# CAKE Integration

> Learn how to connect CAKE | AnyTrack affiliate management with AnyTrack for conversion tracking and reporting. Set up postback URLs and event mapping to track affiliate conversions and optimize your campaigns. Learn why you should use it and how to install it today.

## Cake Integration Overview

Are you looking to get more out of your Cake and AnyTrack integration? With our integrated solution, you can now easily track conversions from any source. We bridge the gap between Cake and AnyTrack by sending conversion data directly from one platform to another. This allows for accurate tracking across multiple platforms like Google Ads, <a href='/docs/facebook-ads'>Facebook Ads</a>, TikTok API and more! Get real-time insights into performance metrics with our powerful reporting tools so that you are able to make smarter marketing decisions quickly. All this is made easy without ever leaving the comfort of both dashboards!

### How does the Cake AnyTrack integration work:

1. **Traffic**: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. **Engagements**: When visitors click on your Cake affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the `OutboundClick`.
   2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
3. **Conversions:** When visitors convert on the merchant's website, AnyTrack receives real time conversion data through Postback URL.
4. **Attribution:** AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
5. **Conversion API:** AnyTrack then sends your conversions to your **Ad Platforms' Conversion API** so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.

## Technical details

| Reference       | Value          | Information                                                                        |
| --------------- | :------------- | :--------------------------------------------------------------------------------- |
| Tracking Group  | `cake`         | The Tracking Group reference can be used to activate <Glossary>AutoTag</Glossary>. |
| Subid Parameter | `s2`           | The Subid Parameter used to pass the AnyTrack `click_id`.                          |
| Tracking Method | `Postback URL` | -                                                                                  |

### Standard Conversion Event Mapping

| Event Name      | Details                                                      | Data Source     | Ad Platform Event Mapping |
| :-------------- | :----------------------------------------------------------- | :-------------- | :------------------------ |
| `OutboundClick` | When a visitor clicks on Cake offer links.                   | AnyTrack JS Tag | `ViewContent`             |
| `Purchase`      | When a conversion is generated in Cake with a commission > 0 | Postback URL    | `Purchase`                |

### Standard Event Attributes Mapping

> 📘 **Good to know**
>
> Event Attributes sent by Cake are automatically mapped to ad platforms event attributes such as the productid, conversion value, currency etc...
>
> In the below table you can see the mapping between Cake, AnyTrack and Facebook.
>
> **The same type of mapping exist for all ad platforms integrations.**

#### Conversion payload sent to the Cake Postback URL

```json
{
  "s3": null, // Custom `subid` parameter set on offer link
  "s4": null, // Custom `subid` parameter set on offer link
  "s5": null, // Custom `subid` parameter set on offer link
  "campid": "8599", //cake campaign id
  "price": "7", //Commission Value
  "affid": "200", //Affiliate ID
  "oid": "565", //Cake Offer id
  "s1": "yes", // Custom `subid` parameter set on offer link
  "tid": "10232206589ae3003509aacaa07ef2", //Transaction ID generated by Cake
  "s2": "jxWUv1dyfyUCQnUF808u4iM7b0tMSpb88t",//Anytrack clickid passed to the cake offer link
  "cid": "761" // creative id set by Cake
}
```

| Cake Event Attributes | AnyTrack Attributes | Facebook Attributes             |
| :-------------------- | :------------------ | :------------------------------ |
| Not provided          | `Purchase`          | `Purchase`                      |
| s2                    | `click_id`          | `external_id`                   |
| tid                   | `transactionId`     | order id used for deduplication |
| oid                   | `itemId`            | product id                      |
| price                 | `event_value`       | `value`                         |
| cid                   | -                   | -                               |
| affid                 | -                   | -                               |
| s1, s3, s4, s5        | -                   | -                               |

### The Cake Postback URL

The Postback URL is fully pre-defined and ready to be implemented within your Cake account.

```http
https://t1.anytrack.io/hBtoE3hN/collect/cake-test?s1=#s1#&s2=#s2#&s3=#s3#&s4=#s4#&s5=#s5#&oid=#oid#&affid=#affid#&campid=#campid#&cid=#cid#&tid=#tid#&price=#price#
```

> ❗ ****
>
> The Cake integration requires that the AnyTrack Tracking Tag in the `head` section of your website or landing pages. Learn now to <a href='/docs/install-anytrack-tag'>Install the AnyTrack Tag</a> on your website.

## Setup Guide

### Step #1: Add Cake to your AnyTrack Account

1. Go to the **[Integration Catalog](https://dashboard.anytrack.io/catalog/)**, search for Cake.

{/* Removed broken prohelp.com.ua image: https://prohelp.com.ua/tmp/cake/start.jpg */}

2. Now click on the [Cake card](https://dashboard.anytrack.io/catalog/cake)and then Click on Install.

{/* Removed broken prohelp.com.ua image: https://prohelp.com.ua/tmp/cake/login.jpg */}

### Step #2: Connect your Cake account

1. Copy the predefined Postback URL
2. Go to your Cake affiliate account
3. Navigate to the offer tracking settings.
4. Paste the postback URL
5. Save

***

## Validate your integration

This section will enable you to validate the main aspects of your setup.

### Link tracking

Since Tracking starts when visitors clicks on offer links, you should verify that your links are tracked and AutoTagged.

### AutoTag Methods

<Callout icon="🔥" theme="default">
  ### Reminder about AutoTag:

  **AutoTag** is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends `s2` & `click_id` data to affiliate links. Learn <a href='/docs/autotag'>more about AutoTag</a>.
</Callout>

* **Default**: By default, AnyTrack automatically identifies and AutoTags Cake links found on your website.
* **AutoScan**: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
* **Manual**:
  * **Tracking Group Attribute**: You add the tracking group attribute to links according to their tracking requirements. For example: `data-tracking-group="cake"` or `rel="cake"`. More about <a href='/docs/tgid'>Tracking Group</a>.
  * **Click ID Token:** You Manually append the `subid`: `&s2=--CLICK-ID--` to the offer link.

Once the links are set up, you can check in your Cake account reports and see whether the `s2` parameters are passed to the offer links.

**Here is an example of how you would manually update links from`cake`:**

```html
<a href="https://example.foo/goto/cake" data-tracking-group="cake">Hover on theCake Demo   
Link to see the AnyTrack `click_id`</a>
```

<HTMLBlock html={"\n<a href=\"https://example.com/go/cake\" data-tracking-group=\"cake\">Hover on the Cake Demo Link to see the AnyTrack <code>click_id</code></a>\n"} />

> 📘 **Tracking**
>
> Tracking Group refers to the integration technology. For example, Cake <Glossary>Tracking Group</Glossary> tracking group is `cake` and ClickBank is `ClickBank`. <Glossary>The Tracking Group</Glossary>

### Conversion Tracking

To validate your setup, you should either wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

<Image align="center" border={true} src={readmeAsset3} className="border" />

**Cake conversion payload example**

```json
{
  "s3": null, // Custom `subid` parameter set on offer link
  "s4": null, // Custom `subid` parameter set on offer link
  "s5": null, // Custom `subid` parameter set on offer link
  "campid": "8599", //cake campaign id
  "price": "7", //Commission Value
  "affid": "200", //Affiliate ID
  "oid": "565", //Cake Offer id
  "s1": "yes", // Custom `subid` parameter set on offer link
  "tid": "10232206589ae3003509aacaa07ef2", //Transaction ID generated by Cake
  "s2": "jxWUv1dyfyUCQnUF808u4iM7b0tMSpb88t",//Anytrack clickid passed to the cake offer link
  "cid": "761" // creative id set by Cake
}
```

***

## Related Resources

- [FB Ads Affiliate Marketing](/docs/how-to-do-affiliate-marketing-on-facebook-ads)
- [Google Ads Affiliate Marketing](/docs/how-to-do-affiliate-marketing-on-google-ads)
- [Track Forms and Pass Click IDs](/docs/how-to-track-form-submission-and-pass-anytrack-clickid-to-an-affiliate-offer-link)

## FAQ & Troubleshooting

* ### Can I integrate a CAKE-based affiliate network with AnyTrack using a template or a standard postback?
  Yes, simply install the CAKE integration from the Integration Catalog in AnyTrack to automatically generate the template needed for automatic tracking of your CAKE-based affiliate networks.
* ### Can I import past conversions into AnyTrack?
  No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.
* ### Can I track direct linking campaigns?
  Yes, but this requires a custom setup. Please refer to this <a href='/docs/deeplink'>article</a>.
* ### Can I use a different `subid` parameter than the one predefined by AnyTrack?
  No.
* ### Can I track conversions without the `click_id`?
  No. The `click_id` passed to the Cake links is required to track conversions.
* ### The Conversion Event Name is not what I am expecting, how can I change it?
  Cake doesn't send an event name in their conversion payload. So any tracked conversion with a commission value > 0 will be tracked as a `Purchase` event. You can however, map the event to a different Event name in your ad integration. Learn how to use the <a href='/docs/event-mapping'>Event mapping</a> feature.

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## Take these steps to troubleshoot errors you encounter in AnyTrack

* ### General troubleshooting
  * [ ] Verify that your tracking tag is set in the `head` section of your website.
  * [ ] If you're on the free plan, verify that you didn't reach the monthly traffic limit and [upgrade](https://dashboard.anytrack.io/billing) if needed.
* ### Conversion sources
  When you are not tracking conversions, or most conversions trigger an error follow the guidelines below.

<Callout icon="🚧" theme="warn">
  Before you reach out to the tech support, please inspect the <a href='/docs/integration-event-log'>conversion log</a> to see what type of errors you are getting and try to fix the integration by following these troubleshooting guidelines.
</Callout>

* ### Native integrations
  Native integrations refer to platforms that are predefined in the catalog and should provide an error-free data flow.  
  The most common error is that the `click_id` is unknown or missing. It happens when AutoTag could not be activated.
  * [ ] Check that your links are not hidden behind some javascripts or double redirects.
  * [ ] Check that the links are in a standard `a` element.
  * [ ] Try to manually set the tracking group attribute (check the integration guidelines).
  * [ ] Check whether your offers are not getting traffic from websites where the AnyTrack Tag isn't set.
  * [ ] If you just installed AnyTrack, errors might be  from traffic that wasn't tracked by AnyTrack.
  * #### Conversion data doesn't trigger an error 🔴, but is not validated 🟢:
    * [ ] Check that the Postback URL you've set in the integration matches the pre-defined Postback URL we provide.
    * [ ] Copy the Event Reference from the Conversion Event Log and contact the <a href='/docs/contact-support'>support</a>.
  * #### You're not getting any conversions:
  * [ ] Check that the Postback URL is set and active in your platform.
  * [ ] Check that you're passing the correct AutoTag `s2` parameter to the offer link.
  * [ ] Check that the Postback URL is correctly inserted in the custom integration.

CAKE LINK