# IncomeAccess programs.

> Learn how to connect IncomeAccess affiliate management with AnyTrack for conversion tracking and reporting. Set up postback URLs and event mapping to track affiliate conversions and optimize your campaigns.

## What is IncomeAccess?

IncomeAccess is a leading affiliate management platform that powers some of the largest gaming and sports betting affiliate programs. AnyTrack provides ready-to-use integrations for affiliate programs built on the IncomeAccess platform.

All IncomeAccess-based integrations use the same tracking technology, making it easy to work with multiple programs once you understand how one works.

## Why Use IncomeAccess Integrations?

**Automated Conversion Tracking**
Receive real-time conversion data from your IncomeAccess affiliate programs directly into AnyTrack without manual reporting.

**Optimize Ad Campaigns**
Send conversion data to Google Ads, Facebook, and TikTok to optimize your campaigns based on actual affiliate performance.

**Complete Attribution**
See which traffic sources, campaigns, and keywords drive the most valuable affiliate conversions.

## How IncomeAccess Integrations Work

All IncomeAccess-based integrations follow the same 4-step process:

1. **Visitor Arrives**: AnyTrack captures traffic source data when someone lands on your website

2. **Link Click Tracked**: When visitors click your affiliate links, AnyTrack:
   - Records detailed click data
   - Sends events to your Tracking Tags
   - Adds a unique identifier (`click_id`) to the link

3. **Conversion Recorded**: When visitors convert on the merchant site, IncomeAccess sends conversion data back to AnyTrack in real-time via API

4. **Data Distributed**: AnyTrack processes the conversion and sends it to your ad platforms for campaign optimization

> 📘 **Understanding**
>
> All IncomeAccess programs share the same tracking technology. When manually tagging links, always use `data-tracking-group="incomeaccess"` regardless of which specific program you're promoting. The specific program name is only used in the AnyTrack catalog for identifying which integration to install.

## Available IncomeAccess Integrations

Browse our Integration Catalog for these IncomeAccess-powered programs:

**Sports Betting & Casino:**
- <a href='/docs/caesars-interactive'>Caesars Interactive</a>
- <a href='/docs/betmgm-partners'>BetMGM Partners</a>
- <a href='/docs/betamerica'>BetAmerica</a>
- <a href='/docs/twinspires'>Twinspires Affiliates</a>
- <a href='/docs/williamhill'>William Hill</a>

**Casino & Gaming:**
- <a href='/docs/starsaffiliateclub'>StarsAffiliateClub</a>
- <a href='/docs/gainaffiliates'>GainAffiliates</a>
- <a href='/docs/casinopartners365'>CasinoPartners365</a>
- <a href='/docs/galapartners'>Gala Partners</a>
- <a href='/docs/kindredaffiliates'>Kindred Affiliates</a>
- <a href='/docs/activewins'>ActiveWins</a>
- <a href='/docs/goldennugget'>Golden Nugget</a>
- <a href='/docs/coralbingo'>Coral Bingo</a>
- <a href='/docs/merkurpartners'>Merkur Partners</a>

**Lottery & Other:**
- <a href='/docs/michiganlottery'>Michigan Lottery</a>
- <a href='/docs/rushaffiliates'>Rush Affiliates</a>

## Setup Overview

Setting up any IncomeAccess integration follows these steps:

### 1. Install the Integration
Find your specific program in the [AnyTrack Integration Catalog](https://dashboard.anytrack.io/catalog), search for the program name, and click Install.

### 2. Connect Your Account
Most programs require generating a security key in your affiliate dashboard and adding it to AnyTrack. A few programs (like BetMGM Partners) require submitting postback URLs to your affiliate manager.

### 3. Configure Event Mapping
Choose which conversion events to track and how they map to your ad platform conversion events.

### 4. Validate Setup
Use the AnyTrack Pixel Helper to verify link tracking, then check the Conversion Event Log to confirm conversions are flowing correctly.

For detailed setup instructions specific to your program, see the individual integration guide.

## Using Multiple IncomeAccess Programs

If you're promoting multiple IncomeAccess-based affiliate programs, you'll benefit from the shared technology:

**What's the Same:**
- ✅ All use the `c` `subid` parameter (except BetMGM which uses `tdpeh`)
- ✅ All use `incomeaccess` tracking group for manual tagging
- ✅ All use the same security key generation process
- ✅ All use identical conversion payload structures

**What's Different:**
- ⚠️ Each program requires a separate integration installation in AnyTrack
- ⚠️ Each program has its own affiliate dashboard and security key
- ⚠️ Event mapping can be customized per program

This means once you've set up one IncomeAccess program successfully, setting up additional programs is much faster.

## Common Technical Details

All IncomeAccess integrations share these technical specifications:

| Setting         | Value             | Details                                     |
| --------------- | ----------------- | ------------------------------------------- |
| Tracking Group  | `incomeaccess`    | Use for manual link tagging                 |
| Subid Parameter | `c` (usually)     | Most programs use `c`, BetMGM uses `tdpeh`  |
| Tracking Method | API Integration   | Real-time server-to-server webhooks         |
| Supported Events | Lead, Purchase    | Registrations and `revenue`-generating events |
| Revenue Tracking | Yes               | Commission values included in API data      |

## Prerequisites

Before setting up any IncomeAccess integration:

- ✅ Install the <a href='/docs/install-anytrack-tag'>AnyTrack tracking tag</a> on your website
- ✅ Have an active affiliate account with your chosen program
- ✅ Have access to your affiliate dashboard to generate API keys

New to AnyTrack? Start with our <a href='/docs/getting-started'>Getting Started guide</a>.

## Not Finding Your Program?

If the IncomeAccess-based program you need isn't listed:

1. Check the [Integration Catalog](https://dashboard.anytrack.io/catalog) - we add new integrations regularly
2. Visit our [Ideas page](https://news.anytrack.io/ideas/en) to upvote existing requests or submit a new one
3. <a href='/docs/contact-support'>Contact support</a> if you need priority integration development

> 🚧 **Program**
>
> Each IncomeAccess integration is configured for a specific affiliate program. While the technology is the same, you cannot use one program's integration for another program. Always install the specific integration for each program you're promoting.

- [FB Ads Affiliate Marketing](/docs/how-to-do-affiliate-marketing-on-facebook-ads)
- [Google Ads Affiliate Marketing](/docs/how-to-do-affiliate-marketing-on-google-ads)
- [Track Forms and Pass Click IDs](/docs/how-to-track-form-submission-and-pass-anytrack-clickid-to-an-affiliate-offer-link)

## Related Resources

### Essential Guides
- <a href='/docs/install-anytrack-tag'>Install AnyTrack Tag</a> - Set up tracking on your website
- <a href='/docs/autotag'>AutoTag Explained</a> - Understand automatic link tagging
- <a href='/docs/tgid'>Tracking Groups (TGID)</a> - Learn about tracking group identifiers
- <a href='/docs/anytrack-click-id'>Click ID Overview</a> - Understand unique click identifiers

### Monitoring & Support
- <a href='/docs/integration-event-log'>Conversion Event Log</a> - Monitor conversion data
- <a href='/docs/anytrack-chrome-extension'>AnyTrack Pixel Helper</a> - Verify tracking installation
- <a href='/docs/contact-support'>Contact Support</a> - Get help from our team

### Advanced Features
- <a href='/docs/deeplink'>Direct Linking Setup</a> - Track direct-to-offer campaigns
- <a href='/docs/cross-domain-tracking'>Cross-Domain Tracking</a> - Track across multiple domains