Convert2Media

Convert2Media Integration Overview

AnyTrack and Convert2Media have integrated to make conversion tracking easier than ever before. This makes it easy to track performance across multiple channels in real-time and optimize campaigns accordingly. With this powerful combination of tools, marketers are able to quickly get accurate insights on how their campaigns are performing so they can make informed decisions for future success.

Before you begin

• You have an AnyTrack account with a paid subscription
• You have an active Convert2Media affiliate account
• The AnyTrack Tracking Tag is installed on your website

How does the Convert2Media AnyTrack integration work:

1. Traffic: When visitors land on your website, AnyTrack collects traffic source data and First Party data.
2. Engagements: When visitors click on your Convert2Media affiliate links, AnyTrack does a few things:
   1. Collects granular data tied to the OutboundClick.
   2. Triggers Event Tracking API requests to your Tracking Tags and analytics.
3. Conversions: When visitors convert on the merchant’s website, AnyTrack receives real time conversion data through Postback URL.
4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the AnyTrack Dashboard.
5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms’ Conversion API so you can feed your ad platform’s Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical details

Reference	Value	Information
Tracking Group	convert2media	The Tracking Group reference can be used to activate AutoTag .
Subid Parameter	s2	The Subid Parameter used to pass the AnyTrack click_id.
Tracking Method	Postback URL	-

Standard Conversions

Event Name	Details	Data Source
OutboundClick	When a visitor clicks on Convert2Media offer links.	AnyTrack JS Tag
Lead	When a free registration is recorded in Convert2Media.	Postback URL
Purchase	When a user generates a commission in Convert2Media.	Postback URL

The Convert2Media Postback URL

The Postback URL is fully pre-defined and ready to be implemented with your Convert2Media account.

https://t1.anytrack.io/hBtoE3hN/collect/convert2media?s1=#s1#&s2=#s2#&s3=#s3#&s4=#s4#&s5=#s5#&oid=#oid#&affid=#affid#&campid=#campid#&cid=#cid#&tid=#tid#&price=#price#

Setup Guide

Step #1: Add Convert2Media to your AnyTrack Account

1. Go to the Integration Catalog, search for Convert2Media.

2. Now click on the Convert2Media card and then click on Install.

Step #2: Connect your Convert2Media account

1. Copy the predefined Postback URL.
2. Go to your Convert2Media affiliate account.
3. Navigate to the offer Testing and Tracking settings.
4. Paste the postback URL.
5. Save.

Step #3: Adjust the Conversion Event Mapping

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (e.g., Facebook Conversion API).

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Validate your integration

This section will enable you to validate the main aspects of your setup.

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Install the AnyTrack Pixel Helper Extension

Install the AnyTrack Pixel Helper Chrome extension to verify the AnyTrack Tag is installed on your website. It also shows connected ad platforms and browser-side events. Learn more.

Link tracking

Since tracking starts when visitors click on offer links, verify that your links are tracked and AutoTagged.

AutoTag Methods

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Reminder about AutoTag:

AutoTag is a function that is enabled by default through the AnyTrack Tracking Tag, and that appends s2 & click_id data to affiliate links. Learn more about AutoTag.

• Default: By default, AnyTrack automatically identifies and AutoTags Convert2Media links found on your website.
• AutoScan: AnyTrack scans links that are embedded in redirects plugins and AutoTags them accordingly.
• Manual:
  • Tracking Group Attribute: You add the tracking group attribute to links according to their tracking requirements. For example: data-tracking-group="cake" or rel="cake". More about Tracking Group.
  • Click ID Token: Manually append the s2 parameter: &s2=--CLICK-ID-- to the offer link.

Once the links are set up, you can check in your Convert2Media account reports and see whether the s2 parameters are passed to the offer links.

Here is an example of how you would manually update links from cake:

<a href="https://example.foo/goto/convert2media" data-tracking-group="cake">Hover on the Convert2Media Demo Link to see the AnyTrack click_id</a>

Hover on the Convert2Media 👉 Demo Link to see the AnyTrack click_id 👈 in action!

📘 Tracking Group

Tracking Group refers to the integration technology. For Convert2Media, the Tracking Group value is cake.

Conversion Tracking

To validate your setup, wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

Convert2Media conversion payload example

{
  "AnyTrack": "1100l35864",
  "customer_type": "existing",
  "country": "US",
  "referer": "https://www.chewy.com/",
  "search_keyword": null,
  "search_engine_id": null,
  "conversion_time": "1684692689",
  "conversion_id": "1011l2002827904",
  "publisher_reference": "mz7yYainzaN6hkc52QVBg",
  "publisher_commission": "10.57",
  "creative_id": "0",
  "source_referer": null,
  "advertiser_reference": null,
  "conversion_type": "1",
  "creative_type": "0",
  "conversion_reference": "1354998698",
  "metadata_query_string": null,
  "currency": "USD",
  "tracking_method": "clickref",
  "value": "52.85",
  "items": [
    {
      "item_code": null,
      "item_id": "1011l860699483",
      "item_sku": "332503",
      "item_commission": "3.5720",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "3.5720",
      "item_meta": null,
      "item_status": "1",
      "item_value": "17.8600",
      "item_category": "11130",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1011l860699484",
      "item_sku": null,
      "item_commission": "0.0000",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "0.0000",
      "item_meta": null,
      "item_status": "1",
      "item_value": "0.0000",
      "item_category": "COMMISSION",
      "item_vertical": null
    },
    {
      "item_code": null,
      "item_id": "1101l859617416",
      "item_sku": "677350",
      "item_commission": "6.9980",
      "item_type": "S",
      "item_gp": null,
      "item_publisher_commission": "6.9980",
      "item_meta": null,
      "item_status": "1",
      "item_value": "34.9900",
      "item_category": "2802",
      "item_vertical": null
    }
  ],
  "campaign_id": "1100l517",
  "query_string": null,
  "user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 16_4_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/16.4 Mobile/15E148 Safari/604.1"
}

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Related Resources

• FB Ads Affiliate Marketing
• Google Ads Affiliate Marketing
• Track Forms and Pass Click IDs

FAQ and Troubleshooting

FAQ was last reviewed on 2026-06-10

Can I import past conversions into AnyTrack?

No. AnyTrack can only ingest conversions that have been triggered following a visitor session on your website.

Can I track direct linking campaigns?

Yes, but this requires a custom setup. Refer to the direct link tracking article in the AnyTrack Knowledge Base for details.

Can I use a different subid parameter than the one predefined by AnyTrack?

No.

Can I track conversions without the click_id?

No. The click_id passed to the Convert2Media links is required to track conversions.

The Conversion Event Name is not what I am expecting. How can I change it?

You can update the Event Mapping in the Integration page.

📘 Direct link tracking

To track direct linking campaigns, follow the direct link tracking setup guide.