# Setup Guide - Complete

> Get AnyTrack tracking live in 6 minutes. Create your Property, install tracking, connect ad platforms, and start optimizing campaigns with accurate conversion data. No coding required.

## Getting Started with AnyTrack

Welcome to AnyTrack! In the next 6 minutes, you'll:

* [x] Start tracking every conversion from your marketing campaigns
* [x] Send accurate data to your ad platforms for better optimization
* [x] See which campaigns, keywords, and ads actually drive sales.

***

## Choose Your Path

**Pick the setup that works for you:**

**🚀 [Quick Start (3 minutes)](#quick-start)** - Get tracking live now, add integrations later
**📖 [Complete Setup (6 minutes)](#complete-setup)** - Full installation with all integrations

***

## ⚠️ Before You Start: Avoid These Common Mistakes

Don't let these issues derail your setup:

* **Don't keep old Tracking Tags installed** → Causes duplicate events and attribution conflicts
* **Don't skip UTM parameters** → Attribution won't work without campaign tracking
* **Don't use one Property for multiple websites** → Each site needs its own Property

***

<a name="quick-start" />

## 🚀 Quick Start (3 Minutes)

Get tracking live immediately. Add more integrations anytime.

### Your Setup Progress

* [x] Create Property (1 min)
* [x] Install tracking tag (1 min)
* [x] Verify it works (30 sec)

**Total time:** 2.5 minutes

### 1. Create Your Property

**What is it?** Your tracking workspace. One Property = one website = unlimited pages = unlimited campaigns

1. Go to [AnyTrack Dashboard](https://dashboard.anytrack.io)
2. Click "Create Property"
3. Enter website URL, timezone, currency
4. Copy your tracking tag from Property Settings → Tracking Script

✓ Done? Move to Step 2.

### 2. Install Tracking Tag

**Pick your platform:**

**Shopify Store?**
→ <a href='/docs/shopify'>Install Shopify Integration</a> - Required for order tracking

**WooCommerce Store?**
→ <a href='/docs/woocommerce'>Install WooCommerce Plugin</a> - Required for order tracking

**WordPress Site (not a store)?**
→ <a href='/docs/wordpress-integrations-options'>Install WordPress Plugin</a> - Easiest option

**Other Platform or Using Tag Manager?**
→ <a href='/docs/install-anytrack-tag'>Install via Google Tag Manager</a> - Recommended for most

**Website Builder (Wix, Webflow, Squarespace)?**
→ <a href='/docs/install-anytrack-tag'>Manual Installation Guide</a> - Copy/paste script

### 3. Verify It Works

**Quick 30-second test:**

1. Install <a href='/docs/anytrack-chrome-extension'>AnyTrack Pixel Helper</a> (Chrome extension)
2. Visit your website → Extension icon turns blue = ✓ Working
3. Check Property Settings → See green checkmark + PageView events = ✓ Tracking live

**✓ All set!** Your tracking is live. [Add integrations now](#step-3-connect-integrations) or do it later.

***

<a name="complete-setup" />

## 📖 Complete Setup (6 Minutes)

Full installation with ad platforms and conversion sources connected.

### Your Setup Progress

* [ ] Create Property (1 min)
* [ ] Install tracking tag (1 min)
* [ ] Remove old Tracking Tags (30 sec)
* [ ] Add UTM parameters (1 min)
* [ ] Connect ad platform (1 min)
* [ ] Connect conversion source (1 min)
* [ ] Verify setup (30 sec)

**Total time:** 6 minutes

***

## Step 1: Create Your First Property

**What is it?** Your tracking workspace. Create one Property per website.

### Setup Instructions

1. **Go to [AnyTrack Dashboard](https://dashboard.anytrack.io)**
2. **Create new Property:**
   * Enter your website URL
   * Choose your timezone
   * Select your currency
3. **Copy your Property ID** from Property Settings → Tracking Script tab

<Callout icon="💡" theme="default">
  ### **Tracking Multiple Websites?**

  Create a separate Property for each website or brand. Each Property gets its own tracking tag and separate reports. Number of Properties depends on your plan.
</Callout>

**✓ Property created?** Move to Step 2.

**Need detailed help?** <a href='/docs/create-property'>Complete Property Setup Guide</a>

***

## Step 2: Install Tracking on Your Website

Add AnyTrack to your website so it can capture visitor data and conversions.

### Choose Your Installation Method

Pick your platform below:

<Tabs>

  <Tab title="Shopify">
    **Use Shopify Integration (Required)**

    The Shopify integration is REQUIRED for Shopify stores. The standard tracking tag won't capture order data, customer info, or product details.

    **<a href='/docs/shopify'>Install Shopify Integration →</a>**

    Takes 1-2 minutes. No coding needed.
  </Tab>

  <Tab title="WooCommerce">
    **Use WooCommerce Plugin (Required)**

    The WooCommerce plugin is REQUIRED for WooCommerce stores. The standard tracking tag won't capture order data, customer info, or product details.

    **<a href='/docs/woocommerce'>Install WooCommerce Plugin →</a>**

    Takes 1-2 minutes. No coding needed.
  </Tab>

  <Tab title="WordPress (Non-Store)">
    **Use WordPress Plugin (Easiest)**

    If you're running a WordPress site that's NOT a WooCommerce store, use our WordPress plugin.

    **<a href='/docs/wordpress-integrations-options'>Install WordPress Plugin →</a>**

    Takes 1 minute. No coding needed.
  </Tab>

  <Tab title="Tag Manager">
    **Google Tag Manager (Recommended)**

    If you use Google Tag Manager, this is the recommended installation method.

    **<a href='/docs/install-anytrack-tag'>Install via GTM →</a>**

    Takes 1-2 minutes. Uses our GTM template.
  </Tab>

  <Tab title="Website Builders">
    **Manual Installation (Copy/Paste)**

    For Wix, Webflow, Squarespace, or custom website builders.

    **<a href='/docs/install-anytrack-tag'>Manual Installation Guide →</a>**

    Takes 1-2 minutes. Copy/paste script into your site settings.
  </Tab>

  <Tab title="Custom Code">
    **Direct Code Installation**

    For custom websites where you control the code.

    **<a href='/docs/install-anytrack-tag'>Direct Installation Guide →</a>**

    Takes 1-2 minutes. Add script to your site's `<head>` section.
  </Tab>

</Tabs>

### ⚠️ CRITICAL: Remove Old Pixels to Prevent Duplicate Events

**Before you continue**, remove these direct pixel installations from your website:

* ✅ Facebook/Meta Pixel code (if connecting Facebook Ads via AnyTrack)
* ✅ Google Ads conversion tags (if connecting Google Ads via AnyTrack)
* ✅ TikTok Tracking Tag code (if connecting TikTok Ads via AnyTrack)
* ✅ Platform-specific plugins (Facebook for WooCommerce, etc.)

**Why this matters:** AnyTrack manages your ad platform Tracking Tags automatically. Keeping direct Tracking Tags causes duplicate conversions, poor match rates, and attribution conflicts.

**✓ Tag installed and old Tracking Tags removed?** Move to Step 2.5.

**Complete installation guide:** <a href='/docs/install-anytrack-tag'>Install AnyTrack Tag</a>

***

## Step 2.5: Add UTM Tracking Parameters

**Critical step:** Without UTM parameters, AnyTrack can't tell which campaign drove each conversion.

### What Are UTM Parameters?

UTM parameters are tags added to your ad URLs that tell AnyTrack:

* Which campaign the click came from
* Which ad set or ad group
* Which keyword triggered the ad
* Which ad creative was clicked

**Example:**
`yoursite.com?`utm_source`=facebook&`utm_campaign`=summer_sale&`utm_content`=ad1`

### Setup by Platform

**Facebook Ads:**
→ <a href='/docs/facebook-utm'>Facebook UTM Auto-Tagging Template</a> - Copy/paste URL template

**Google Ads:**
→ <a href='/docs/utm-parameters'>Google Ads ValueTrack Template</a> - Copy/paste URL template

**Other Platforms:**
→ <a href='/docs/utm-parameters'>UTM Parameters Guide</a> - Manual UTM setup

> ⚠ ****
>
> Without UTM parameters, all your conversions will show as "(not set)" in Campaign Reports. You won't know which campaigns are working.

**✓ UTM parameters added?** Move to Step 3.

***

## Step 3: Connect Your Integrations

Connect the platforms where you run ads and where conversions happen.

### Connect Ad Platforms

Send conversion data to your ad platforms for campaign optimization.

**Most Popular Platforms:**

| Platform                         | Setup Time | What It Does                                       |
| -------------------------------- | ---------- | -------------------------------------------------- |
| <a href='/docs/facebook-ads'>Facebook Ads</a> | 1-2 min    | Meta Conversion API for Facebook & Instagram ads   |
| <a href='/docs/google-ads'>Google Ads</a>     | 1-2 min    | Enhanced conversions and offline conversion import |
| <a href='/docs/tiktok-ads'>TikTok Ads</a>     | 1-2 min    | TikTok Events API for campaign optimization        |

**Additional Ad Platforms:**

* <a href='/docs/microsoft-ads'>Microsoft Ads</a>
* Snapchat Ads
* LinkedIn Ads
* <a href='/docs/pinterest-ads'>Pinterest Ads</a>
* <a href='/docs/taboola'>Taboola</a>
* <a href='/docs/outbrain'>Outbrain</a>
* Twitter Ads
* <a href='/docs/reddit-ads'>Reddit Ads</a>
* Quora Ads

**Recommended:** Start with your primary ad platform (Facebook or Google). Add others later.

### Connect Conversion Sources

Connect platforms where conversions occur so AnyTrack can track them.

**Pick your conversion source type:**

<Tabs>

  <Tab title="Affiliate Networks">
    **Popular Networks:**

    * <a href='/docs/clickbank'>ClickBank</a>
    * <a href='/docs/impact'>Impact</a>
    * <a href='/docs/cj-affiliate'>CJ Affiliate</a>
    * <a href='/docs/maxbounty'>MaxBounty</a>

    **100+ More Networks:**
    Browse <a href='/docs/integration-catalog'>Integration Catalog</a> for complete list
  </Tab>

  <Tab title="eCommerce">
    **Platforms:**

    * <a href='/docs/shopify'>Shopify</a> - Required for Shopify stores
    * <a href='/docs/woocommerce'>WooCommerce</a> - Required for WooCommerce stores
    * <a href='/docs/custom-integration'>Custom eCommerce</a> - For other platforms
  </Tab>

  <Tab title="Lead Generation">
    **Tools:**

    * <a href='/docs/highlevel'>HighLevel</a>
    * <a href='/docs/clickfunnels'>ClickFunnels</a>
    * <a href='/docs/calendly'>Calendly</a>
    * <a href='/docs/form-tracking'>Custom Forms</a>
  </Tab>

  <Tab title="Marketing Automation">
    **Platforms:**

    * <a href='/docs/hubspot'>HubSpot</a>
    * <a href='/docs/activecampaign'>ActiveCampaign</a>
    * <a href='/docs/systemeio'>Systeme.io</a>
  </Tab>

</Tabs>

<Callout icon="💡" theme="default">
  ### **Don't See Your Platform?**

  * Browse <a href='/docs/integration-catalog'>Integration Catalog</a> for 100+ integrations
  * Use <a href='/docs/custom-integration'>Custom Integration</a> for unlisted platforms via postback URLs or webhooks
  * <a href='/docs/contact-support'>Contact Support</a> to request a new integration
</Callout>

**✓ Integrations connected?** Move to Step 4.

***

## Step 4: Verify Your Setup

Quick 2-minute verification to make sure everything works.

### 3 Critical Checks

**✅ Check 1: Is the tracking tag installed?**

**How to verify:**

1. Install <a href='/docs/anytrack-chrome-extension'>AnyTrack Pixel Helper</a> extension
2. Visit your website
3. Extension icon turns blue = ✓ Tag installed

**✅ Check 2: Are conversions flowing in?**

**How to verify:**

1. Go to Property Settings → Live Events
2. See PageView events appearing = ✓ Tracking live
3. Complete a test conversion
4. Check <a href='/docs/conversions-report'>Conversions Report</a> = ✓ Conversions tracked

**✅ Check 3: Is attribution working?**

**How to verify:**

1. Click your own ad (with UTM parameters)
2. Complete a test conversion
3. Check <a href='/docs/campaign-report'>Campaign Reports</a>
4. See conversion attributed to your campaign = ✓ Attribution working

> 📘 **Testing**
>
> * Use incognito/private browsing for testing
> * Test with small conversion amounts
> * Ad platform conversions appear within 15-20 minutes
> * Connect <a href='/docs/ga4'>Google Analytics 4</a> to see real-time events in GA4 Debug View

**✓ All 3 checks passing?** You're done! Skip to [What Happens Next](#what-happens-next).

**❌ Something not working?** See <a href='/docs/troubleshooting-integrations'>Troubleshooting Guide</a> or <a href='/docs/contact-support'>Contact Support</a>.

**Complete verification guide:** <a href='/docs/verify-and-validate-anytrack-setup'>Verify Your Setup</a>

***

## What Happens Next?

Here's what you'll experience now that AnyTrack is live:

### Within 1 Hour

✓ Visitor sessions tracked in real-time
✓ PageViews appearing in Live Events
✓ Outbound link clicks captured automatically
✓ Campaign data flowing into AnyTrack
✓ First conversions tracked (if you have traffic)

### Within 24 Hours

✓ Campaign attribution data populating reports
✓ Ad platforms receiving conversion data
✓ Facebook Event Manager showing conversion events
✓ Google Ads showing conversion actions
✓ Clear ROI visibility across campaigns

### Within 7 Days

✓ Ad platforms optimizing campaigns with your conversion data
✓ Improved ROAS from better optimization
✓ Server-side tracking improving match rates and attribution accuracy
✓ Centralized reporting showing performance across all channels

**<a href='/docs/campaign-report'>View Your Campaign Reports Now →</a>**

***

## Understanding Your Dashboard

Now that setup is complete, here's where to find everything:

### <a href='/docs/campaign-report'>Campaign Reports</a>

See which campaigns, ad sets, and keywords drive conversions. Track ROI, CPA, and ROAS by traffic source. This is your primary performance dashboard.

### <a href='/docs/conversions-report'>Conversions Report</a>

Analyze all conversions from your connected sources. Filter by date, source, campaign, and conversion type. See every conversion that comes through AnyTrack.

### <a href='/docs/property-settings'>Property Settings</a>

Configure tracking preferences, view live events in real-time, manage integrations, and access your tracking script.

### <a href='/docs/integration-catalog'>Integration Catalog</a>

Browse and connect 100+ affiliate networks, ad platforms, and conversion sources. Add new integrations anytime.

***

## Common Questions

<FaqAccordion
  title="Common Questions"
  icon="fa-duotone fa-circle-question"
  items={[
    {
      question: "How long does setup take?",
      answer: "<strong>Quick Start:</strong> 3 minutes (Property + Tag + Verification)<br /><strong>Complete Setup:</strong> 6 minutes (includes integrations)<br /><br />Most users complete setup in one session:<br /><br />• Create Property: 1 minute<br />• Install tracking tag: 1-2 minutes<br />• Add UTM parameters: 1 minute<br />• Connect first integration: 1 minute per platform<br />• Verify setup: 30 seconds<br /><br />You can start with just one ad platform and one conversion source, then add more later."

    },
    {
      question: "Do I need to know how to code?",
      answer: "<strong>No coding required for 95% of setups.</strong><br /><br />Installation methods by platform:<br /><br />• <strong>Shopify/WooCommerce:</strong> Install plugin (click, click, done)<br />• <strong>WordPress:</strong> Install plugin (no code needed)<br />• <strong>Website builders (Wix, Webflow, Squarespace):</strong> Copy/paste a script<br />• <strong>Google Tag Manager:</strong> Use our template (no code needed)<br /><br />Only custom websites with direct code installation require basic HTML knowledge (paste script in <code>&lt;head&gt;</code> section)."
    },
    {
      question: "Can I track multiple websites?",
      answer: "<strong>Yes!</strong> Create a separate Property for each website, landing page, or app.<br /><br />Each Property gets its own:<br /><br />• Unique tracking tag<br />• Separate conversion reports<br />• Custom settings (timezone, currency)<br />• Independent integrations<br /><br />The number of Properties you can create depends on your plan. <a href='https://anytrack.io/pricing'>View pricing</a>"
    },
    {
      question: "What if my platform isn't listed?",
      answer: "<strong>Most platforms can be integrated even if not listed:</strong><br /><br /><strong>Option 1: Custom Integration (Most Common)</strong><br />Use <a href='/docs/custom-integration'>Custom Integration</a> to track via postback URLs, webhooks, or API. Works for 90% of unlisted platforms.<br /><br /><strong>Option 2: Manual Event Tracking</strong><br />Use <a href='/docs/custom-events'>Manual Event Tracking</a> to fire events via JavaScript when conversions happen.<br /><br /><strong>Option 3: Request Integration</strong><br /><a href='/docs/contact-support'>Contact Support</a> to request a new native integration. We regularly add new platforms based on user requests."
    },
    {
      question: "How accurate is AnyTrack attribution?",
      answer: "<strong>AnyTrack uses server-side tracking for maximum accuracy:</strong><br /><br /><strong>Click Tracking:</strong> Browser-based (99%+ accurate)<br />Captures campaign data when visitors click your ads<br /><br /><strong>Conversion Tracking:</strong> Server-side (100% accurate)<br />Receives actual conversion data directly from affiliate networks, stores, or your CRM<br /><br /><strong>Attribution:</strong> Deterministic matching<br />Matches conversions to clicks using click IDs, user IDs, and attribution windows<br /><br />Unlike pixel-only tracking, AnyTrack receives real conversion data from your conversion sources. This makes attribution highly reliable even with:<br /><br />• iOS privacy restrictions<br />• Ad blocker usage<br />• Cookie blocking<br />• Browser privacy features"
    },
    {
      question: "Will this slow down my website?",
      answer: "<strong>No. AnyTrack has minimal performance impact:</strong><br /><br /><strong>Technical specs:</strong><br /><br />• <strong>Size:</strong> ~15KB minified and compressed (smaller than most images)<br />• <strong>Loading:</strong> Asynchronous (loads in parallel, doesn't block page rendering)<br />• <strong>Caching:</strong> Browsers cache the script for repeat visitors<br />• <strong>Delivery:</strong> Served via global CDN for minimal latency worldwide<br /><br /><strong>Real-world impact:</strong><br />Most websites see no measurable impact on page load speed. The script is optimized for performance and loads after your page content.<br /><br /><strong>Google PageSpeed:</strong> AnyTrack doesn't affect Core Web Vitals or PageSpeed scores."
    },
    {
      question: "What happens to my old pixel data?",
      answer: "<strong>Your historical data is safe.</strong><br /><br />When you remove old direct Tracking Tags and switch to AnyTrack:<br /><br />• Historical data in Facebook/Google Ads stays intact<br />• Past conversions remain in your ad platform dashboards<br />• Reporting history is preserved<br />• Only NEW conversions are tracked via AnyTrack<br /><br /><strong>Transition period:</strong><br />We recommend running both systems in parallel for 24-48 hours to verify AnyTrack is working before removing old Tracking Tags. This prevents any data gaps."
    },
    {
      question: "Can I use AnyTrack with Google Analytics?",
      answer: "<strong>Yes! AnyTrack works alongside Google Analytics.</strong><br /><br /><strong>Recommended setup:</strong><br /><br />1. Keep Google Analytics installed for website analytics<br />2. Use AnyTrack for conversion tracking and ad platform attribution<br />3. Connect <a href='/docs/ga4'>Google Analytics 4 Integration</a> to send AnyTrack events to GA4<br /><br /><strong>What you get:</strong><br /><br />• GA4 for website behavior and traffic analysis<br />• AnyTrack for accurate conversion attribution and ad platform optimization<br />• Events from AnyTrack automatically sent to GA4<br />• Best of both worlds: analytics + attribution<br /><br />They complement each other rather than replacing each other."
    }
  ]}
/>

***

## Advanced Configuration (Optional)

### Event Mapping

If you need to send different event names to your ad platforms:

→ <a href='/docs/event-mapping'>Event Mapping Guide</a> - Map AnyTrack events to custom ad platform events

**Example use cases:**

* Sending "Purchase" to Facebook but "Conversion" to Google Ads
* Creating custom events for specific product categories
* Mapping affiliate network events to standard eCommerce events

### Custom Events

Track actions beyond standard conversions:

→ <a href='/docs/custom-events'>Custom Event Tracking</a> - Fire custom events via JavaScript

**Example use cases:**

* Track button clicks
* Track video plays
* Track PDF downloads
* Track scroll depth
* Track custom form submissions

### Multi-Currency Tracking

If you run campaigns in multiple currencies:

→ <a href='/docs/currency-conversion'>Currency Conversion Guide</a> - Set up automatic currency conversion

***

## Need Help?

### Documentation & Guides

* <a href='/docs/install-anytrack-tag'>Install AnyTrack Tag</a> - Detailed installation guide
* <a href='/docs/integration-catalog'>Integration Catalog</a> - Browse all 100+ integrations
* <a href='/docs/troubleshooting-integrations'>Troubleshooting Guide</a> - Fix common issues
* <a href='/docs/faq'>FAQ</a> - Frequently asked questions
* <a href='/docs/tracking-school'>Tracking School</a> - Learn conversion tracking fundamentals

### Support Resources

* <a href='/docs/contact-support'>Contact Support</a> - Email or live chat support (response within 24 hours)
* <a href='/docs/anytrack-chrome-extension'>AnyTrack Pixel Helper</a> - Chrome extension to verify tracking
* [Video Tutorials](https://www.youtube.com/@AnyTrack) - Watch step-by-step setup guides
* [Status Page](https://status.anytrack.io) - Check system status and uptime

### Community & Updates

* [Facebook Group](https://www.facebook.com/groups/anytrack) - Connect with 2,000+ AnyTrack users
* [Blog](https://anytrack.io/blog) - Marketing tips, case studies, and updates
* <a href='/docs/changelog'>Changelog</a> - Latest features and improvements

***

- [Pixel Helper Extension](/docs/anytrack-chrome-extension)
- [Affiliate Program](/docs/anytrackaffiliate-program)
- [Beta Features](/docs/beta-features)

## Next Steps

**You're ready to start tracking conversions!** Here's what to do next:

### If You Completed Quick Start:

1. **<a href='/docs/facebook-ads'>Connect Your Primary Ad Platform</a>** - Start sending conversions to Facebook or Google
2. **<a href='/docs/utm-parameters'>Add UTM Parameters to Campaigns</a>** - Enable campaign attribution
3. **<a href='/docs/integration-catalog'>Connect Your First Conversion Source</a>** - Start tracking affiliate commissions or sales

### If You Completed Full Setup:

1. **<a href='/docs/conversions-report'>View Your First Conversions</a>** - Watch data flow in real-time
2. **<a href='/docs/campaign-report'>Check Campaign Attribution</a>** - See which campaigns drive results
3. **<a href='/docs/campaign-report'>Optimize Your Campaigns</a>** - Use your data to improve ROAS

### Recommended Reading:

* <a href='/docs/utm-parameters'>UTM Parameters Best Practices</a> - Master campaign tracking
* <a href='/docs/anytrack-attribution-explained'>Attribution Models Explained</a> - Understand how attribution works
* <a href='/docs/campaign-report'>Campaign Report Guide</a> - Improve your ad performance

**Ready to go deeper?** <a href='/docs/tracking-school'>Visit Tracking School →</a>

***

## How AnyTrack Works (Optional Reading)

_Moved here for users who want to understand the technical details_

### The Complete Picture

**AnyTrack is a conversion tracking and attribution platform** that connects your marketing channels, conversion sources, and analytics tools in one place.

### What AnyTrack Does

**1. Tracks Conversions**
Receives conversion data from affiliate networks, eCommerce stores, lead gen forms, CRMs, and custom events. Unlike pixel-only tracking, AnyTrack gets actual conversion data from your conversion sources.

**2. Attributes Conversions**
Matches each conversion to the correct ad campaign, ad set, and keyword using server-side tracking. Works even when browser tracking fails due to privacy restrictions.

**3. Sends Data to Ad Platforms**
Pushes conversion data to your ad platforms (Facebook, Google, TikTok) so their algorithms can optimize campaigns. Uses Conversion APIs for maximum match rates.

**4. Centralizes Reporting**
Shows all your marketing performance in one dashboard. See ROI, CPA, and ROAS across all campaigns and channels.

### How It Works Step-by-Step

**Step 1: Visitor Clicks Your Ad**
AnyTrack captures the campaign data (source, campaign, ad set, keyword, creative) and stores it with the visitor's session.

**Step 2: Visitor Converts**
When the visitor makes a purchase, signs up, or converts, your conversion source (affiliate network, store, CRM) sends the conversion data to AnyTrack via postback, webhook, or API.

**Step 3: AnyTrack Attributes the Conversion**
AnyTrack matches the conversion to the original ad click using click IDs, user IDs, or other identifiers. The conversion is attributed to the correct campaign.

**Step 4: Data Sent to Ad Platforms**
AnyTrack sends the attributed conversion back to your ad platform (Facebook, Google, etc.) so their algorithm knows which campaigns to optimize.

**Step 5: You See Results**
All conversion data appears in your AnyTrack dashboard with full attribution. You can see exactly which campaigns, keywords, and ads drive results.

### Why Server-Side Tracking Matters

**Browser-only tracking (Tracking Tags) fails when:**

* iOS users block tracking (ATT restrictions)
* Ad blockers are enabled
* Cookie consent not given
* Browsers block third-party cookies

**Server-side tracking (AnyTrack) works because:**

* Conversions sent directly from conversion source to AnyTrack
* No browser involvement in conversion tracking
* 100% accurate conversion data
* Works regardless of privacy restrictions

### Perfect For

**Affiliate Marketers**
Running paid traffic to affiliate offers. Track conversions from 100+ affiliate networks and attribute them to exact campaigns and keywords.

**eCommerce Stores**
Tracking sales from multiple ad platforms. See which campaigns drive `revenue`, even across domains and platforms.

**Lead Generation**
Tracking form submissions, calls, and bookings. Optimize for quality leads, not just clicks.

**Marketing Agencies**
Managing multiple client campaigns. Centralized reporting and white-label dashboard options.

***

**Ready to get started?** <a href='/docs/create-property'>Create your Property now →</a>