Form Builders

Get answers about index. Understand the key concepts and how they apply to your conversion tracking setup for optimal performance and tracking accuracy.

AnyTrack supports automatic lead tracking with popular form builders through native integrations and custom setup options.

👉 Browse available form integrations

Form Integrations

When to Use a Custom Integration

If your form builder isn’t listed in the integration catalog, you can still track submissions using a custom setup — provided the platform meets the following conditions:

🔄 Can send a POST request to a webhook when a form is submitted
🧩 Allows installing JavaScript code (to load the AnyTrack Tag)
🔒 Supports adding a custom hidden field to the form

If these are met, you can set up server-side form tracking via a custom integration.

🛠️ Prerequisites

Make sure you have the following before starting:

✅ An active AnyTrack account with a connected Property
✅ The AnyTrack Tracking Tag installed on your form page
✅ Access to your form builder’s configuration panel
✅ Ability to add JavaScript and hidden fields to the form
✅ (Optional) Ability to configure a POST webhook

🔧 Setup Guide

1. Install the AnyTrack Tag

Install the AnyTrack Tag on the page that hosts your form.
Learn how →

2. Add a Hidden Field for the Click ID

Insert this hidden input field into your form markup:

<input type="hidden" name="`click_id`" value="--CLICK-ID--" />

The --CLICK-ID-- placeholder will be dynamically replaced with the actual tracking click ID.

3. Create a Webhook Endpoint in AnyTrack

Follow this video to generate your custom webhook URL:

🎥 Create a Custom Integration Webhook →

4. Configure Your Form Submission action

In your form settings:

Set the form to POST to your AnyTrack webhook URL
Include the click_id field in the request payload
You may also include other form data (e.g., event_name, email, phone)

📘 View supported attributes →

5. Test the Form Submission

Submit a test entry through your form. Then check the:

AnyTrack Dashboard → Custom Integration → Events Log

You should see the captured event data.

Events Log

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If the click_id is missing from the payload, the event won’t be matched to a visitor and will return a “no matches found” error.

6. Map the Event to Your Ad Platform

In your Integration settings, make sure to:

Map the tracked event to a conversion goal in your ad platform
Enable the ad integration Conversion API

Conversion Mapping