Outbrain

Outbrain Integration Guide

The AnyTrack–Outbrain integration enables automatic server-to-server conversion tracking, providing complete visibility of your campaign performance. Sync AnyTrack with your Outbrain Amplify account to eliminate pixel discrepancies, improve attribution accuracy, and feed reliable conversion data back into Outbrain for campaign optimization.

Track engagements and conversions, build custom audiences, and use UTM templates to capture campaign performance data accurately.

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How to Integrate Outbrain with AnyTrack

1. Connect AnyTrack to Your Outbrain Account

From your AnyTrack dashboard:

1. Select the property to connect
2. Navigate to Tracking Tags
3. Click Outbrain: Connect Pixel

In the Account ID field, enter your advertiser ID (OB_ADV_ID) and click Next.

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Return to AnyTrack, paste your OB_ADV_ID, and click Next.

Enable the Conversion API. AnyTrack automatically sends conversions to the Outbrain server-to-server endpoint.

AnyTrack manages the server-to-server URL and automatically maps dynamic parameters from your integration source:

2. Configure Event-Based Conversions

In Outbrain:

1. Go to Conversions → Create Conversion → Event-Based
2. Select the Event Category (e.g., Purchase, Lead, Signup)
3. Name the conversion
4. Configure Advanced Options for your business goals

Ensure your Outbrain conversion goal name matches exactly with the event name in AnyTrack. Event names are case-sensitive.

Return to AnyTrack and match the conversion name. Repeat for each conversion goal to maximize optimization coverage.

3. Validate Your Integration

1. Run a test campaign or manually click your Outbrain ad
2. Trigger a conversion (signup or purchase)
3. Check AnyTrack Conversion Logs for your Outbrain ob_click_id
4. Within 1–2 hours, verify the conversion in Outbrain Amplify Dashboard Conversions tab

4. Install the Outbrain UTM Tracking Template

1. In AnyTrack, open Ads Integration → Outbrain → UTM Template
2. Copy the provided template
3. In Outbrain, go to Account Settings → Suffix field, paste the template, and save

Do not modify the UTM template — it follows Outbrain’s attribution and reporting best practices.

Related Resources

• Create a Property
• AnyTrack Property
• Delete Property

Frequently Asked Questions

FAQ was last reviewed on 2026-06-10

Why do conversions or spend data appear delayed?

Outbrain commits to processing imported conversions within 1-2 hours. The Amplify Dashboard conversion data refreshes on a 1-2 hour cycle. Outbrain uses a 72-hour post-click attribution window for optimization and automatically deduplicates across multiple tracking methods. For best bid strategy accuracy, Outbrain recommends daily conversion uploads.

My conversions show in AnyTrack but not in Outbrain. Why?

Verify your OB_ADV_ID is correct, server-to-server tracking is enabled, and Outbrain event names match exactly with AnyTrack events (case-sensitive).

Can I track multiple websites under one Outbrain account?

Yes. Each AnyTrack property connects to the same OB_ADV_ID, but use unique UTM templates and goal names for each campaign.

Can I send offline conversions to Outbrain?

Yes, as long as your conversion payload includes the original ob_click_id parameter captured by AnyTrack.

Does AnyTrack handle deduplication?

Yes. AnyTrack prevents duplicates by tracking each ob_click_id once per event type.

Why can't I see campaign metrics like spend or CTR in AnyTrack?

Outbrain does not yet support direct campaign performance API data sharing. This feature is expected in Q1 2026.