Changelog

The InitiateCheckout event is now automatically triggered when your visitors reach a page where a checkout form is set.

You can now add a simple snippet to your web page to generate a click_id value and append it to your website url (no reload). This snippet is particularly useful when your forms are generated through javascripts and hidden fields can't be populated automatically by the AnyTrack tag.

We fixed a bug that was causing an error when uninstalling the HubSpot application.

AnyTrack has migrated its database to ClickHouse, improving performance and scalability and enabling upcoming new attribution models and advanced reporting.

FunnelKit Upsell events are now automatically tracked in AnyTrack.

Previously, AnyTrack sent all Meta events via Conversion API, except for PageView, which was fired client-side using the Meta Pixel.

You can now track HubSpot deal stages—including Deal Won—directly in AnyTrack and map them to Purchase with the deal amount as value, so your ad platforms optimize on real revenue, not just leads.

We’ve upgraded how AnyTrack populates Facebook Conversions API content_name so it carries real context by default. When your integration doesn’t provide content_name, we now use brand, then product, then offer—whichever is available.

Recent TikTok API responses falsely flagged valid tokens, triggering sporadic AnyTrack–TikTok Ads disconnects. TikTok fixed the upstream issue, and we hardened our connector to keep sessions stable and reduce false alarms.

Dates and times now look the same everywhere in your dashboard. Clear, consistent timestamps reduce confusion, speed comparisons with ad platforms, and make trends easier to spot so you can move from insight to action faster.