# Personal Plan

> What the AnyTrack Personal plan includes and adds over Starter, its limits and pricing, and how trials and upgrades work.

The Personal plan is AnyTrack's most popular plan. This page covers what it adds over the Starter plan, its limits and pricing, and how trials and upgrades work.

## TL;DR

**The AnyTrack Personal plan is built for growing teams that run several sites and tools.** On top of everything in the [Starter plan](/docs/starter-plan), Personal adds Google Analytics 4, two [outgoing Webhooks](/docs/webhooks-outgoing), custom integrations, [cross-domain tracking](/docs/cross-domain-tracking), and custom conversions, and raises the limits to 3 properties and 500,000 sessions per month. It is the right plan once your tracking spans multiple domains or feeds data into GA4 and downstream tools.

| Attribute | Personal plan |
|-----------|---------------|
| Price | $150 per month, or $1,500 per year |
| Best for | Growing teams running multiple sites and tools |
| Most common use case | Multi-site tracking with GA4, webhooks, and cross-domain journeys |
| Monthly sessions | 500,000 |
| Properties (websites) | 3 |
| Conversion sources | Unlimited |
| Ad platform integrations | All 6 |
| Conversion API | Included |
| Outgoing Webhooks | 2 |
| Team members | 2 |
| Overage | $0.30 per 1,000 sessions above 500,000 |
| Free trial | 14 days |

<Callout icon="📘" theme="info">
**Outgoing Webhooks are capped at 2 on Personal.** If you need more than 2 webhook endpoints, upgrade to the [Advance plan](/docs/advance-plan), which includes 10.
</Callout>

## What the Personal plan adds over Starter

These features are unlocked on Personal, on top of everything in the [Starter plan](/docs/starter-plan).

### Multi-site and destinations

| Feature | What it is | How to use it |
|---------|-----------|---------------|
| Cross-domain tracking | Links a visitor's sessions across multiple domains into one journey, keeping a single attribution chain. | Add your domains in cross-domain settings. |
| Google Analytics 4 (GA4) | Sends conversions and events to GA4 through the Measurement Protocol, so AnyTrack conversions appear in GA4. | Connect GA4 with your Measurement ID and API secret. |
| Custom integrations | Build a custom integration to send conversions from any platform using the Collect API, an incoming Webhook, or a Postback URL. | Create a custom integration in the Integration Catalog. |
| Outgoing Webhooks | Sends processed conversions to an external endpoint (Zapier, Make.com, a CRM, a data warehouse). 2 included. | Add a webhook endpoint in the webhook settings (up to 2). |

### Conversions and mapping

| Feature | What it is | How to use it |
|---------|-----------|---------------|
| Custom Conversions | User-defined events and conversions specific to your funnel or product. | Create a custom conversion in conversion settings. |
| Conversion Mapping | Maps AnyTrack standard events to each ad platform's expected event names so conversions are recorded correctly at the destination. | Set the mapping in each ad platform's conversion settings. |

## Also included from Starter and Free

Everything in the [Starter plan](/docs/starter-plan) and [Free plan](/docs/free-plan) is included on Personal - the Conversion API to all ad platforms, audience building, all the eCommerce, affiliate, and funnel integrations, ROAS and real-time reporting, and the full Free baseline. See the [plan comparison](/docs/plan-comparison) for the complete feature grid.

## How trials and upgrades work

**Using a Personal feature while on a lower plan - Google Analytics 4, an [outgoing Webhook](/docs/webhooks-outgoing), [cross-domain tracking](/docs/cross-domain-tracking), custom integrations, or custom conversions - starts a 14-day Personal trial.** Adding a second or third property also starts a Personal trial. You are not charged during the trial.

Personal includes 2 outgoing webhooks and 3 properties. Quantity limits decide the next upgrade: more than 2 outgoing webhooks (up to 10), more than 3 properties (up to 10), or multiple pixels of the same type per property require the [Advance plan](/docs/advance-plan).

<FaqAccordion
  title="Personal Plan FAQ"
  icon="fa-duotone fa-circle-question"
  lastReviewed="2026-06-23"
  items={[
    {
      question: "What does the Personal plan add over Starter?",
      answer: "Personal adds Google Analytics 4, two outgoing Webhooks, custom integrations, cross-domain tracking, and custom conversions. It raises the limits to 3 properties and 500,000 sessions per month."
    },
    {
      question: "How many outgoing webhooks does the Personal plan include?",
      answer: "Two. The outgoing Webhooks feature is included on Personal with 2 endpoints. If you need more than 2, upgrade to the Advance plan, which includes 10. See <a href='/docs/webhooks-outgoing'>Outgoing Webhooks</a>."
    },
    {
      question: "How many websites can I track on Personal?",
      answer: "Three. Personal includes 3 properties. If you need more, the Advance plan includes 10, with extra properties available at $30 per month each."
    },
    {
      question: "What is the Personal session limit and overage?",
      answer: "Personal includes 500,000 sessions per month. Sessions above that are billed at $0.30 per 1,000. See <a href='/docs/overage-fees'>Session Overage Fees</a>."
    },
    {
      question: "Does Personal include everything in Starter and Free?",
      answer: "Yes. Personal includes the full Starter feature set - the Conversion API, all ad platforms, and every integration - plus the entire Free baseline. See the <a href='/docs/plan-comparison'>plan comparison</a>."
    }
  ]}
/>

## Related articles

<Cards columns={2}>
  <Card title="Starter Plan" href="/docs/starter-plan" icon="fa-rocket">
    The plan below - the Conversion API and all ad platforms.
  </Card>
  <Card title="Advance Plan" href="/docs/advance-plan" icon="fa-building">
    Adds 10 properties, 10 webhooks, and multiple pixels per property.
  </Card>
  <Card title="Compare Plans and Features" href="/docs/plan-comparison" icon="fa-table-list">
    Every feature side by side across all plans.
  </Card>
  <Card title="Outgoing Webhooks" href="/docs/webhooks-outgoing" icon="fa-paper-plane">
    Send conversions to external endpoints - 2 on Personal, 10 on Advance.
  </Card>
</Cards>