# Guides

> Find step-by-step guides for common AnyTrack workflows. Covers affiliate marketing funnels, webhook automation, WordPress setups, payment tracking, email attribution, deeplinks, and multi-property configurations.

These guides walk through real-world tracking scenarios that go beyond basic integration setup. Each one covers a specific workflow end to end, from connecting the platforms involved to verifying that conversions reach your ad platforms correctly.

If you are looking for platform-specific integration setup (Shopify, ClickBank, Google Ads, etc.), start with the [Integration Catalog](/docs/integration-catalog). For technical reference on tracking methods, events, and the Click ID, see [Tracking Specifications](/docs/tracking-specifications).

## Affiliate Marketing

Run affiliate offers through paid ads with full conversion tracking. These guides cover the complete workflow: connecting your affiliate network, setting up your ad campaigns, and making sure conversions flow back to the right ad platform for optimization.

<Cards columns={2}>

  <Card title="Affiliate Marketing" href="/docs/affiliate-marketing-1" icon="fa-solid fa-bullhorn" iconColor="blue-500">
    Overview of affiliate tracking with AnyTrack, including Impact and CJ integration walkthroughs.
  </Card>

  <Card title="Affiliates on Facebook Ads" href="/docs/how-to-do-affiliate-marketing-on-facebook-ads" icon="fa-solid fa-rectangle-ad" iconColor="blue-500">
    Set up Facebook Ads campaigns for affiliate offers with Conversion API attribution.
  </Card>

  <Card title="Affiliates on Google Ads" href="/docs/how-to-do-affiliate-marketing-on-google-ads" icon="fa-solid fa-magnifying-glass-dollar" iconColor="blue-500">
    Run Google Ads for affiliate marketing with conversion tracking and campaign optimization.
  </Card>

  <Card title="Create an Affiliate Link" href="/docs/how-to-create-an-affiliate-link-for-your-shop" icon="fa-solid fa-link" iconColor="blue-500">
    Build trackable affiliate links with UTM parameters for partner performance reporting.
  </Card>

</Cards>

## Webhooks and Automation

Connect AnyTrack to platforms outside the standard integration catalog using webhooks and Zapier. Incoming webhooks send conversion data to AnyTrack from any app. Outgoing webhooks push AnyTrack conversion data to CRMs, spreadsheets, or business intelligence tools.

<Cards columns={2}>

  <Card title="Webhooks" href="/docs/webhooks" icon="fa-solid fa-arrows-turn-right" iconColor="green-500">
    Set up incoming and outgoing webhooks for server-side conversion tracking and data sync.
  </Card>

  <Card title="Track Conversions with Zapier" href="/docs/how-to-use-zapier-webhooks-to-track-conversions" icon="fa-solid fa-bolt" iconColor="green-500">
    Step-by-step Zapier webhook setup for sending and receiving conversion data.
  </Card>

  <Card title="Send Conversions to Networks" href="/docs/how-to-use-anytrack-to-send-conversions-to-affiliate-networks" icon="fa-solid fa-share" iconColor="green-500">
    Automate conversion postbacks to affiliate networks with real-time data delivery.
  </Card>

</Cards>

## WordPress and Link Managers

Install AnyTrack on WordPress sites using plugins, Google Tag Manager, or Elementor. These guides also cover affiliate link management plugins that need special configuration to pass the Click ID correctly.

<Cards columns={2}>

  <Card title="WordPress Plugin" href="/docs/wordpress" icon="fa-solid fa-plug" iconColor="purple-500">
    Install the AnyTrack Affiliate Link Manager plugin on WordPress.
  </Card>

  <Card title="WordPress Integration Options" href="/docs/wordpress-integrations-options" icon="fa-solid fa-screwdriver-wrench" iconColor="purple-500">
    Compare WordPress installation methods: plugin, GTM, or Elementor.
  </Card>

  <Card title="Track Funnel Pages" href="/docs/track-funnel-pages-wordpress" icon="fa-solid fa-filter" iconColor="purple-500">
    Track WordPress and Elementor funnel pages with Calendly booking attribution.
  </Card>

  <Card title="ThirstyAffiliates" href="/docs/thirstyaffiliates" icon="fa-solid fa-wand-magic-sparkles" iconColor="purple-500">
    Configure ThirstyAffiliates to forward tracking parameters through cloaked links.
  </Card>

  <Card title="PrettyLinks" href="/docs/prettylinks" icon="fa-solid fa-wand-magic-sparkles" iconColor="purple-500">
    Set up PrettyLinks to pass the AnyTrack Click ID through shortened affiliate URLs.
  </Card>

</Cards>

## Payment and Checkout Tracking

Track purchases and payment events from platforms that are not in the standard AnyTrack integration catalog. These guides use webhooks, Zapier, or postback URLs to bridge the gap.

<Cards columns={2}>

  <Card title="Stripe Integration" href="/docs/stripe" icon="fa-solid fa-credit-card" iconColor="orange-500">
    Track Stripe payments with postback URLs and attribute revenue to ad campaigns.
  </Card>

  <Card title="Checkout Champ" href="/docs/checkout-champ-tracking" icon="fa-solid fa-cart-shopping" iconColor="orange-500">
    Connect Checkout Champ to AnyTrack with Postback Export Profiles.
  </Card>

  <Card title="Digistore24 Server Tracking" href="/docs/digistore24-merchants" icon="fa-solid fa-server" iconColor="orange-500">
    Set up Digistore24 server-side tracking via webhooks and Zapier.
  </Card>

  <Card title="PayKickstart via Zapier" href="/docs/paykickstart-via-zapier" icon="fa-solid fa-money-bill-wave" iconColor="orange-500">
    Connect PayKickstart sales to AnyTrack through Zapier for real-time ROAS attribution.
  </Card>

</Cards>

## Advanced Workflows

These guides cover specialized tracking scenarios: email campaign attribution, CRM lifecycle tracking, call tracking, deeplinks for direct-to-offer campaigns, multi-property setups, and form-to-affiliate workflows.

<Cards columns={3}>

  <Card title="Email Marketing" href="/docs/email-marketing" icon="fa-solid fa-envelope" iconColor="red-500">
    Track email campaign conversions with cross-device attribution.
  </Card>

  <Card title="Customer Lifecycle" href="/docs/tracking-customer-lifecycle-with-ad-platforms" icon="fa-solid fa-arrows-spin" iconColor="red-500">
    Send CRM lifecycle events to Google and Facebook Ads for optimization.
  </Card>

  <Card title="Call Tracking" href="/docs/integrating-anytrack-with-retreaver-for-call-tracking-and-conversion-reporting" icon="fa-solid fa-phone" iconColor="red-500">
    Integrate Retreaver with AnyTrack for call conversion reporting.
  </Card>

  <Card title="Create a Deeplink" href="/docs/deeplink" icon="fa-solid fa-arrow-up-right-from-square" iconColor="red-500">
    Send traffic directly to affiliate offers without a landing page.
  </Card>

  <Card title="Multi-Property Setup" href="/docs/anytrack-multiaccount" icon="fa-solid fa-sitemap" iconColor="red-500">
    Unify customer journeys across multiple AnyTrack properties.
  </Card>

  <Card title="Forms to Affiliate Offers" href="/docs/how-to-track-form-submission-and-pass-anytrack-clickid-to-an-affiliate-offer-link" icon="fa-solid fa-rectangle-list" iconColor="red-500">
    Pass the Click ID from form submissions to affiliate offer links.
  </Card>

  <Card title="GoHighLevel and Elementor" href="/docs/gohighlevel-and-elementor" icon="fa-solid fa-arrows-left-right" iconColor="red-500">
    Bridge Elementor forms to GoHighLevel with server-side conversion tracking.
  </Card>

  <Card title="Calendly Tracking" href="/docs/calendly-conversion-tracking" icon="fa-solid fa-calendar-check" iconColor="red-500">
    Track Calendly bookings and attribute them to ad campaigns.
  </Card>

</Cards>

<FaqAccordion
  title="Guides FAQ"
  icon="fa-duotone fa-circle-question"
  items={[
    {
      question: "How do I know which guide to follow for my setup?",
      answer: "Start with the platform you need to track conversions from. If that platform has a dedicated integration in the <a href='/docs/integration-catalog'>Integration Catalog</a>, follow the integration article instead. Use these guides when your workflow involves multiple platforms, custom webhooks, WordPress link managers, or a payment provider not in the catalog."
    },
    {
      question: "Can I combine multiple guides for a complex funnel?",
      answer: "Yes. Many real-world setups combine guides. For example, you might follow the WordPress Plugin guide to install the Tracking Tag, the ThirstyAffiliates guide to configure link tracking, and the Affiliate Marketing on Facebook Ads guide to set up your campaigns. The AnyTrack Click ID ties each step together automatically."
    },
    {
      question: "What if my platform is not covered in any guide or integration?",
      answer: "Use the <a href='/docs/webhooks'>Webhooks</a> guide. Any platform that can send or receive HTTP requests works with AnyTrack through Zapier or direct webhook URLs. You can also use the AnyTrack JavaScript API to trigger custom events from any website."
    },
    {
      question: "Do these guides apply to all AnyTrack plans?",
      answer: "Most guides work on all paid plans (Starter, Personal, Advance, Custom). The Free plan supports basic tracking but has limits on sessions and integrations. Each guide notes plan requirements where they apply."
    },
    {
      question: "Where do I go if a guide does not solve my issue?",
      answer: "Check the <a href='/docs/troubleshooting-integrations'>Troubleshooting</a> section for common issues. You can also use the AnyTrack Pixel Helper Chrome extension to verify your Tracking Tag installation and diagnose event delivery problems."
    }
  ]}
/>