UpPromote

Learn how to integrate Uppromote with AnyTrack for automated conversion tracking. Set up postback URLs to track affiliate conversions and send data to your ad platforms for campaign optimization.

UpPromote Integration Overview

The UpPromote and AnyTrack integration is a very powerful combination for marketing teams. Our unified solution offers a automatic link between the two solutions, allowing marketers to easily track conversions from their campaigns. The conversion data sent by UpPromote flows directly into AnyTrack, which then forwards it to platforms like Google Ads, Facebook Conversion API and TikTok API—ensuring that no important performance metrics are lost in transition.

How does the UpPromote AnyTrack integration work:

Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
Engagements: When visitors click on your UpPromote affiliate links, AnyTrack does a few things:
1. Collects granular data tied to the OutboundClick.
2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
Conversions: When visitors convert on the merchant’s website, AnyTrack receives real time conversion data through Postback URL.
Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Reference	Value	Information
Tracking Group	`uppromote`	The Tracking Group reference can be used to activate AutoTag .
Subid Parameter	`sca_source`	The Subid Parameter used to pass the AnyTrack `click_id`.
Tracking Method	`Postback URL`	-

Standard Conversions

Event Name	Details	Data Source
`OutboundClick`	When a visitor clicks on UpPromote offer links.	AnyTrack JS Tag
`Lead`	When a free registration is recorded in UpPromote.	Postback URL
`Purchase`	When a user generates a commission in UpPromote.	Postback URL

The UpPromote Postback URL

The Postback URL is fully pre-defined and ready to be implemented with your UpPromote account.

https://t1.anytrack.io/hBtoE3hN/collect/uppromote-test?affiliate_id={affiliate_id}&program_id={program_id}&sca_source={sca_source}&`order_id`={`order_id`}&total_sales={total_sales}&total_commission={total_commission}

Setup Guide

Step #1: Add UpPromote to your AnyTrack Account

Go to the Integration Catalog, search for UpPromote.
Now click on the UpPromote cardand then Click on Install.

Step #2: Connect your UpPromote account

Copy the Postback URL from above
Go to your UpPromote affiliate account.
Go to Settings > Integration > Postback URL
Paste the Postback URL
Save changes

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook Conversion API)

Validate your integration

This section will enable you to validate the main aspects of your setup.

Link tracking

Since Tracking starts when visitors clicks on offer links, you verify that your links are tracked and AutoTagged.

AutoTag Methods

Default: By default, AnyTrack automatically identifies and AutoTags UpPromote links found on your website.
AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
Manual:
- Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="uppromote" or rel="uppromote". More about Tracking Group.
- Click ID Token: You Manually append the subid: &sca_source=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your UpPromote account reports and see whether the sca_source parameters are passed to the offer links.

Here is an example of how you would manually update links fromuppromote:

<a href="https://example.foo/goto/uppromote" data-tracking-group="uppromote">Hover on theUpPromote Demo
Link to see the AnyTrack `click_id`</a>

Hover on the UpPromote Demo Link to see the AnyTrack click_id

📘 Tracking

Tracking Group refers to the integration technology. For example, UpPromote Tracking Group tracking group is uppromote and ClickBank is ClickBank. The Tracking Group

Conversion Tracking

To validate your setup, you wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

UpPromote conversion payload example

{
  "AnyTrack": "1100l35864",
  "customer_type": "existing",
  "country": "US",
  "referer": "https://www.chewy.com/",
  "search_keyword": null,
  "search_engine_id": null,
  "conversion_time": "1684692689",
  "`conversion_id`": "1011l2002827904",
  "publisher_reference":"mz7yYainzaN6hkc52QVBg",
  "publisher_commission": "10.57",
  "creative_id": "0",
  "source_referer": null,
  "advertiser_reference": null,
  "conversion_type": "1",
  "creative_type": "0",
  "conversion_reference": "1354998698",
  "metadata_query_string": null,
  "currency": "USD",
  "tracking_method": "clickref",
  "value": "52.85",
  "items": [
    {
      "item_code": null,
      "item_id": "1011l860699483",
      "item_sku": "332503",
      "item_commission": "3.5720",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "3.5720",
      "item_meta": null,
      "item_status": "1",
      "item_value": "17.8600",
      "item_category": "11130",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1011l860699484",
      "item_sku": null,
      "item_commission": "0.0000",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "0.0000",
      "item_meta": null,
      "item_status": "1",
      "item_value": "0.0000",
      "item_category": "COMMISSION",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1101l859617416",
      "item_sku": "677350",
      "item_commission": "6.9980",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "6.9980",
      "item_meta": null,
      "item_status": "1",
      "item_value": "34.9900",
      "item_category": "2802",
      "item_vertical": null
    }
  ],
  "campaign_id": "1100l517",
  "query_string": null,
  "user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 16_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.4 Mobile/15E148 Safari/604.1"
}

FAQ and Troubleshooting

FAQ was last reviewed on 2026-06-10

Can I import past conversions into AnyTrack?

No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Please refer to this article.

Can I use a different <code>subid</code> parameter than the one predefined by AnyTrack?

No.

Can I track conversions without the <code>click_id</code>?

No. The click_id passed to the UpPromote links is required to track conversions.

The Conversion Event Name is not what I am expecting, how can I change it?

You can update the Event Mapping in the Integration page.