# Integrations
> Connect Shopify, ClickBank, Typeform, and 300+ platforms to AnyTrack via webhook, plugin, or API. Server-side integrations capture conversion data that browser pixels miss and sync it to ad platforms in real-time. Includes setup guides for eCommerce, lead generation, affiliate networks, and ad platform integrations.
## What Are AnyTrack Integrations?
Ad platform AI is only as good as the data you feed it. Missing conversions mean algorithms optimize on incomplete signals, wasting budget on the wrong audiences while your best campaigns stay underfunded.
### The Data Loss Problem
Browser restrictions and iOS privacy updates hide 20-30% of your conversions:
* **Pixels fire, but ad blockers kill them** - Browser extensions and privacy tools block tracking scripts
* **Safari's ITP deletes cookies** - Intelligent Tracking Prevention eliminates cross-site tracking
* **Cross-domain tracking breaks** - Attribution fails when customers move between your landing page and checkout
* **Your attribution data has holes** - You're making decisions blind on partial conversion visibility
### The AnyTrack Solution
AnyTrack integrations solve this with [server-side data collection](/docs/server-side-tracking) and real-time sync:
**Connect Your Platform:**
Connect [Shopify](/docs/shopify), [ClickBank](/docs/clickbank), [Typeform](/docs/typeform), or [300+ platforms](/docs/integration-catalog) via webhook, plugin, or API.
**Capture Every Conversion:**
AnyTrack captures every conversion with full [customer data](/docs/event-attributes#customer-traits-supported-by-AnyTrack) and [product details](/docs/event-attributes#product-attributes), standardizes it across platforms, and routes it to [Facebook Conversion API](/docs/facebook-ads), [Google Enhanced Conversions](/docs/google-ads-enhanced-conversions), [TikTok Events API](/docs/tiktok-ads), and your analytics toolsβin seconds.
**Bottom Line Impact:**
Companies using AnyTrack integrations typically see **25-40% improvement in ROAS** within 30 days. Ad platforms see complete customer journeys, optimize for actual `revenue`, and build audiences from your best converters instead of partial tag-based data.
***
### How Integrations Capture Data
AnyTrack integrations collect and orchestrate four core data types.each mapped, parsed, hashed, normalized, and standardized for ad platform consumption:
| Data Type | What It Includes | Why It Matters | Example Sources |
| -------------------- | ------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------- |
| **First-Party Data** | Session IDs, device fingerprints, cookies, [UTM parameters](/docs/utm-parameters) | Survives browser restrictions; builds persistent identity across domains and sessions | Your website, [Tracking Tag](/docs/anytrack-tag) |
| **Customer Data** | Email, phone, name, address ([hashed for privacy](/docs/event-attributes#automatic-data-hashing)) | Improves [Event Match Quality](/docs/facebook-event-match-quality); enables identity resolution and attribution to known users | [Shopify checkout](/docs/shopify), [Typeform submissions](/docs/typeform), CRM entries, affiliate network postbacks |
| **Product Data** | SKUs, prices, quantities, categories, order values | Enables value-based bidding, product catalog ads, and LTV optimization | [Shopify](/docs/shopify), [WooCommerce](/docs/woocommerce), [ClickBank](/docs/clickbank), eCommerce platforms |
| **Event Data** | Clicks, leads, purchases, refunds, signups, form submissions | The conversion signals ad platforms need to train algorithms and optimize bids | All integrations ([standardized to each platform's schema](/docs/standard-events)) |
**Integration Value:**
Each integration contributes specific data types:
* [Shopify](/docs/shopify) provides customer + product + event data
* [Typeform](/docs/typeform) provides customer + event data
* [ClickBank](/docs/clickbank) provides product + event data via postback
AnyTrack normalizes and routes all four types to your connected ad platforms and analytics tools.
***
## Quick Start
Get your first integration running in under 5 minutes.
### Choose Your Starting Point
Capture cart adds, checkouts, and revenue, even when browsers block Tracking Tags. Shopify, WooCommerce, BigCommerce.
3-5 min setup
Track Typeform submissions, CallRail calls, and CRM entries with full journey data. Know which ads drive qualified leads.
2-4 min setup
Connect ClickBank, MaxBounty, Impact via postback. Pass SubIDs (s1-s5) to calculate true EPC by traffic source.
1-3 min setup
Sync conversions to Facebook Conversion API, Google Enhanced Conversions, and TikTok Events API. Real data = better optimization.
2-5 min setup
### Universal Setup Flow
Every integration follows the same 3-step pattern:
**1. Connect:**
Add your platform using webhook, plugin, or API ([view setup methods](/docs/integration-catalog))
**2. Configure:**
Map your events to [AnyTrack's standard format](/docs/standard-events)
**3. Verify:**
Check the [Event Log](/docs/integration-event-log) to confirm data is flowing
**Pro Tip**: Start with your highest-volume platform (where you get the most conversions) for maximum immediate impact. Track setup with your Property Settings.
***
## Why Use AnyTrack Integrations?
### The Real Cost of Missing Conversions
You can't optimize what you can't measure. Browser restrictions, iOS privacy updates, and ad blockers hide 20-30% of your conversions from Tracking Tags.
**The Impact:**
* **Ad platforms see incomplete data** - Optimize for the wrong audiences
* **Budget burns on underperforming campaigns** - Your best campaigns stay underfunded
* **Attribution questions remain unanswered** - Which campaigns drive real `revenue`?
* **Customer value is unknown** - Which traffic sources deliver high-LTV customers?
* **You're guessing, not measuring** - Partial attribution data leads to wrong decisions
### How AnyTrack Fixes This
AnyTrack integrations solve these problems with [server-side tracking](/docs/server-side-tracking) and real-time sync:
**Resilient Data**
[First-party tracking](/docs/anytrack-tag) survives browser blocks and iOS restrictions that kill Tracking Tags. Server-side collection bypasses Safari ITP, ad blockers, and privacy extensions. Learn about cross-domain tracking.
**Instant Signals**
Conversions reach [Facebook Conversion API](/docs/facebook-ads) and [Google Enhanced Conversions](/docs/google-ads-enhanced-conversions) in seconds, not hours. Fresh signals mean faster algorithm learning and smarter bid adjustments.
**Enriched Events**
Every conversion carries [customer data](/docs/event-attributes#customer-traits-supported-by-AnyTrack) (email, phone), [product values](/docs/event-attributes#product-attributes) (SKU, `revenue`), and full journey context ([UTMs](/docs/utm-parameters), landing pages, touchpoints).
**True Conversions**
Deduplication ensures platforms count each sale once. No inflated metrics from duplicate Tracking Tags, no wasted spend chasing phantom results. See [how deduplication works](/docs/event-attributes).
### Business Impact
* **Improved ROAS** - Feed ad platforms accurate conversion data with customer match and `revenue` values
* **Unified attribution** - One [source of truth](/docs/campaign-report) eliminates conflicting reports and data silos
* **Scale without complexity** - Add [Shopify](/docs/shopify), [Typeform](/docs/typeform), or [ClickBank](/docs/clickbank) in minutes with no developer required
* **Better Event Match Quality** - [Hashed customer data](/docs/facebook-event-match-quality) improves Facebook's ability to match conversions to users
***
## How to Set Up AnyTrack Integrations
### Step 1: Choose Your Integration Type
Navigate to the specific integration category that matches your needs:
Shopify, WooCommerce, and online store platforms
Forms, CRMs, and call tracking tools like Typeform and CallRail
ClickBank, MaxBounty, Impact, and affiliate platforms
Google Ads, Facebook Ads, TikTok, and advertising networks
***
### Step 2: Follow Platform-Specific Setup
Each integration includes a dedicated setup page with step-by-step instructions. The setup method varies by platform:
**For platforms like WordPress/WooCommerce:**
1. Download the AnyTrack plugin
2. Install through your platform's admin panel
3. Configure your AnyTrack property ID
4. Test event firing with Event Log
**For form builders and CRMs:**
1. Copy your unique webhook URL from AnyTrack
2. Add the webhook to your platform's integration settings (Typeform guide)
3. Map form fields to AnyTrack event parameters
4. Test with a sample submission in Event Log
**For affiliate networks:**
1. Get your postback URL from AnyTrack
2. Add the URL to your affiliate network settings (ClickBank guide)
3. Include SubID parameters for attribution
4. Verify conversions in Event Log
**For advanced platforms:**
1. Generate API credentials in the platform (ex: CJ Affiliates)
2. Connect using your platform's API integration
3. Configure event mapping (optional)
4. Monitor the Event Log for successful data flow
***
### Step 3: Verify Integration Success
After setup, always verify your integration is working:
**Verification Checklist:**
1. **Check the Event Log** - Go to your integration's [Event Log](/docs/integration-event-log) to see incoming data
2. **Test Real Events** - Perform a test action (make a purchase, submit a form)
3. **Confirm Standardization** - Verify events are being converted to [AnyTrack format](/docs/standard-events)
4. **Monitor Ad Platform Sync** - Check that events reach your connected [ad platforms](/docs/facebook-ads)
Learn more in the [Integration Troubleshooting Guide](/docs/troubleshooting-integrations).
***
## Integration Categories & Use Cases
### π eCommerce Integrations
**Data Captured:**
[Customer data](/docs/event-attributes#customer-traits-supported-by-AnyTrack) (email, name, address), [Product data](/docs/event-attributes#product-attributes) (SKU, price, quantity, category), [Event data](/docs/standard-events) (product views, cart additions, purchases, refunds)
**Why It Matters:**
Browser blocks and iOS restrictions miss 20-30% of your purchases. You're optimizing [Facebook Ads](/docs/facebook-ads) and [Google Ads](/docs/google-ads) on incomplete transaction data, wasting budget on lookalike audiences built from partial customer lists. Cart abandonment and checkout drops leave `revenue` on the table with no visibility into where the funnel breaks.
**How AnyTrack Helps:**
[Server-side purchase tracking](/docs/server-side-tracking) captures every transaction with full product catalog data and customer information (hashed for privacy). Real-time sync to [Facebook Conversion API](/docs/facebook-ads) and [Google Enhanced Conversions](/docs/google-ads-enhanced-conversions) within seconds enables value-based bidding, high-LTV audience building, and accurate attribution to the campaigns that drive actual `revenue`.
**Primary Platforms:**
[Shopify](/docs/shopify), [WooCommerce](/docs/woocommerce), BigCommerce, Magento, WiX, [custom eCommerce platforms](/docs/ecommerce-custom-integration)
**Setup Method:**
Plugin install (3-5 minutes), no coding required. WordPress/WooCommerce users install via plugin directory. Shopify users add via Shopify App Store.
**Key Benefits:**
* Feed ad platforms complete purchase data with customer match for better optimization
* See true AOV by source.identify which campaigns and keywords drive high-value customers vs. bargain hunters
* Retarget based on exact products left in cart with enriched audiences
* Track product-level ROAS to identify your most profitable SKUs by traffic source
[Set Up eCommerce Tracking β](/docs/ecommerce-integrations)
***
### π Lead Generation Integrations
**Data Captured:**
[Customer data](/docs/event-attributes#customer-traits-supported-by-AnyTrack) (email, phone, name, company, custom fields), [Event data](/docs/standard-events) (form submissions, phone calls, CRM entries, appointment bookings), Journey data ([UTMs](/docs/utm-parameters), landing pages, traffic sources)
**Why It Matters:**
You're paying for leads, but which campaigns deliver qualified prospects vs. junk? CRM data doesn't sync back to ad platforms, so [Facebook](/docs/facebook-ads) and [Google](/docs/google-ads) optimize for lead volume instead of lead quality. Multi-step forms lose attribution between pages, and phone calls from ads go untracked entirely.
**How AnyTrack Helps:**
Webhook and API integrations capture form submissions, phone calls, and CRM entries with full customer data and journey context. [Server-side sync](/docs/server-side-tracking) to ad platforms includes lead quality scores, enabling optimization for SQLs and closed deals instead of form fills. [CallRail integration](/docs/callrail) attributes phone conversions back to specific campaigns and keywords.
**Primary Platforms:**
[Typeform](/docs/typeform), [CallRail](/docs/callrail), HubSpot, Leadpages, Unbounce, ActiveCampaign, Gravity Forms, [custom forms](/docs/custom-events)
**Setup Method:**
Webhook or API connection (2-4 minutes). Copy your webhook URL from AnyTrack, add to platform's integration settings, map form fields to [event attributes](/docs/event-attributes).
**Key Benefits:**
* Optimize for lead quality instead of volume by sending quality scores to ad platforms
* Track [CallRail](/docs/callrail) phone calls back to specific [Google Ads](/docs/google-ads) keywords and [Facebook campaigns](/docs/facebook-ads)
* Capture attribution at each stage of multi-step forms, identify drop-off points
* Route lead data to HubSpot, Salesforce, or your CRM with full source attribution
[Set Up Lead Tracking β](/docs/lead-generation-integrations)
***
### π€ Affiliate Marketing Integrations
**Data Captured:**
[Product data](/docs/event-attributes#product-attributes) (offer ID, payout, commission), [Event data](/docs/standard-events) (clicks, conversions, refunds), Attribution data ([SubIDs s1-s5](/docs/the-subid-parameter-and-its-role-in-affiliate-tracking), transaction IDs, affiliate network metadata)
**Why It Matters:**
Browser restrictions and redirect delays kill 20-30% of your tracked clicks. Lost SubIDs mean you can't calculate true EPC by traffic source, campaign, or creative. You're buying traffic blind, unable to identify which keywords and audiences drive profitable conversions vs. junk clicks that cost more than they earn.
**How AnyTrack Helps:**
Redirectless tracking captures every click and passes [SubIDs (s1-s5)](/docs/the-subid-parameter-and-its-role-in-affiliate-tracking) through the entire funnel without redirect delays. When your affiliate network fires a postback, AnyTrack matches the conversion back to the exact campaign, keyword, and creative that drove it. [Server-side sync](/docs/server-side-tracking) sends network conversions to [Facebook Ads](/docs/facebook-ads) and [Google Ads](/docs/google-ads) with payout values for true ROI optimization.
**Primary Platforms:**
[ClickBank](/docs/clickbank), [MaxBounty](/docs/maxbounty), [Impact](/docs/impact), [ShareASale](/docs/shareasale), [CJ Affiliate](/docs/cj-affiliate), FlexOffers, [custom affiliate networks](/docs/custom-affiliate-networks) via postback
**Setup Method:**
Postback URL configuration (1-3 minutes). Get your postback URL from AnyTrack, add to network settings with [SubID parameters](/docs/the-subid-parameter-and-its-role-in-affiliate-tracking).
**Key Benefits:**
* Calculate true EPC by traffic source.know exactly which campaigns, keywords, and creatives drive profitable conversions
* Compare ad spend to affiliate payouts at the campaign level for accurate ROI calculation
* Track performance across [ClickBank](/docs/clickbank), [MaxBounty](/docs/maxbounty), [Impact](/docs/impact), and other networks in one dashboard
* Optimize ad spend by pausing campaigns with negative ROI and scaling winners based on actual commission data
[Set Up Affiliate Tracking β](/docs/affiliate-networks)
***
### π’ Ad Platform Integrations
**Data Captured:**
[Event data](/docs/standard-events) (conversions synced to platforms), [Customer data](/docs/event-attributes#customer-traits-supported-by-AnyTrack) (hashed for [Event Match Quality](/docs/facebook-event-match-quality)), [Product data](/docs/event-attributes#product-attributes) (for value-based optimization), Performance data (imported from platform APIs)
**Why It Matters:**
Ad platform Tracking Tags miss 20-30% of conversions due to browser blocks and iOS restrictions. Algorithms optimize on incomplete data, creating lookalike audiences from partial customer lists and bidding strategies based on under-reported conversion counts. Your campaigns underperform because the AI doesn't see the full picture.
**How AnyTrack Helps:**
[Server-side Conversion APIs](/docs/server-side-tracking) ([Conversion API for Facebook](/docs/facebook-ads), [Enhanced Conversions for Google](/docs/google-ads-enhanced-conversions), [Events API for TikTok](/docs/tiktok-ads)) bypass browser restrictions entirely. AnyTrack sends [hashed customer data](/docs/event-attributes#automatic-data-hashing) (email, phone) with every conversion, improving [Event Match Quality](/docs/facebook-event-match-quality). Enriched events include `revenue`, product SKUs, and customer LTV.enabling value-based bidding that optimizes for profit, not just conversion volume.
**Primary Platforms:**
[Facebook Ads (Conversion API)](/docs/facebook-ads), [Google Ads (Enhanced Conversions)](/docs/google-ads-enhanced-conversions), [TikTok Ads (Events API)](/docs/tiktok-ads), [Microsoft Ads](/docs/microsoft-ads).
**Setup Method:**
OAuth connection (2-5 minutes). Connect your ad account, authorize AnyTrack, configure which [events](/docs/standard-events) to sync.
**Key Benefits:**
* Improve [Event Match Quality](/docs/facebook-event-match-quality).hashed customer data improves Facebook's ability to match conversions to users
* Enable value-based bidding to optimize for high-LTV customers instead of cheap conversions
* Build lookalike audiences from complete customer lists, not partial tag-based data
* See which campaigns drive real `revenue` with [server-side conversion tracking](/docs/server-side-tracking) that bypasses browser restrictions
**Supported APIs:**
* [Facebook Conversions API (Conversion API)](/docs/facebook-ads) - Setup Guide
* [Google Enhanced Conversions](/docs/google-ads-enhanced-conversions) - Setup Guide
* [TikTok Events API](/docs/tiktok-ads) - Setup Guide
* [Microsoft Ads](/docs/microsoft-ads) Offline Conversions
[Connect Ad Platforms β](https://anytrack.io/integrations/ad-networks)
***
## Next Steps
**Start with your highest-volume platform:**
Begin with the tool generating the most conversions ([Shopify](/docs/shopify), [ClickBank](/docs/clickbank), or [Typeform](/docs/typeform))
**Use the integration wizard:**
Each platform includes a guided setup process in the [Integration Catalog](https://dashboard.anytrack.io/catalog)
**Test thoroughly:**
Always verify events are flowing correctly in the [Event Log](/docs/integration-event-log) before going live
**Monitor regularly:**
Check your [Event Logs](/docs/integration-event-log) periodically to ensure data quality and review [Campaign Reports](/docs/campaign-report)
> π **Pro Tip**
>
> Set up your most critical integration first, then gradually add secondary platforms. This approach ensures you maintain tracking continuity while expanding your attribution capabilities. Start with `revenue` ([Shopify](/docs/shopify), [ClickBank](/docs/clickbank)), then add ad platforms ([Facebook Conversion API](/docs/facebook-ads), [Google Enhanced Conversions](/docs/google-ads-enhanced-conversions)), then add lead capture ([Typeform](/docs/typeform), [CallRail](/docs/callrail)).
***
Shopify, WooCommerce) take 3-5 minutes. Webhook integrations (Typeform take 2-4 minutes. Postback integrations (ClickBank, affiliate networks) take 1-3 minutes."
},
{
question: "Do I need a developer?",
answer: "No. All AnyTrack integrations are no-code. Plugin installations, webhook configurations, and postback URLs require no programming knowledge. For custom implementations, see our custom integration guide."
},
{
question: "What if my platform isn't listed?",
answer: "AnyTrack supports custom integrations via webhook, postback URL, or Google Tag Manager. If your platform can send HTTP requests, it can integrate with AnyTrack."
},
{
question: "How does AnyTrack handle customer data privacy?",
answer: "All customer data (emails, phone numbers) is hashed using SHA-256 before transmission to ad platforms. AnyTrack is GDPR and CCPA compliant and supports consent mode for EU/UK traffic."
},
{
question: "Can I track conversions across multiple domains?",
answer: "Yes. AnyTrack's cross-domain tracking maintains attribution when customers move between your landing page, checkout domain, and thank-you page."
},
{
question: "How do I know if my integration is working?",
answer: "Check the Event Log in your AnyTrack dashboard. You should see events flowing in real-time with the correct data fields (email, revenue, product SKUs). Test with a sample conversion to verify end-to-end tracking."
}
]}
/>
[Browse Full Integration Catalog β](https://anytrack.io/integrations)