashboard. |
## How trials and upgrades work
AnyTrack does not block paid features behind a hard wall. **When you use a feature that a paid plan includes, AnyTrack starts a 14-day free trial of the plan that unlocks it.** When the trial ends you keep the plan if you subscribe, or return to Free.
Two things trigger a move up from Free:
1. **Using a paid feature** starts a trial of the plan that includes it. For example, sending conversions through the [Conversion API](/docs/conversion-api), connecting a second ad platform, adding a second conversion source, or adding a second property all start a Starter trial.
2. **Exceeding a plan's quantity limit** requires upgrading to the next plan. For example, the [outgoing Webhooks](/docs/webhooks-outgoing) feature is included on Personal with 2 webhooks; if you need more than 2, you upgrade to Advance, which includes 10.
**Trials are per feature, not per click.** Starting to use a paid feature begins one 14-day trial of the relevant plan. You are not charged during the trial, and the Free plan does not expire - if you do not subscribe, your account returns to Free.
**The Free plan is capped at 5,000 sessions per month.** There is no overage billing on Free; tracking is capped at the limit and the counter resets at the end of each billing cycle. To track more sessions, start a trial of a paid plan or upgrade - paid plans raise the cap and bill any sessions above it at the plan's overage rate.
the Conversion API guide."
},
{
question: "What happens when I hit 5,000 sessions on the Free plan?",
answer: "The Free plan is capped at 5,000 sessions per month and has no overage billing. Tracking is capped at the limit, and the counter resets at the end of each billing cycle. To keep tracking beyond the cap, start a trial of a paid plan or upgrade. Paid plans raise the session limit and bill extra sessions at the plan's overage rate. See Session Overage Fees."
},
{
question: "What happens if I try to use a paid feature on Free?",
answer: "AnyTrack starts a 14-day free trial of the plan that includes the feature. For example, sending a conversion through the Conversion API or adding a second property starts a Starter trial. You are not charged during the trial, and your account returns to Free if you do not subscribe."
},
{
question: "Can I track more than one website on the Free plan?",
answer: "No. The Free plan includes one property (website) and one conversion source. Adding a second property or conversion source starts a trial of the plan that supports it - the Personal plan includes 3 properties and the Advance plan includes 10. See the plan comparison."
}
]}
/>
## Related articles
See every feature side by side across Free, Starter, Personal, Advance, and Custom.
The first paid plan - unlocks the Conversion API and all ad platforms.
How session-based pricing and billable sessions work.
Add AnyTrack to your site and start tracking on the Free plan.