# Outbrain Integration Checklist
> Validate your AnyTrack-Outbrain integration setup with this complete checklist. Verify conversion tracking, Tracking Tag installation, and accurate campaign reporting.
Validate your AnyTrack-Outbrain integration setup and ensure accurate conversion tracking and campaign reporting with this complete checklist.
## Prerequisites Verification
Before validating your integration, ensure these foundational elements are in place:
- **AnyTrack Tracking Tag installed** in the `` section of all pages
- **Conversion source connected** (Shopify, ClickFunnels, etc.) with AnyTrack tracking conversions
- **Active Outbrain campaigns** running and generating traffic
- **Outbrain guide completed** — see Outbrain integration guide
## Integration Setup Verification
### Step 1: Account Connection Validation
Navigate to **Tracking Tags > Outbrain** in your AnyTrack dashboard and verify:
- Account ID matches your Outbrain Advertiser ID (`OB_ADV_ID`) from the Tracking Tag code
- **Conversion API** toggle is switched ON
### Step 2: Conversion Event Mapping Validation
Verify event names in AnyTrack exactly match Outbrain event names. Event names are case-sensitive.
### Step 3: UTM Tracking Template Validation
Navigate to **Account Settings > Suffix field** in Outbrain and confirm the complete AnyTrack UTM template is pasted correctly.
## Traffic and Engagement Validation
### Step 4: Click Tracking Verification
**Verify page views are tracked with UTM parameters:**
1. Visit your website from an Outbrain ad
2. Use AnyTrack Pixel Helper Extension to verify PageView event
3. Confirm campaign data (UTM parameters) is captured:
- All UTM parameters are passed
- Outbrain Click ID is passed
**Verify campaign attribution:**
1. Navigate to **Campaign Reports** in AnyTrack
2. Confirm Outbrain campaigns display:
- Campaign names
- Sessions count
- UTM parameter data
3. Verify traffic sources show `utm_source=outbrain`
### Step 5: Conversion Tracking Validation
**Verify server-to-server conversions are firing:**
1. Navigate to **Conversions Report** in AnyTrack
2. Check for successful conversion events from Outbrain campaigns
3. Ensure conversions have valid `ob_click_id`
**Verify conversions appear in Outbrain dashboard:**
1. Check **Conversions page** in Outbrain Amplify Dashboard
2. Confirm conversions are active
Note: Conversions may take hours to appear as active while already showing in Campaign Reports.
**Validate attribution accuracy:**
1. Compare conversion counts between AnyTrack Campaign Reports and Outbrain dashboard
2. Allow for processing delays in timing comparison
3. Verify conversions attributed to correct campaigns, ads, and publishers
## Troubleshooting Verification
### Step 6: Error Resolution Check
**No conversions in Outbrain but showing in AnyTrack:**
- Confirm exact event name matching (case-sensitive)
- Verify server-to-server tracking is enabled
- Check correct `OB_ADV_ID` is connected
- Ensure conversions have valid `ob_click_id`
**UTM parameters not capturing:**
- Verify UTM template is saved in Outbrain Account Settings
- Check campaign URLs include suffix parameters
- Confirm AnyTrack Tracking Tag loads on landing pages
**Attribution discrepancies:**
- Account for Outbrain's attribution windows and processing delays
- Verify click IDs pass correctly in campaign URLs
- Check for redirects that might break parameter passing
### Step 7: Advanced Validation
**Cross-platform data orchestration:**
If you connected Google Analytics, verify Outbrain conversions appear. Confirm conversions sync to other connected ad platforms (Facebook Ads, Google Ads, etc.).
**Event value accuracy:**
- Confirm commission/`revenue` values from affiliate networks pass correctly
- Verify currency settings match between AnyTrack and Outbrain
**Custom audience building:**
Verify `utm_source` parameter equals `"outbrain"` for proper audience segmentation.
**Multiple conversion goals:**
- Test different conversion events (leads, purchases, upsells) track separately
- Verify each conversion type optimizes campaigns in Outbrain
## Final Integration Health Check
### Step 8: Complete System Validation
**Complete real conversion test:**
1. Generate a test conversion through your normal funnel
2. Verify it appears in both AnyTrack and Outbrain within expected timeframes
3. Confirm all data attributes are correctly captured
**Validate campaign reporting accuracy:**
- Check campaign performance metrics align between platforms
- Verify cost data synchronization (when available)
- Confirm ROI calculations are accurate
**Set up documentation and monitoring:**
- Save screenshots of successful configuration
- Set up monitoring alerts for integration issues
- Document any custom event mappings
## Related Articles
- [Ads Integrations](/docs/ads-integrations)
- [Stripe Integration](/docs/stripe)
- [WordPress Integrations Options](/docs/wordpress-integrations-options)