# Starter Plan

> What the AnyTrack Starter plan includes and adds over Free, its limits and pricing, and how trials start when you use a higher-plan feature.

The Starter plan is AnyTrack's first paid plan. This page covers what it adds over the Free plan, its limits and pricing, and what happens when you use a feature from a higher plan.

## TL;DR

**The AnyTrack Starter plan is the first plan that sends conversions to ad platforms through the [Conversion API](/docs/conversion-api).** It is built for marketers and advertisers who run paid traffic and need server-side conversions feeding back to Meta, Google, TikTok, Microsoft, Taboola, and Outbrain. On top of everything in the [Free plan](/docs/free-plan), Starter unlocks the Conversion API, all ad platform integrations, audience building, unlimited conversion sources, and the eCommerce, affiliate, and funnel integrations, with 100,000 sessions per month.

| Attribute | Starter plan |
|-----------|--------------|
| Price | $100 per month, or $1,000 per year |
| Best for | Marketers and advertisers running paid traffic |
| Most common use case | Send server-side conversions to ad platforms via the Conversion API |
| Monthly sessions | 100,000 |
| Properties (websites) | 1 |
| Conversion sources | Unlimited |
| Ad platform integrations | All 6 (Meta, Google, TikTok, Microsoft, Taboola, Outbrain) |
| Conversion API | Included |
| Team members | 2 |
| Overage | $0.40 per 1,000 sessions above 100,000 |
| Free trial | 14 days |

<Callout icon="📘" theme="info">
**Where Starter fits.** Free already fetches campaign data from Meta, Google, and TikTok into your reports. Starter adds the ability to *send conversions back* to any of the six ad platforms through the Conversion API, plus Microsoft Ads, Taboola, and Outbrain (which are conversion-only and show their metrics in their own dashboards).
</Callout>

## What the Starter plan adds over Free

These features are unlocked on Starter, on top of everything in the [Free plan](/docs/free-plan).

### Ad platforms and the Conversion API

| Feature | What it is | How to use it |
|---------|-----------|---------------|
| Conversion API | Server-side delivery of conversions to an ad platform. AnyTrack enriches, deduplicates, and maps each event, then sends it to the platform. | Connect an ad platform and enable the Conversion API; matched conversions send automatically. |
| Audience building | Builds ad audiences from first-party signals (UTM values, events, customer traits). | Enable audience building on a connected ad platform. |
| Catalog Campaigns | Sends product-level events for dynamic product catalog campaigns (for example Meta Advantage+). | Send product data with events and use it with your catalog campaigns. |
| Microsoft Ads | Send conversions to Microsoft Ads via the Conversion API. Metrics are viewed in Microsoft Ads. | Connect Microsoft Ads from the Integration Catalog. |
| Taboola | Send and import conversions for Taboola campaigns. Metrics are viewed in Taboola. | Connect Taboola from the Integration Catalog. |
| Outbrain | Send and import conversions for Outbrain campaigns. Metrics are viewed in Outbrain. | Connect Outbrain from the Integration Catalog. |

### Conversions and tracking

| Feature | What it is | How to use it |
|---------|-----------|---------------|
| Standard Conversions | AnyTrack's predefined events (Purchase, Lead, AddToCart, InitiateCheckout, ViewContent, FormSubmit). | Map a source's events to standard events in the integration settings. |
| Enhanced eCommerce Tracking | Captures product items, quantity, price, value, and currency on conversions. | Send eCommerce event attributes from your store integration. |
| Multiple Tracking Methods | Link, form, page-view, custom-event, and offline tracking in one Tracking Tag. | Configure the methods you need in AutoTrack settings. |
| Conversion event mapping | Maps a conversion source's event names to AnyTrack standard events. | Set the mapping in each integration's settings. |
| Unlimited Attribution Window | Click-to-conversion window with no fixed cap (configurable). | Set the attribution window in Property Settings. |

### Integrations

| Feature | What it is | How to use it |
|---------|-----------|---------------|
| eCommerce Integrations | Pre-built Shopify, WooCommerce, SamCart, ThriveCart, Funnelish, FunnelKit, Copecart, and Memberful. | Connect your platform from the Integration Catalog. |
| Affiliate Networks Integrations | 70+ affiliate networks that receive conversions via Postback URL. | Connect your network and set its Postback URL. |
| Funnel Builders Integrations | ClickFunnels, Systeme.io, and other funnel builders. | Connect your funnel builder from the Integration Catalog. |

### Reporting and account

| Feature | What it is | How to use it |
|---------|-----------|---------------|
| ROAS Reporting | Return on ad spend per campaign, combining ad spend with AnyTrack revenue. | Open the Campaign Report. |
| Real-time reports | Reports update in near real time as events are tracked. | No setup - reports refresh automatically. |
| Multi-user access | Invite team members with assigned roles (2 included). | Add users in Access Management. |

## Also included from Free

Everything in the [Free plan](/docs/free-plan) is included on Starter - client-side and server-side tracking, AutoTrack, AutoScan, AutoTag, tag management, affiliate tracking, the Campaign and Landing Page reports, deduplication, and more. See the [Free plan](/docs/free-plan) for how to use each, or the [plan comparison](/docs/plan-comparison) for the full feature grid.

## How trials and upgrades work

Starter is the first paid plan. **Using a Starter feature while on Free - sending a conversion through the [Conversion API](/docs/conversion-api), connecting Microsoft Ads, or adding a second conversion source - starts a 14-day Starter trial.** You are not charged during the trial.

To go beyond Starter, the same rule applies one tier up: using a Personal feature (Google Analytics 4, an outgoing webhook, cross-domain tracking, custom integrations) or adding a second property starts a Personal trial. Quantity limits then decide the upgrade - for example, more than 2 [outgoing Webhooks](/docs/webhooks-outgoing) requires the Advance plan.

<FaqAccordion
  title="Starter Plan FAQ"
  icon="fa-duotone fa-circle-question"
  lastReviewed="2026-06-23"
  items={[
    {
      question: "What does the Starter plan add over the Free plan?",
      answer: "Starter unlocks the Conversion API to all six ad platforms, audience building, unlimited conversion sources, the eCommerce, affiliate, and funnel integrations, enhanced eCommerce tracking, ROAS and real-time reporting, and 2 team members. It raises the session limit to 100,000 per month."
    },
    {
      question: "Which ad platforms can I send conversions to on Starter?",
      answer: "All six: Meta, Google, TikTok, Microsoft Ads, Taboola, and Outbrain, through the Conversion API. Meta, Google, and TikTok also fetch campaign data into your AnyTrack reports; Microsoft, Taboola, and Outbrain show their metrics in their own dashboards."
    },
    {
      question: "How many sessions does Starter include and what is the overage?",
      answer: "Starter includes 100,000 sessions per month. Sessions above that are billed at $0.40 per 1,000. See <a href='/docs/overage-fees'>Session Overage Fees</a>."
    },
    {
      question: "Can I track more than one website on Starter?",
      answer: "No. Starter includes one property. Adding a second property starts a trial of the Personal plan, which includes 3 properties. See the <a href='/docs/plan-comparison'>plan comparison</a>."
    },
    {
      question: "Does Starter include GA4 or outgoing webhooks?",
      answer: "No. Google Analytics 4, outgoing Webhooks, custom integrations, and cross-domain tracking start on the Personal plan. Using one of them on Starter begins a Personal trial."
    }
  ]}
/>

## Related articles

<Cards columns={2}>
  <Card title="Free Plan" href="/docs/free-plan" icon="fa-gift">
    The baseline plan - everything Starter builds on.
  </Card>
  <Card title="Personal Plan" href="/docs/personal-plan" icon="fa-star">
    Adds GA4, outgoing webhooks, custom integrations, and 3 properties.
  </Card>
  <Card title="Compare Plans and Features" href="/docs/plan-comparison" icon="fa-table-list">
    Every feature side by side across all plans.
  </Card>
  <Card title="Conversion API" href="/docs/conversion-api" icon="fa-bolt">
    How AnyTrack sends server-side conversions to ad platforms.
  </Card>
</Cards>